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Comcast Leverages Edge Compute to Enhance Streaming Experience for Consumers and Create a Standardized Platform for Content Delivery on Its Network

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Comcast is leveraging edge compute technology to enhance streaming and gaming experiences for consumers while creating a standardized platform for content delivery across its network. The company will deploy Qwilt's Open Edge platform, establishing the most distributed content delivery network (CDN) in the U.S.

This initiative aims to put more computing power closer to consumers, resulting in a better Internet experience. It builds upon Comcast's efforts to transform content delivery quality through innovation, following the launch of enhanced 4K from Xfinity earlier this summer.

The deployment of Qwilt's Open Edge platform will provide Quality-as-a-Service content delivery by performing caching and delivery functions in edge compute clusters within Comcast's network. This solution is based on Open Caching, developed by the Streaming Video Technology Alliance (SVTA).

Comcast sta sfruttando la tecnologia edge compute per migliorare le esperienze di streaming e di gioco per i consumatori, creando al contempo una piattaforma standardizzata per la consegna dei contenuti attraverso la sua rete. L'azienda implementerà la piattaforma Open Edge di Qwilt, stabilendo la rete di distribuzione dei contenuti (CDN) più distribuita negli Stati Uniti.

Questo progetto mira a portare maggiore potenza di calcolo più vicino ai consumatori, offrendo un'esperienza Internet migliore. Si basa sugli sforzi di Comcast per trasformare la qualità della distribuzione dei contenuti attraverso l'innovazione, dopo il lancio dell'upgrade 4K di Xfinity all'inizio di quest'estate.

L'implementazione della piattaforma Open Edge di Qwilt fornirà una consegna dei contenuti Quality-as-a-Service eseguendo funzioni di caching e consegna negli edge compute cluster all'interno della rete di Comcast. Questa soluzione si basa su Open Caching, sviluppato dall'Streaming Video Technology Alliance (SVTA).

Comcast está aprovechando la tecnología de computación en el borde para mejorar las experiencias de transmisión y videojuegos para los consumidores, mientras crea una plataforma estandarizada para la entrega de contenido a través de su red. La compañía implementará la plataforma Open Edge de Qwilt, estableciendo la red de entrega de contenido (CDN) más distribuida en Estados Unidos.

Esta iniciativa tiene como objetivo acercar más potencia de computación a los consumidores, resultando en una mejor experiencia de Internet. Se basa en los esfuerzos de Comcast para transformar la calidad de la entrega de contenido a través de la innovación, tras el lanzamiento de la mejora de 4K de Xfinity a principios de este verano.

La implementación de la plataforma Open Edge de Qwilt proporcionará entrega de contenido Quality-as-a-Service al realizar funciones de caché y entrega en clusters de computación en el borde dentro de la red de Comcast. Esta solución se basa en Open Caching, desarrollado por el Streaming Video Technology Alliance (SVTA).

콤캐스트는 소비자에게 스트리밍 및 게임 경험을 향상시키기 위해 엣지 컴퓨팅 기술을 활용하고, 네트워크 전반에 걸쳐 콘텐츠 배포를 위한 표준화된 플랫폼을 구축하고 있습니다. 이 회사는 퀼트의 오픈 엣지 플랫폼을 도입하여 미국에서 가장 분산된 콘텐츠 배포 네트워크(CDN)를 구축할 것입니다.

이 이니셔티브는 소비자와 더 가까운 곳에 더 많은 컴퓨팅 파워를 배치하여 더 나은 인터넷 경험을 제공합니다. 이는 Comcast가 혁신을 통해 콘텐츠 배포 품질을 변화시키려는 노력에 기반하며, 올 여름 초 Xfinity에서의 향상된 4K 런칭 이후에 이어지는 발전입니다.

Qwilt의 오픈 엣지 플랫폼의 배치는 Comcast 네트워크 내의 엣지 컴퓨팅 클러스터에서 캐싱 및 배달 기능을 수행하여 Quality-as-a-Service 콘텐츠 배달을 제공합니다. 이 솔루션은 스트리밍 비디오 기술 동맹(SVTA)에서 개발한 Open Caching에 기반하고 있습니다.

Comcast exploite la technologie de calcul en périphérie pour améliorer les expériences de streaming et de jeu pour les consommateurs, tout en créant une plateforme standardisée pour la livraison de contenu à travers son réseau. L'entreprise déploiera la plateforme Open Edge de Qwilt, établissant le réseau de distribution de contenu (CDN) le plus distribué aux États-Unis.

Cette initiative vise à rapprocher davantage de puissance de calcul des consommateurs, entraînant une meilleure expérience Internet. Elle s'appuie sur les efforts de Comcast pour transformer la qualité de la livraison de contenu par l'innovation, suite au lancement de la 4K améliorée de Xfinity plus tôt cet été.

Le déploiement de la plateforme Open Edge de Qwilt fournira une livraison de contenu Quality-as-a-Service en effectuant des fonctions de mise en cache et de livraison dans des clusters de calcul en périphérie au sein du réseau de Comcast. Cette solution est basée sur l'Open Caching, développé par la Streaming Video Technology Alliance (SVTA).

Comcast nutzt Edge-Computing-Technologie, um die Streaming- und Gaming-Erlebnisse für Verbraucher zu verbessern, während eine standardisierte Plattform für die Inhaltsbereitstellung über sein Netzwerk geschaffen wird. Das Unternehmen wird die Open Edge-Plattform von Qwilt implementieren und damit das am weitesten verbreitete Content Delivery Network (CDN) in den USA aufbauen.

Diese Initiative zielt darauf ab, mehr Rechenleistung näher an die Verbraucher zu bringen, was zu einem besseren Interneterlebnis führt. Sie baut auf Comcasts Bemühungen auf, die Qualität der Inhaltsbereitstellung durch Innovation zu transformieren, nach dem Start von verbessertem 4K von Xfinity Anfang dieses Sommers.

Die Implementierung der Open Edge-Plattform von Qwilt wird Quality-as-a-Service Inhaltsbereitstellung bieten, indem Caching- und Bereitstellungsfunktionen in Edge-Computing-Clustern innerhalb von Comcasts Netzwerk ausgeführt werden. Diese Lösung basiert auf Open Caching, das von der Streaming Video Technology Alliance (SVTA) entwickelt wurde.

Positive
  • Deployment of Qwilt's Open Edge platform to create the most distributed CDN in the U.S.
  • Enhanced streaming and gaming experience for consumers
  • Standardized platform for content providers to distribute across Comcast's network
  • Increased efficiency, reliability, and security of content delivery at scale
  • Expansion of global edge network coverage
Negative
  • None.

Insights

Comcast's deployment of Qwilt's Open Edge platform marks a significant advancement in content delivery infrastructure. By leveraging edge compute technology, Comcast is effectively decentralizing its network, bringing computing power closer to end-users. This approach has several key benefits:

  • Reduced latency for streaming and gaming applications
  • Improved quality of service for high-bandwidth content like 4K video
  • Enhanced scalability to handle increasing demand for streaming services

The implementation of a standardized delivery platform based on Open Caching specifications is particularly noteworthy. This will likely lead to improved interoperability and efficiency for content providers utilizing Comcast's network. The move positions Comcast as a leader in network innovation, potentially giving them a competitive edge in the ISP market.

Comcast's partnership with Qwilt to create the most distributed CDN in the U.S. is a strategic move with far-reaching implications for the streaming industry. This initiative addresses several critical challenges:

  • Meeting the growing demand for high-quality live streaming
  • Improving the delivery of 4K content and other bandwidth-intensive media
  • Providing a standardized platform for content providers, potentially reducing their operational complexities

The adoption of Open Caching technology aligns with industry trends towards open standards and interoperability. This could lead to more efficient content delivery across the entire streaming ecosystem, benefiting not just Comcast and its customers, but also content providers and potentially other ISPs in the future. The move may also strengthen Comcast's position in negotiations with major streaming services.

Puts More Computing Power Closer to Consumers to Deliver a Better Internet Experience for Applications Like Streaming and Gaming

PHILADELPHIA--(BUSINESS WIRE)-- Comcast is leveraging edge compute technology to put more computing power closer to consumers to deliver a better Internet experience for applications like streaming and gaming and to develop a standardized platform for providers to distribute their content across Comcast’s network. The company will deploy Qwilt’s Open Edge platform, creating the most distributed content delivery network (CDN) in the U.S.

Comcast will deploy Qwilt's Open Edge platform, creating the most distributed content delivery network (CDN) in the U.S. (Photo: Business Wire)

Comcast will deploy Qwilt's Open Edge platform, creating the most distributed content delivery network (CDN) in the U.S. (Photo: Business Wire)

“By deploying distributed access architecture and virtualization, we are putting the brains of our network closer to customers and paving the way for opportunities like this deployment with Qwilt,” said Elad Nafshi, Chief Network Officer, Comcast. “We’re tapping into the incredible power of edge compute to build a leading content delivery network that provides incredible benefits to our customers and to the providers who distribute content across our network.”

As entertainment moves to live streaming, and demand for delivery quality continues to increase, an optimized CDN is foundational to supporting the best user experience, one that is faster, more responsive and in the highest quality possible. Qwilt represents another step in Comcast’s efforts to transform content delivery quality through innovation. Earlier this summer, the company launched enhanced 4K from Xfinity, a first-of-its-kind viewing experience for X1 customers that combines 4K video delivered over Comcast’s network at its highest bitrate, Dolby Vision HDR, Dolby Atmos spatial audio, and ultra-low latency only seconds behind live action. Additionally, for content providers, Comcast’s implementation of a standardized delivery platform increases efficiency, reliability and security of content delivery, all at scale.

“We're incredibly excited to collaborate with Comcast, a pioneer of technology innovation in the industry. By leveraging Open Caching, Comcast utilizes its strengths as a major network operator, actively shaping efficient content delivery and broadening avenues for new opportunities within this value chain,” said Alon Maor, CEO, Qwilt. “This initiative enhances our expansive global edge network, a pivotal stride toward our aim of delivering top-notch digital experiences to every corner of the world, meeting the high expectations of consumers.”

Open Edge in Action
The first-of-its-kind deployment, comprised of Qwilt’s Open Edge platform software and services, provides Quality-as-a-Service content delivery by performing content caching and delivery functions in edge compute and caching clusters deep within Comcast’s network. Qwilt’s solution is based on Open Caching, a set of open specifications developed by the Streaming Video Technology Alliance (SVTA) through an extensive, nine-year collaboration across the entire streaming value chain enabling the best quality of content delivery seamlessly.

Comcast joins nearly 200 service providers and content providers that have partnered with Qwilt, enabling the Open Edge. With this deployment, the global coverage of the Open Edge will now uniquely enable local delivery to the majority of US broadband subscribers—a critical milestone in the world’s largest federated, all-edge CDN, supported by a global, unified edge cloud footprint that benefits content publishers, service providers, and customers.

About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.

About Qwilt
Qwilt’s mission is to deliver connected experiences at the quality they were imagined. Its model is built on partnerships with service providers and content publishers, globally, to create a fabric that powers high-performance delivery of media and applications at the very edge of neighborhoods, big and small.

Qwilt’s open architecture and inclusive business model make edge caching and compute more accessible than ever before, unlocking higher reliability and quality-of-experience at greater scale than previously possible. A growing number of the world’s leading content publishers and cable, telco, and mobile service providers rely on Qwilt’s Open Edge services, including Airtel, BT, Cirion, Comcast, Disney, Telefonica, Verizon, and Vodafone.

Founded in 2010, Qwilt is a leader of the Open Caching movement and a founding member of the Streaming Video Technology Alliance. Qwilt is backed by Accel Partners, Bessemer Venture Partners, Cisco Ventures, Disruptive, Innovation Endeavors, Marker, and Redpoint Ventures. For more information, visit www.qwilt.com.

Media

Mary Cosmides

Mary_cosmides@comcast.com

267.207.5279

Source: Comcast Corporation

FAQ

What technology is Comcast (CMCSA) using to enhance streaming experience?

Comcast is leveraging edge compute technology and deploying Qwilt's Open Edge platform to enhance streaming and gaming experiences for consumers.

How will Comcast's (CMCSA) new CDN benefit content providers?

Comcast's implementation of a standardized delivery platform increases efficiency, reliability, and security of content delivery at scale for content providers.

What is the Open Edge platform that Comcast (CMCSA) is deploying?

The Open Edge platform is Qwilt's solution based on Open Caching, developed by the Streaming Video Technology Alliance (SVTA), which performs content caching and delivery functions in edge compute clusters within Comcast's network.

How does Comcast's (CMCSA) new CDN compare to others in the U.S.?

Comcast's deployment of Qwilt's Open Edge platform will create the most distributed content delivery network (CDN) in the United States.

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