Clorox's Latest Sustainable Product Innovations

Rhea-AI Summary

Clorox announces its latest sustainable product innovations, showcasing its commitment to environmental stewardship and consumer well-being. The company introduces eco-friendly cleaning solutions and packaging innovations to reduce its carbon footprint and promote a greener future.

NORTHAMPTON, MA / ACCESSWIRE / April 22, 2024 / Innovation at Clorox is all about building trusted brands people love that meet their ever-evolving needs. We mainly do this by developing products that use less packaging overall and/or more sustainable packaging materials and leave less waste behind after they're used. Here are a few of our latest product launches created with the planet in mind:

• Brita recently introduced a Refillable Filter, which reduces plastic waste by 80% compared to the standard filter over the course of three years. Compatible with nearly all existing Brita systems, this refillable filter comes with a reusable plastic shell so only the refills - which are made of coconut husks and can be recycled through Terracycle - get discarded.
• Burt's Bees unveiled a new Lip Sleeping Mask, which contains responsibly sourced beeswax and comes in 96% post-consumer recycled plastic packaging. Additionally, the business rolled out a mango edition of its popular shea collection, including Body Oil and Hand & Body Butter, which uses shea butter responsibly sourced from women-led communities in West Africa.
• Pine-Sol just launched a new 2x concentrated formula for both its retail and professional multisurface cleaners. Because it now offers twice the cleaning power in a smaller bottle - 40% smaller for retail and 50% smaller for professional - that means less plastic is used per drop of cleaning solution.  Additionally, these new Pine-Sol bottles are made with a minimum of 50% post-consumer recycled plastic.
• To accompany the new Clorox Scentiva Disinfecting Mist, there's a bottle refill option to help keep additional plastic waste from the trigger out of landfills. Plus, when the shrink sleeve is removed from these bottles, they're recyclable in many municipalities (per the instructions on the bottle).

Read more about Clorox's recent sustainability progress and impact here.

View additional multimedia and more ESG storytelling from The Clorox Company on 3blmedia.com.

Contact Info:
Spokesperson: The Clorox Company
Website: https://www.3blmedia.com/profiles/clorox-company
Email: info@3blmedia.com

SOURCE: The Clorox Company

View the original press release on accesswire.com

FAQ

What sustainable product innovations has Clorox announced?

Clorox has announced its latest sustainable product innovations, focusing on eco-friendly cleaning solutions and packaging innovations.

How does Clorox demonstrate its commitment to environmental stewardship?

Clorox demonstrates its commitment to environmental stewardship through its sustainable product innovations aimed at reducing its carbon footprint and promoting a greener future.

What is the goal of Clorox's latest product innovations?

The goal of Clorox's latest product innovations is to introduce eco-friendly cleaning solutions and packaging innovations to support environmental sustainability and consumer well-being.