Pine-Sol® Announces Reformulated Multi-Surface Cleaners, Delivering 2x the Cleaning Power

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Pine-Sol launches new and improved Multi-Surface Cleaners with a more concentrated formula, new bold scent, and longer-lasting cleaning power. The reformulated cleaners offer versatile cleaning solutions from kitchen floors to bathrooms, killing 99.9% of germs. Consumers can expect a superior clean with less product, making cleaning more efficient and effective.

Pine-Sol^® Multi-Surface Cleaners help households cut through grease, grime and dirt with greater concentration.

OAKLAND, Calif., April 3, 2024 /PRNewswire/ -- Building upon Pine-Sol's legacy of delivering powerful cleaners, today, the company announced the launch of its new and improved line of Multi-Surface Cleaners. The new formulation of all Scented Pine-Sol® Multi-Surface Cleaners, including Lemon Fresh, Lavender Clean^® and Refreshing Clean, is two times more concentrated than before, offering twice the cleaning power in each drop¹.

Consumers can now experience a next-level clean that will continue to be a part of their routine for generations to come. Key features of the new Multi-Surface Cleaners include:

• New Bold Scent: The reformulated line of cleaners features Pine-Sol's latest scent, Refreshing Clean. Inspired by fresh linen with notes of Citrus, Pear Jasmine, and Rose, Refreshing Clean is available in stores nationwide and replaces Sparkling Wave.
• Long Lasting: The new concentrated formula also allows users to make the same amount of cleaning solution as before with half the amount of Pine-Sol, so every bottle lasts twice as long².
• Easier to Store, and Easier to Pour: With more cleaning power packed into every ounce, the new cleaners allow for the use of less product, making it easier for households to do more with less³. Plus, the smaller bottle means both the amount of water shipped and the amount of plastic used per drop of cleaning product has been reduced.
• Versatility: From kitchen floors to bathrooms, sinks and trashcans, these cleaners can cut through tough grease and grime, all while leaving a fresh scent and no sticky residue.

The household favorite and newly formulated Pine-Sol Original Multi-Surface Cleaner kills 99.9% of germs, including cold and flu viruses, even when diluted⁴ now.

"Today's consumers are tasked with finding simple solutions that deliver a clean home without sacrificing efficacy," said Yating Wong, Senior Director of Marketing at The Clorox Company. "With its powerful concentrated formula and versatile application, our new Multi-Surface Cleaners better meet this demand by providing consumers with a superior clean, saving them time and space. No matter how big or small the job is, Pine-Sol has you covered."

The launch of the reformulated cleaners comes on the heels of Diane Amos' anniversary with the brand. Best known as The Pine-Sol Lady, Diane has served as the face of Pine-Sol, appearing in iconic advertising campaigns for 30 years. From checklists to helpful tips, Diane Amos is synonymous with helping homes achieve That Kind of Clean.  

Reformulated Pine-Sol Multi-Surface Cleaners are now available for purchase at leading retailers nationwide. For more information about the new line of cleaners, please visit: https://www.pinesol.com/products/

¹ When used as directed/vs. previous Pine-Sol^® Pine/Scented Formula

² When to used to clean diluted vs previous Original/Scented Pine-Sol^® Multi-Surface Cleaner.

³ When diluted vs. previous Pine-Sol^® Multi-Surface Cleaner.

⁴ When used as directed, on hard nonporous surfaces 

About The Clorox Company 

The Clorox Company (NYSE: CLX) champions people to be well and thrive every single day. Its trusted brands, which include Brita^®, Burt's Bees^®, Clorox^®, Fresh Step^®, Glad^®, Hidden Valley^®, Kingsford^®, Liquid-Plumr^®, Pine-Sol^® and Natural Vitality^®, can be found in about nine of 10 U.S. homes and internationally with brands such as Clorinda^®, Chux^® and Poett^®. Headquartered in Oakland, California, since 1913, Clorox was one of the first in the U.S. to integrate ESG into its business reporting. In 2024 the company was ranked No. 1 on Barron's 100 Most Sustainable Companies list for the second consecutive year. Visit thecloroxcompany.com to learn more. 

CLX-B

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SOURCE The Clorox Company

FAQ

What are the key features of Pine-Sol's new Multi-Surface Cleaners?

The key features include a new bold scent called Refreshing Clean, a more concentrated formula for longer-lasting cleaning power, easier storage and pouring, versatility in cleaning various surfaces, and the ability to kill 99.9% of germs.

Where can consumers purchase the reformulated Pine-Sol Multi-Surface Cleaners?

Consumers can buy the reformulated Pine-Sol Multi-Surface Cleaners at leading retailers nationwide.

Who is the Senior Director of Marketing at The Clorox Company?

Yating Wong is the Senior Director of Marketing at The Clorox Company.

How long has Diane Amos been associated with Pine-Sol?

Diane Amos, known as The Pine-Sol Lady, has been associated with Pine-Sol for 30 years.