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Pine-Sol® Original Multi-Surface Cleaner Receives Approval for SARS-Cov-2 Virus Kill Claims

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Pine-Sol® Original Multi-Surface Cleaner has been approved by the U.S. EPA for kill claims against SARS-CoV-2 after successful third-party testing. This approval enhances the cleaner's role in maintaining health safety amid the COVID-19 pandemic, particularly for essential workers. Research indicates that 58% of Black American millennial women are concerned about health and cleaning product access. Clorox aims to increase disinfectant access to help combat the virus. The company reported 2020 sales of $6.7 billion and continues to emphasize its commitment to community health and safety.

Positive
  • EPA approval for Pine-Sol® against SARS-CoV-2 enhances market position.
  • Research highlights demand among Black American millennial women for effective cleaning products.
  • 2020 sales reported at $6.7 billion, indicating strong financial performance.
Negative
  • None.

OAKLAND, Calif., Sept. 8, 2020 /PRNewswire/ -- Pine-Sol® announced today Pine-Sol® Original Multi-Surface Cleaner received approval from the U.S. Environmental Protection Agency (EPA) for kill claims against SARS-Cov-2, the virus that causes COVID-19, on hard non-porous surfaces. The new claims come after third-party laboratory testing proved the disinfectant's efficacy against the virus with a 10-minute contact time on hard non-porous surfaces.   

New research1 from Pine-Sol® found three in five (58%) Black American millennial women are essential workers who have been integral to upholding the economy amid a global pandemic. Of these essential workers, many report the pandemic has made them worried about their own health (58%) and the health of their family and friends (57%). Two in five (40%) Black American millennial women are concerned about access to necessary cleaning products and a majority are concerned about keeping their family safe (67%), keeping themselves safe (64%), and their financial stability (62%).

"With a long-standing history of being a powerful cleaner and disinfectant, and the trusted brand choice within the Black community, Pine-Sol® Original Multi-Surface Cleaner now offers the clean families have trusted through generations with the protection they need right now against the spread of SARS-Cov-2, the virus that causes COVID-19," said Chris Hyder, Vice President and General Manager of the Cleaning division, at The Clorox Company. "We hope this new Pine-Sol® kill claim will increase access to disinfectants that can help prevent the spread of COVID-19."

One way to help prevent the spread of COVID-19 is to disinfect commonly used surfaces throughout your home. To disinfect against SARS-Cov-2, the virus that causes COVID-19, apply the Pine-Sol® Original Multi-Surface Cleaner full-strength with a clean sponge or cloth on hard, nonporous surfaces. Wet surface, let stand 10 minutes, and then rinse. For heavily soiled surfaces, precleaning to remove excess dirt first is required.

For more information about Pine-Sol® Original Multi-Surface Cleaner or tips on how to prevent the spread of COVID-19, visit PineSol.com.

The Clorox Company
The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with about 8,800 employees worldwide and fiscal year 2020 sales of $6.7 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid-Plumr® clog removers; Poett® home care products; Fresh Step® cat litter; Glad® bags and wraps; Kingsford® charcoal; Hidden Valley® dressings and sauces; Brita® water-filtration products; Burt's Bees ® natural personal care products; and RenewLife®, Rainbow Light®, Natural Vitality Calm™, NeoCell® and Stop Aging Now® vitamins, minerals and supplements. The company also markets industry-leading products and technologies for professional customers, including those sold under the CloroxPro™ and Clorox Healthcare ® brand names. More than 80% of the company's sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.

Clorox is a signatory of the United Nations Global Compact and the Ellen MacArthur Foundation's New Plastics Economy Global Commitment. The company has been broadly recognized for its corporate responsibility efforts, named to the 2020 Axios Harris Poll 100 reputation rankings, Barron's 2020 100 Most Sustainable Companies list, and the Human Rights Campaign's 2020 Corporate Equality Index, among others. In support of its communities, The Clorox Company and its foundations contributed more than $25 million in combined cash grants, product donations and cause marketing in fiscal year 2020. For more information, visit TheCloroxCompany.com, including the Good Growth blog, and follow the company on Twitter at @CloroxCo.

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Forward Looking Statements

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, among others, statements related to the expected or potential impact of the novel coronavirus (COVID-19) pandemic, and the related responses of governments, consumers, customers, suppliers, employees and the company, on our business, operations, employees, financial condition and results of operations, and any such forward-looking statements, whether concerning the COVID-19 pandemic or otherwise, involve risks, assumptions and uncertainties. Except for historical information, statements about future volumes, sales, organic sales growth, foreign currencies, costs, cost savings, margins, earnings, earnings per share, diluted earnings per share, foreign currency exchange rates, tax rates, cash flows, plans, objectives, expectations, growth or profitability are forward-looking statements based on management's estimates, beliefs, assumptions and projections. Words such as "could," "may," "expects," "anticipates," "targets," "goals," "projects," "intends," "plans," "believes," "seeks," "estimates," "will," "predicts," and variations on such words, and similar expressions that reflect our current views with respect to future events and operational, economic and financial performance are intended to identify such forward-looking statements. These forward-looking statements are only predictions, subject to risks and uncertainties, and actual results could differ materially from those discussed. Important factors that could affect performance and cause results to differ materially from management's expectations, or could affect the company's ability to achieve its strategic goals, are described in the sections entitled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the company's Annual Report on Form 10-K for the fiscal year ended June 30, 2019, as updated from time to time in the company's Securities and Exchange Commission filings. These factors include, but are not limited to, the uncertainties relating to the impact of COVID-19 on the company's business, operations, employees, financial condition and results of operations as well as: intense competition in the company's markets; the impact of the changing retail environment, including the growth of alternative retail channels and business models, and changing consumer preferences; volatility and increases in commodity costs such as resin, sodium hypochlorite and agricultural commodities, and increases in energy, transportation or other costs; the ability of the company to drive sales growth, increase prices and market share, grow its product categories and manage favorable product and geographic mix; dependence on key customers and risks related to customer consolidation and ordering patterns; risks related to the company's use of and reliance on information technology systems, including potential security breaches, cyber-attacks, privacy breaches or data breaches that result in the unauthorized disclosure of consumer, customer, employee or company information, or service interruptions; the company's ability to maintain its business reputation and the reputation of its brands and products; the impact of COVID-19 on the availability of, and efficiency of the supply, manufacturing and distribution systems for, the company's products, including any disruption to such systems; long-term changes in consumer preference or demand for our products as a result of any shortages or lack of availability of any products in the near-term; risks relating to acquisitions, new ventures and divestitures, and associated costs, including the potential for asset impairment charges related to, among others, intangible assets and goodwill; and the ability to complete announced transactions and, if completed, integration costs and potential contingent liabilities related to those transactions; lower revenue, increased costs or reputational harm resulting from government actions and regulations; the ability of the company to successfully manage global political, legal, tax and regulatory risks, including changes in regulatory or administrative activity; uncertain worldwide, regional and local economic and financial market conditions, including as a result of fear of exposure to or actual impacts of a widespread disease outbreak, such as COVID-19; risks related to international operations and international trade, including foreign currency fluctuations, such as devaluations, and foreign currency exchange rate controls, including periodic changes in such controls; changes in U.S. immigration or trade policies, including the imposition of new or additional tariffs; labor claims and labor unrest; inflationary pressures, particularly in Argentina; political instability and the uncertainty regarding the outcome of Brexit; government-imposed price controls or other regulations; potential negative impact and liabilities from the use, storage and transportation of chlorine in certain international markets where chlorine is used in the production of bleach; widespread health emergencies, such as COVID-19; and the possibility of nationalization, expropriation of assets or other government action; the ability of the company to innovate and to develop and introduce commercially successful products, or expand into adjacent categories and countries; the impact of product liability claims, labor claims and other legal or tax proceedings, including in foreign jurisdictions; the ability of the company to implement and generate cost savings and efficiencies; the success of the company's business strategies; risks related to additional increases in the estimated fair value of The Procter & Gamble Company's interest in the Glad® business; the company's ability to attract and retain key personnel; supply disruptions, including as a result of COVID-19 and governments' responses thereto, and other risks inherent in reliance on a limited base of suppliers; environmental matters, including costs associated with the remediation and monitoring of past contamination, and possible increases in costs resulting from actions by relevant regulators, and the handling and/or transportation of hazardous substances; increased focus by governmental and non-governmental organizations, customers, consumers and investors on sustainability issues, including those related to climate change; the facilities of the company and its suppliers being subject to disruption by events beyond the company's control, including work stoppages, cyber-attacks, natural disasters, disease outbreaks or pandemics, such as COVID-19, and terrorism; the company's ability to maximize, assert and defend its intellectual property rights; any infringement or claimed infringement by the company of third-party intellectual property rights; the accuracy of the company's estimates and assumptions on which its financial projections are based; the effect of the company's indebtedness and credit rating on its business operations and financial results; the company's ability to access capital markets and other funding sources, as well as continued or increased market volatility; the company's ability to pay and declare dividends or repurchase its stock in the future; uncertainties relating to tax positions, tax disputes and changes in the company's tax rate, and any additional effects of the Tax Cuts and Jobs Act on the company; the company's ability to maintain an effective system of internal controls; the impacts of potential stockholder activism; and risks related to the company's discontinuation of operations in Venezuela.

The company's forward-looking statements in this press release are based on management's current views, beliefs, assumptions and expectations regarding future events and speak only as of the date of this press release. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by the federal securities laws.

 








1 Pine-Sol developed and conducted a 10-minute online survey among Black American millennial women (ages 23-38) fielded between June 19th and June 26th, 2020. The survey was fielded among a total of 1,556 women with a national total sample of 1,001 balanced to reflect regional representation, with an oversample of 200 in New York City, 200 in Atlanta, and 155 in Chicago. Unless specified, results are reflective of the national total sample of 1,001. The margin of error of the survey is +/- 2.5% at a 95% confidence level.

 

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SOURCE The Clorox Company

FAQ

What recent approval did Pine-Sol® receive from the EPA?

Pine-Sol® received EPA approval for kill claims against SARS-CoV-2, effective on hard non-porous surfaces.

What percentage of Black American millennial women are essential workers?

Research indicates that 58% of Black American millennial women are essential workers.

What were Clorox's sales figures for 2020?

The Clorox Company reported $6.7 billion in sales for the fiscal year 2020.

Why is the EPA approval significant for Pine-Sol®?

The EPA approval allows Pine-Sol® to market itself as effective against the virus causing COVID-19, enhancing its value and trust among consumers.

Clorox Company

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