Glad® and T-Boz Bring `90s Nostalgia to the Household Cleaning Experience
Glad, a leading household waste solutions brand, has partnered with T-Boz from TLC to promote its new Glad ForceFlex Scented Trash Bags campaign. The collaboration focuses on 'scent-stalgia', highlighting how scents can evoke nostalgic memories. The campaign features the 'Glad Girl Group', showcasing '90s-inspired dance moves and fashion to make cleaning more enjoyable.
T-Boz has joined TikTok to support the partnership. From July 22 to August 7, consumers can participate in a sweepstakes for a chance to win a trip to see TLC and Shaggy in concert, along with custom merchandise. The campaign aims to connect with consumers through the power of scent and '90s nostalgia, leveraging T-Boz's iconic status and choreography skills.
Glad, un marchio leader nelle soluzioni per i rifiuti domestici, ha collaborato con T-Boz delle TLC per promuovere la sua nuova campagna Glad ForceFlex Scented Trash Bags. La collaborazione si concentra su 'scent-stalgia', evidenziando come i profumi possano evocare ricordi nostalgici. La campagna presenta il 'Glad Girl Group', che mette in mostra passi di danza e moda ispirati agli anni '90 per rendere la pulizia più piacevole.
T-Boz si è unita a TikTok per supportare la partnership. Dal 22 luglio al 7 agosto, i consumatori possono partecipare a un concorsi per avere la possibilità di vincere un viaggio per vedere TLC e Shaggy in concerto, insieme a merchandising personalizzato. La campagna mira a connettersi con i consumatori attraverso il potere del profumo e la nostalgia degli anni '90, sfruttando lo status iconico di T-Boz e le sue abilità di coreografia.
Glad, una marca líder en soluciones de residuos domésticos, se ha asociado con T-Boz de TLC para promover su nueva campaña de bolsas de basura Glad ForceFlex Scented. La colaboración se centra en 'scent-stalgia', destacando cómo los olores pueden evocar recuerdos nostálgicos. La campaña presenta al 'Glad Girl Group', mostrando movimientos de baile y moda inspirados en los años 90 para hacer que la limpieza sea más agradable.
T-Boz se ha unido a TikTok para apoyar la asociación. Desde el 22 de julio hasta el 7 de agosto, los consumidores pueden participar en un sorteo para tener la oportunidad de ganar un viaje para ver a TLC y Shaggy en concierto, junto con productos personalizados. La campaña tiene como objetivo conectar con los consumidores a través del poder del olor y la nostalgia de los años 90, aprovechando el estatus icónico de T-Boz y sus habilidades de coreografía.
글래드(Glad)는 주요 가정 쓰레기 해결 브랜드로 TLC의 T-Boz와 협력하여 새롭게 출시된 Glad ForceFlex Scented Trash Bags 캠페인을 홍보합니다. 이 협업은 'scent-stalgia'에 중점을 두어 향기가 어떻게 향수를 불러일으킬 수 있는지를 강조합니다. 캠페인에서는 'Glad Girl Group'이 등장해 90년대에서 영감을 받은 댄스 동작과 패션을 선보이며 청소를 더 즐겁게 만듭니다.
T-Boz는 파트너십을 지원하기 위해 TikTok에 합류했습니다. 7월 22일부터 8월 7일까지 소비자들은 TLC와 Shaggy의 콘서트를 관람할 기회와 맞춤형 상품을 받을 수 있는 경품 이벤트에 참여할 수 있습니다. 이 캠페인은 향기의 힘과 90년대의 향수를 통해 소비자와 연결되는 것을 목표로 하며, T-Boz의 상징적인 지위와 안무 능력을 활용합니다.
Glad, une marque leader dans les solutions d'élimination des déchets domestiques, s'est associée à T-Boz de TLC pour promouvoir sa nouvelle campagne de sacs poubelle parfumés Glad ForceFlex. Cette collaboration se concentre sur 'scent-stalgia', mettant en avant comment les senteurs peuvent évoquer des souvenirs nostalgiques. La campagne met en vedette le 'Glad Girl Group', présentant des mouvements de danse et de mode inspirés des années 90 pour rendre le nettoyage plus agréable.
T-Boz a rejoint TikTok pour soutenir le partenariat. Du 22 juillet au 7 août, les consommateurs peuvent participer à un tirage au sort pour avoir la chance de gagner un voyage pour voir TLC et Shaggy en concert, ainsi que des produits dérivés personnalisés. La campagne vise à établir un lien avec les consommateurs grâce à la puissance des senteurs et à la nostalgie des années 90, en tirant parti du statut iconique de T-Boz et de ses compétences en chorégraphie.
Glad, eine führende Marke für Haushaltsabfalllösungen, hat sich mit T-Boz von TLC zusammengeschlossen, um ihre neue Glad ForceFlex Scented Trash Bags-Kampagne zu bewerben. Die Zusammenarbeit konzentriert sich auf 'scent-stalgia', wobei hervorgehoben wird, wie Düfte nostalgische Erinnerungen wecken können. Die Kampagne zeigt die 'Glad Girl Group', die von den 90er Jahren inspirierte Tanzbewegungen und Mode präsentiert, um das Reinigen angenehmer zu gestalten.
T-Boz hat TikTok beigetreten, um die Partnerschaft zu unterstützen. Vom 22. Juli bis 7. August können Verbraucher an einem Gewinnspiel teilnehmen, um die Chance zu gewinnen, TLC und Shaggy im Konzert zu sehen, zusammen mit maßgeschneiderten Merchandise-Artikeln. Die Kampagne zielt darauf ab, über die Macht des Dufts und die Nostalgie der 90er Jahre mit den Verbrauchern zu kommunizieren und nutzt den ikonischen Status von T-Boz sowie ihre Choreografie-Fähigkeiten.
- Partnership with '90s icon T-Boz may increase brand visibility and appeal
- New marketing campaign could potentially boost sales of Glad ForceFlex Scented Trash Bags
- Social media engagement through TikTok and Instagram may attract younger consumers
- None.
The founding TLC member teams up with the fragrance-forward brand to celebrate scents that take you back
At its core, the campaign celebrates "scent-stalgia," the feeling we get when familiar scents transport us back in time. Scents such as Pine-Sol, the newest fragrance in the Glad ForceFlex Scented Trash Bag lineup, which evokes memories of Grandma's house with the crisp, classic pine notes.
"Scent absolutely rules my world," said Tionne "T-Boz" Watkins. "Scent, much like music, has the power to take us back; one scent, one song—and specific memories are instantly unlocked. There's power and truth in 'scent-stalgia,' and I'm thrilled to collaborate with Glad to playfully take people back to the `90s."
It's this shared force between scent and music, combined with a desire to further connect to `90s-era iconography, that led Glad to partner with T-Boz. TLC is largely recognized as creating the blueprint for girl-group style and female empowerment during that era, inspiration Glad applied to the Glad Girl Group.
"TLC is `90s royalty," said Carrie Rathod, Glad's head of marketing. "T-Boz has choreographed many of TLC's most memorable dances, and so we knew she could bring style and creativity to what we at Glad playfully call 'bag-ography.' We often hear from our consumers that the scents of our bags are connected to special memories for them. What better way to go back in time than through the joy of dance brought to life by her iconic talent?"
In honor of the partnership, T-Boz has joined TikTok, the place where dance routines are replicated and celebrated, to further share the fun. From July 22 to August 7, consumers can follow @gladproducts on TikTok or Instagram and comment on the collaboration post between Glad and T-Boz using #GladSweepstakes and tagging a friend for a chance to win an all-expenses-paid trip for two to see TLC and Shaggy outside of
Learn more at Glad.com/ScentsThatTakeYouBack/, follow @gladproducts on Instagram, TikTok, Facebook, YouTube, and Pinterest, and search for #ScentsThatTakeYouBack.
About Glad
The Glad Products Company, the nation's leading household waste solutions company, specializes in kitchen and outdoor trash bags and food protection products. By providing innovative and trusted solutions, Glad exists to outsmart waste to make people and the planet happier. Glad is a member of The Clorox Company (NYSE: CLX) family of brands. For more information, go to Glad.com. CLX-B.
Media Contacts:
Angie Block
angie.block1@clorox.com
Kayla Gorski
kayla.gorski@mullenlowe.com
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SOURCE Glad
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