Clorox’s Winning Approach To Deliver Safer Products
Clorox has been named a 2024 Safer Choice Partner of the Year by the U.S. Environmental Protection Agency for the seventh consecutive year. This recognition highlights Clorox's commitment to manufacturing products with safer ingredients for families, pets, workplaces, communities, and the environment. The company's certified products, including four in the Clorox EcoClean line and two in the Clorox Free & Clear line, display the Safer Choice or Design for the Environment labels.
Clorox's approach to product stewardship involves:
- Integrating environmental, social, and governance (ESG) goals into their IGNITE strategy
- Focusing on ingredient transparency and advocacy
- Developing more efficient and sustainable packaging solutions
- Collaborating with external partners to drive innovation in safer chemistries
- Participating in initiatives like the Chemical Footprint Project to benchmark and improve efforts
The company aims to reduce the chemical footprint of its cleaning products and is on track to improve its Chemical Footprint Project score for its domestic cleaning portfolio by 35% by 2025.
Clorox è stata nominata Partner dell'Anno 2024 per la Scelta Sicura dall'Agenzia Ambientale degli Stati Uniti per il settimo anno consecutivo. Questo riconoscimento evidenzia l'impegno di Clorox nella produzione di prodotti con ingredienti più sicuri per famiglie, animali domestici, luoghi di lavoro, comunità e ambiente. I prodotti certificati dell'azienda, tra cui quattro della linea Clorox EcoClean e due della linea Clorox Free & Clear, mostrano le etichette Safer Choice o Design for the Environment.
Il approccio di Clorox alla gestione dei prodotti include:
- Integrare obiettivi ambientali, sociali e di governance (ESG) nella loro strategia IGNITE
- Concentrarsi sulla trasparenza degli ingredienti e sulla difesa degli stessi
- Sviluppare soluzioni di imballaggio più efficienti e sostenibili
- Collaborare con partner esterni per stimolare l'innovazione in chimiche più sicure
- Partecipare ad iniziative come il Chemical Footprint Project per controllare e migliorare gli sforzi
L'azienda mira a ridurre l'impronta chimica dei suoi prodotti per la pulizia ed è sulla buona strada per migliorare il suo punteggio nel Chemical Footprint Project per il suo portafoglio di pulizie domestiche del 35% entro il 2025.
Clorox ha sido nombrada Socio del Año 2024 por la Elección Más Segura por la Agencia de Protección Ambiental de EE. UU. por séptimo año consecutivo. Este reconocimiento destaca el compromiso de Clorox con la fabricación de productos que utilizan ingredientes más seguros para familias, mascotas, lugares de trabajo, comunidades y el medio ambiente. Los productos certificados de la empresa, incluidos cuatro en la línea Clorox EcoClean y dos en la línea Clorox Free & Clear, llevan las etiquetas Safer Choice o Design for the Environment.
El enfoque de Clorox hacia la gestión de productos implica:
- Integrar objetivos ambientales, sociales y de gobernanza (ESG) en su estrategia IGNITE
- Enfocarse en la transparencia de los ingredientes y la defensa de los mismos
- Desarrollar soluciones de embalaje más eficientes y sostenibles
- Colaborar con socios externos para impulsar la innovación en químicas más seguras
- Participar en iniciativas como el Chemical Footprint Project para evaluar y mejorar sus esfuerzos
La empresa tiene como objetivo reducir la huella química de sus productos de limpieza y está en camino de mejorar su puntuación en el Chemical Footprint Project para su cartera de limpieza doméstica en un 35% para 2025.
클로록스는 미국 환경 보호국으로부터 7년 연속 2024년 안전한 선택 파트너로 지정되었습니다. 이 인정은 가족, 반려동물, 근무지, 커뮤니티 및 환경을 위해 더 안전한 성분으로 제품을 제조하겠다는 클로록스의 약속을 강조합니다. 회사의 인증된 제품에는 클로록스 에코클린 라인의 네 가지 제품과 클로록스 프리 & 클리어 라인의 두 가지 제품이 포함되며, Safer Choice 또는 Design for the Environment 레이블이 부착되어 있습니다.
클로록스의 제품 관리 접근 방식은 다음과 같습니다:
- IGNITE 전략에 환경, 사회 및 지배구조(ESG) 목표 통합
- 성분 투명성과 옹호 강조
- 보다 효율적이고 지속 가능한 포장 솔루션 개발
- 안전한 화학 혁신을 주도하기 위해 외부 파트너와 협력
- Chemical Footprint Project와 같은 이니셔티브에 참여하여 노력 평가 및 개선
회사는 청소 제품의 화학 발자국을 줄이는 것을 목표로 하고 있으며, 2025년까지 자사 가정용 청소 제품 포트폴리오의 Chemical Footprint Project 점수를 35% 개선할 예정입니다.
Clorox a été nommé Partenaire de l'Année 2024 pour le Choix Plus Sûr par l'Agence de Protection Environnementale des États-Unis pour la septième année consécutive. Cette reconnaissance souligne l'engagement de Clorox à fabriquer des produits avec des ingrédients plus sûrs pour les familles, les animaux de compagnie, les lieux de travail, les communautés et l'environnement. Les produits certifiés de l'entreprise, y compris quatre de la ligne Clorox EcoClean et deux de la ligne Clorox Free & Clear, affichent les étiquettes Safer Choice ou Design for the Environment.
L'approche de Clorox en matière de gestion des produits comprend :
- Intégrer des objectifs environnementaux, sociaux et de gouvernance (ESG) dans leur stratégie IGNITE
- Mettre l'accent sur la transparence des ingrédients et l'advocacy
- Développer des solutions d'emballage plus efficaces et durables
- Collaborer avec des partenaires externes pour stimuler l'innovation en matière de chimie sûre
- Participer à des initiatives comme le Chemical Footprint Project pour évaluer et améliorer les efforts
L'entreprise vise à réduire l'empreinte chimique de ses produits de nettoyage et est sur la bonne voie pour améliorer son score au Chemical Footprint Project pour son portefeuille de nettoyage domestique de 35% d'ici 2025.
Clorox wurde von der U.S. Environmental Protection Agency zum siebten Jahr in Folge als Partner des Jahres 2024 im Bereich Safer Choice ausgezeichnet. Diese Anerkennung hebt das Engagement von Clorox hervor, Produkte mit sicheren Inhaltsstoffen für Familien, Haustiere, Arbeitsplätze, Gemeinschaften und die Umwelt herzustellen. Die zertifizierten Produkte des Unternehmens, einschließlich vier aus der Linie Clorox EcoClean und zwei aus der Linie Clorox Free & Clear, tragen die Labels Safer Choice oder Design for the Environment.
Der Ansatz von Clorox zur Produktverantwortung umfasst:
- Integration von Umwelt-, Sozial- und Governance-Zielen (ESG) in ihre IGNITE-Strategie
- Fokus auf Transparenz der Inhaltsstoffe und deren Advocacy
- Entwicklung effizienter und nachhaltiger Verpackungslösungen
- Zusammenarbeit mit externen Partnern zur Förderung von Innovationen in sicheren Chemikalien
- Teilnahme an Initiativen wie dem Chemical Footprint Project, um Fortschritte zu messen und zu verbessern
Das Unternehmen beabsichtigt, die chemische Fußabdruck seiner Reinigungsprodukte zu reduzieren und ist auf dem Weg, seine Bewertung im Chemical Footprint Project für sein Heimreinigungsportfolio bis 35% bis 2025 zu verbessern.
- Recognized as EPA Safer Choice Partner of the Year for the seventh consecutive year
- Launched Clorox EcoClean and Clorox Free & Clear product lines with safer ingredients
- On track to improve Chemical Footprint Project score for domestic cleaning portfolio by 35% by 2025
- First major consumer packaged goods company to voluntarily disclose ingredients in U.S. retail and professional cleaning products
- Collaborating with industry partners to eliminate all cleaning product packaging waste by 2040
- None.
Insights
This article highlights Clorox's commitment to safer and more sustainable products, which aligns with growing consumer demand for eco-friendly options. The company's focus on ingredient transparency and environmental certifications like EPA's Safer Choice could potentially strengthen brand loyalty and market share in the competitive cleaning products industry.
Key points:
- Clorox has been an EPA Safer Choice partner for 7 years, with 17 years of participation in related programs
- Launch of Clorox EcoClean and Free & Clear product lines demonstrates innovation in safer formulations
- Partnerships with organizations like GreenBlue and the American Cleaning Institute show industry leadership in sustainability
- Participation in the Chemical Footprint Project indicates a commitment to measurable progress in reducing environmental impact
While this news doesn't directly impact financials, it positions Clorox favorably in the growing market for sustainable household products. This long-term strategy could contribute to brand strength and potentially support premium pricing, though the impact on near-term revenues may be
Clorox's approach to product stewardship and sustainable chemistry is noteworthy in the consumer goods sector. Their commitment to the EPA's Safer Choice program and voluntary ingredient disclosure sets a positive industry precedent.
Key environmental initiatives:
- Formulating products with safer ingredients for human and environmental health
- Focus on recyclable packaging and exploring compostable materials
- Participation in the Chemical Footprint Project with a goal to improve scores by
35% by 2025 - Collaboration on the Material Circularity Index and Sustainable Concentrates & Refills Initiative
These efforts align with growing regulatory and consumer pressure for safer, more sustainable products. While the immediate financial impact may be minimal, this proactive approach could mitigate future regulatory risks and position Clorox favorably as sustainability becomes increasingly important to consumers and investors.
NORTHAMPTON, MA / ACCESSWIRE / September 26, 2024 / The Clorox Company
Clorox's environmental, social and governance goals are integrated into our IGNITE strategy because we believe they create value for our company, brands, people and communities. We've focused on areas where we can make the biggest impact, and much of our progress is realized through the work of our purpose-driven brands.
Clorox was named a 2024 Safer Choice Partner of the Year for manufacturing products with ingredients that the U.S. Environmental Protection Agency designates as safer for families, pets, workplaces, communities, and the environment. We spoke with Lisa Pankiewicz, our vice president of global stewardship, about how we continue to achieve this recognition through advanced product safety and ingredient transparency.
What does it mean to be an EPA Safer Choice partner, and how does it reflect Clorox's overall commitment to safer product innovation?
Product stewardship is a direct expression of Clorox's commitment to do the right thing and ensure consumers know what's in the products they bring into their homes. This marks Clorox's seventh year as a Safer Choice partner, building upon 17 years of partnership with the EPA's Design for the Environment/Safer Choice Product Labeling program since we first participated.
Our certified products, which proudly display the Safer Choice or Design for the Environment labels from the EPA, signal to our consumers that they have met the rigorous human health and environmental standards that these programs stand for. This includes four products in our Clorox EcoClean line and two products in our Clorox Free & Clear line - all of which are formulated to provide superior cleaning performance, not tested on animals and packaged in bottles that can be recycled.
Ingredient transparency and advocacy are critical elements of Clorox's environmental, social, governance, or ESG, goals embedded in the company's IGNITE strategy. Representing a key benchmark in this ongoing work, this award supports Clorox's commitment to enhance consumer confidence in its products through certification programs.
This recognition also builds on Clorox's longstanding product stewardship efforts, including becoming the first major consumer packaged goods company to voluntarily disclose ingredients in our U.S. retail and professional cleaning, disinfecting and laundry products over a decade ago.
Can you share any specific breakthroughs in ingredient sourcing or formulation that were key to making these products safer for families, pets, workplaces, communities and the environment?
When we formulate and manufacture Clorox products, we keep both our consumers and our planet in mind. Our product safety team is involved at the start of every formulation process across our entire portfolio of brands to encourage the selection of safer ingredients. We also consistently work to develop more efficient, more sustainable solutions for our product packaging that include optimizing the use of resin, recyclable or compostable materials.
To meet growing demand for safer cleaners and disinfectants without sacrificing efficacy, in 2022 we proudly launched our Clorox EcoClean line. The EcoClean disinfecting spray utilizes plant-acid based active ingredient that kills
In addition to the EPA, what other partnerships or collaborations have been most instrumental in driving ingredient safety and transparency?
The challenge of balancing performance and safety in ingredient innovation isn't something one company can tackle alone. That's why we partner with a wide range of external collaborators to contribute learnings and develop scalable solutions to move this work forward.
For example, the CleanGredients database, from GreenBlue, has been critical to our product stewardship efforts, and we encourage the product formulators of all Clorox products, not just those with the certifications, to consult this resource to help them understand the available options for safer chemistries during ingredient selection.
Through our participation in the American Cleaning Institute Sustainability Committee, we've contributed to creation of a Material Circularity Index to help members assess progress and status against the ambitious ACI-led industry public goal of eliminating all cleaning product packaging waste by 2040. Through this partnership we also helped establish a Sustainable Concentrates & Refills Initiative to understand consumers motivations and desires with concentrate/refill products and generate greater awareness of what the industry can do to enable adoption of these more sustainable product forms while ensuring consumer safety.
To track our progress toward reducing the chemical footprint of our cleaning products, in 2021 we began participating in the Chemical Footprint Project to ensure we are meaningfully benchmarking our efforts. This partnership has been a game changer for proactively identifying opportunities for further improvement, and we are on track to achieve our 2025 interim goal of improving the Chemical Footprint Project score for our domestic cleaning portfolio by
As Clorox plans its next steps to advance product stewardship across its portfolio, what emerging trends or technologies in sustainable chemistry are you most excited about?
As proud recipients of the EPA's Green Chemistry Award, Clorox understands that we all share a responsibility to help prevent pollution by advancing green innovation and the design of more eco-friendly chemicals and materials. Looking to the future, we're excited by the potential for our industry to drive even greater breakthroughs in green chemistry and circular packaging. Achieving innovations in those areas could enable the development of biodegradable and renewable alternatives. These innovations would serve growing consumer trends and present an exciting opportunity to build a future where products are safer for both people and the planet
View additional multimedia and more ESG storytelling from The Clorox Company on 3blmedia.com.
Contact Info:
Spokesperson: The Clorox Company
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SOURCE: The Clorox Company
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