40 Stars Across NBCUniversal’s Portfolio Join Forces in the Latest “The More You Know” Campaign, Marking 35 Years of This Award-Winning Platform
NBCUniversal's The More You Know campaign celebrates its 35th anniversary with new content featuring 40 stars from across NBCU's portfolio. The campaign addresses timely issues through 19 PSAs and social videos, covering topics like mentorship, mental health, kindness, staying active, caregiving, and voting.
Highlights include Cynthia Erivo and Ariana Grande from Universal Pictures' Wicked starring in a PSA about sisterhood, and a conversation on Peacock about mentorship with Jabari Banks and Adrian Holmes from Bel-Air. The campaign will run across Comcast and NBCUniversal platforms, with three voting-themed PSAs debuting for National Voter Registration Day on September 17.
La campagna The More You Know di NBCUniversal celebra il suo 35° anniversario con nuovi contenuti che presentano 40 stelle del portfolio di NBCU. La campagna affronta questioni attuali attraverso 19 spot di servizio pubblico e video sociali, coprendo temi come mentoring, salute mentale, gentilezza, attività fisica, cura e voto.
I punti salienti includono Cynthia Erivo e Ariana Grande di Wicked di Universal Pictures protagoniste di uno spot sul legame tra sorelle, e una conversazione su Peacock sul mentoring con Jabari Banks e Adrian Holmes di Bel-Air. La campagna sarà attiva su piattaforme Comcast e NBCUniversal, con tre spot sul tema del voto che debutteranno per la Giornata Nazionale di Registrazione degli Elettori il 17 settembre.
La campaña The More You Know de NBCUniversal celebra su 35° aniversario con nuevo contenido que presenta a 40 estrellas del portafolio de NBCU. La campaña aborda temas relevantes a través de 19 anuncios de servicio público y videos sociales, cubriendo tópicos como mentoría, salud mental, bondad, mantenerse activo, cuidado y voto.
Entre los puntos destacados se encuentran Cynthia Erivo y Ariana Grande de Wicked de Universal Pictures protagonizando un anuncio sobre el vínculo entre hermanas, y una conversación en Peacock sobre mentoría con Jabari Banks y Adrian Holmes de Bel-Air. La campaña se llevará a cabo en plataformas de Comcast y NBCUniversal, con tres anuncios sobre el voto que se lanzarán para el Día Nacional de Registro de Votantes el 17 de septiembre.
NBCUniversal의 The More You Know 캠페인이 35주년을 맞아 40명의 스타가 참여하는 새로운 콘텐츠로 기념합니다. 이 캠페인은 19개의 공익 광고 및 소셜 비디오를 통해 멘토링, 정신 건강, 친절, 활동적인 생활, 돌봄 및 투표와 같은 시의적절한 문제들을 다룹니다.
하이라이트로는 유니버설 픽쳐스의 위키드에서 Cynthia Erivo와 Ariana Grande가 자매애에 대한 공익 광고에 출연하고, Peacock에서 Jabari Banks와 Adrian Holmes와 함께 멘토링에 관한 대화를 나누는 내용이 포함됩니다. 이 캠페인은 Comcast 및 NBCUniversal 플랫폼 전반에 걸쳐 진행되며, 9월 17일 국가 유권자 등록의 날을 위해 3개의 투표 관련 공익 광고가 공개될 예정입니다.
La campagne The More You Know de NBCUniversal célèbre son 35ème anniversaire avec un nouveau contenu mettant en vedette 40 stars du portefeuille de NBCU. La campagne aborde des enjeux d'actualité à travers 19 annonces de service public et vidéos sociales, couvrant des thèmes tels que le mentorat, la santé mentale, la gentillesse, le maintien de l'activité, le soin et le vote.
Parmi les points forts, on trouve Cynthia Erivo et Ariana Grande de Wicked de Universal Pictures dans une annonce sur la sororité, ainsi qu'une conversation sur Peacock concernant le mentorat avec Jabari Banks et Adrian Holmes de Bel-Air. La campagne sera diffusée sur les plateformes Comcast et NBCUniversal, avec trois annonces sur le thème du vote qui feront leurs débuts pour la Journée nationale d'inscription des électeurs le 17 septembre.
Die Kampagne The More You Know von NBCUniversal feiert ihr 35-jähriges Jubiläum mit neuen Inhalten, die 40 Stars aus dem Portfolio von NBCU präsentieren. Die Kampagne behandelt aktuelle Themen durch 19 PSAs und soziale Videos, die Themen wie Mentoring, psychische Gesundheit, Freundlichkeit, aktiv bleiben, Pflege und Wählen abdecken.
Zu den Höhepunkten gehören Cynthia Erivo und Ariana Grande aus Wicked von Universal Pictures, die in einem PSA über Geschwisterschaft auftreten, sowie ein Gespräch auf Peacock über Mentoring mit Jabari Banks und Adrian Holmes aus Bel-Air. Die Kampagne wird auf den Plattformen von Comcast und NBCUniversal ausgestrahlt, wobei drei PSAs zum Thema Wählen am Nationalen Tag der Wählerregistrierung am 17. September debütieren werden.
- Campaign features 40 high-profile stars across NBCUniversal's portfolio, potentially increasing viewer engagement
- Addresses timely social issues, which may enhance NBCUniversal's brand image and social responsibility profile
- Content will be distributed across multiple platforms, maximizing reach and potential impact
- Aligns with major events like National Voter Registration Day and the release of Universal Pictures' Wicked, potentially boosting relevance and viewership
- None.
NORTHAMPTON, MA / ACCESSWIRE / September 16, 2024 / Comcast Corporation
John Legend, Cynthia Erivo, Ariana Grande, Jabari Banks, Adrian Holmes, Zuri Hall, and other NBCU talent raise awareness about timely issues through impactful PSAs, engaging social content, and a heartfelt conversation.
NBCUniversal's acclaimed PSA campaign, The More You Know, unveiled fresh content today, celebrating 35 years of spotlighting timely and relevant issues for consumers. This year's campaign features talent from across NBCU's portfolio, including NBC, Peacock, NBCUniversal News Group, and Universal Pictures, addressing the topics of mentorship, mental health, kindness, staying active, caregiving and voting.
The suite of 19 PSAs and social videos will run across the platforms of Comcast and NBCUniversal. Notably, Cynthia Erivo and Ariana Grande from Universal Pictures' Wicked will star in a PSA about the importance of sisterhood timed to the film's theatrical release this Fall. Additionally, three voting-themed PSAs will debut for National Voter Registration Day tomorrow (September 17).
"It is incredibly humbling to be a part of The More You Know's family," said Shanola Hampton, star of NBC's Found. "I have gone from seeing these campaigns as a child, to lending my voice. As a mother raising kids in the world of technology, kindness spoke to me deeply. Think before you type."
The campaign also includes an in-depth conversation, now streaming on Peacock, about meaningful mentorship with stars of the Peacock original hit series Bel-Air: Jabari Banks ("Will") and Adrian Holmes ("Uncle Phil"). The two actors discuss mentorship lessons they've learned in their off-camera professional lives and on-screen together portraying uncle and nephew. Banks and Holmes offer actionable insights on being a valuable mentor and gaining the most out of being a mentee, in addition to sharing behind-the-scenes moments from the show.
"I have had amazing mentors in my life, including Adrian who I got to talk to about the importance of mentorship for this year's The More You Know campaign," said Banks. "Mentorship and voting are two very important topics for me. I hope to encourage others to find a valuable mentor and show up at the polls."
The talent featured in the 35th year of The More You Know are:
Jabari Banks, Peacock's "Bel-Air" - view conversation and PSA
Jason Beghe, NBC's "Chicago P.D." - view social
Jenna Bush Hager, Co-host, "TODAY with Hoda & Jenna" - view PSA
Mehcad Brooks, NBC's "Law & Order" - view PSA
Alan Cumming, Host, Peacock's "Traitors"
David Eigenberg, NBC's "Chicago Fire" - view PSA
Cynthia Erivo, Universal Pictures' "Wicked"
Ariana Grande, Universal Pictures' "Wicked"
David Alan Grier, NBC's "St. Denis Medical" - view PSA
Mark-Paul Gosselaar, NBC's "Found" - view PSA
Zuri Hall, Correspondent, "Access Hollywood"; Co-host, NBC's "American Ninja Warrior" - view PSA
Shanola Hampton, NBC's "Found" - view PSA
LaRoyce Hawkins, NBC's "Chicago P.D." - view PSA
Maahra Hill, NBC's "The Irrational" - view PSA
Adrian Holmes, Peacock's "Bel-Air" - view conversation and PSA
Lester Holt, Anchor and Managing Editor, "NBC Nightly News"; Anchor, "Dateline NBC" - view PSA
Matt Iseman, Co-host, NBC's "American Ninja Warrior" - view PSA
Kahyun Kim, NBC's "St. Denis Medical" - view PSA
Kaliko Kauahi, "NBC's "St. Denis Medical" - view PSA
John Legend, NBC's "The Voice" - view PSA
Tom Llamas, Anchor, NBC News NOW's "Top Story" - view PSA
Mayan Lopez, NBC's "Lopez vs Lopez" - view PSA
Wendie Malick, NBC's "Night Court" - view PSA
Jesse L. Martin, NBC's "The Irrational" - view PSA
Miranda Rae Mayo, NBC's "Chicago Fire" - view social
Wendi McLendon-Covey, NBC's "St. Denis Medical" - view PSA
S. Epatha Merkerson, NBC's "Chicago Med" - view social
Nyambi Nyambi, NBC's "Night Court" - view PSA
Holly Peete, Peacock's "Queens Court"
Rodney Peete, Peacock's "Queens Court"
Tamberla Perry, NBC's "Brilliant Minds" - view PSA
Carl Quintanilla, Co-anchor, CNBC's "Squawk on the Street" and "Money Movers" - view PSA
Zachary Quinto, NBC's "Brilliant Minds" - view PSA
Melissa Rauch, NBC's "Night Court" - view PSA
Stephanie Ruhle, Host, MSNBC's "The 11th Hour"; Senior Business Analyst, NBC News - view PSA
Jessy Schram, NBC's "Chicago Med" - view PSA
Reid Scott, NBC's "Law & Order" - view PSA
Travina Springer, NBC's "The Irrational" - view PSA
Brian Sullivan, CNBC Anchor and Senior National Correspondent - view PSA
Allison Tolman, NBC's "St. Denis Medical" - view PSA
"The More You Know has been a trusted resource for NBCUniversal's viewers for 35 years," said Hilary Smith, Executive Vice President, Corporate Social Responsibility, NBCUniversal. "Most of the topics addressed in this year's campaign, from mentorship to kindness to caregiving, share a common theme around the importance of having a strong support system and helping others. We are so grateful to our talent who are doing an incredible community service by providing simple, yet impactful actions we all can take to improve our world."
About The More You Know
For 35 years, The More You Know has been known for bringing important social issues to the forefront and addressing them in creative and inspiring ways. This cross-company initiative has featured three U.S. Presidents and First Ladies, medal-winning U.S. Olympians, as well as some of NBCUniversal's star talent and journalists speaking about education, the environment, diversity, health, and civic engagement. The campaign has garnered more than fifty national awards including the prestigious Emmy and Peabody Awards and is ingrained in the pop-cultural zeitgeist with its immediately recognizable chime and star logo. To view the full slate of content and access resources on each topic, visit www.TheMoreYouKnow.com
About NBCUniversal
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
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NBCUniversal
e: Gigi.koch@nbcuni.com
C: 202-579-6141
Liza Brecker
NBCUniversal
e:Liza.Brecker@nbcuni.com
c: 914-574-7692
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SOURCE: Comcast Corporation
View the original press release on accesswire.com
FAQ
What is the 35th anniversary campaign of 'The More You Know' by NBCUniversal (CMCSA) about?
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