Burt's Bees SheKeeper Program Empowers Women in Shea-Producing Communities to Adopt Beekeeping

Rhea-AI Summary

Burt's Bees has launched a $2 million, three-year partnership called SheKeeper with USAID and its shea suppliers to enhance the economic conditions of shea producers in West Africa. This initiative aims to empower over 16 million women in the shea industry, enabling at least 600 women to acquire new skills and create job opportunities. By fostering beekeeping and increasing exports from Ghana, SheKeeper supports the livelihoods of smallholders and promotes gender equality. The program aligns with Burt's Bees' commitment to sustainability and aims to impact 50,000 people by 2025.

Positive

• Partnership with USAID and others for a $2 million investment.
• Aims to empower over 16 million women in the shea industry.
• Opportunity for at least 600 women to enhance skills and create jobs.
• Increased exports from Ghana through beekeeping initiatives.
• Supports Burt's Bees' commitment to sustainability and gender equality.

Negative

• None.

DURHAM, N.C., Oct. 14, 2021 /PRNewswire/ -- Burt's Bees announces SheKeeper, a $2-million, three-year partnership with USAID, Partnership for Natural Ingredients and Burt's Bees shea and beeswax suppliers, aimed at diversifying income of shea producers and increasing exports from West Africa. The program has the potential to establish a scalable framework for the future, impacting the livelihoods of the more than 16 million women collectors and processors across the 21 African countries that make up the shea processing industry. SheKeeper will create an opportunity for at least 600 women to expand their skill set, opening new career paths for an entire generation. In addition to generating market linkages and expanding production and sales of shea, beeswax, and honey, SheKeeper will help increase Ghanaian exports and create new jobs while building the capacity of 1,200 smallholders. Building on longstanding efforts to support women's groups in shea-producing communities in Ghana, this collaboration helps advance Burt's Bees and USAID's shared women's economic empowerment and gender equality priorities.

Beekeeping, a crucial link in the supply chain for many of the ingredients used by Burt's Bees, is a highly specialized craft commonly practiced by men around the world. SheKeeper puts women at the center of beekeeping. In SheKeeper, women participants from shea communities select a beekeeping partner and they will work as a team to manage the hives and collect and sell the honey and beeswax.

"SheKeeper fosters community and commercial partnerships with shea-producing women's groups by introducing the multi-generational practice of beekeeping," says Shannon Hess, Burt's Bees Director of Responsible Sourcing. "Beekeeping opens opportunities for greater economic empowerment of women and youth and increased biodiversity for future generations."

The SheKeeper program expands the brand's Global Supply Chain Investment Program, which alongside responsible sourcing assessments and third-party audits aims to impact the livelihoods of more than 50,000 people across its supply chain by 2025. It's part of their ongoing commitment to support a resilient supply chain through women's and children's empowerment, protection of human rights, and providing resources and education that promote health, safety and biodiversity.

Joseph Funt, Lead, Multi-Stakeholder Strategy, Partnership for Natural Ingredients said "The partnership allows us to align resources and enhance capacity building in shea producing communities, increasing women's income from beekeeping products and the boosted shea fruit yields related to pollination. We are thrilled to support SheKeeper activities and promote results through Global Shea Alliance as another means to scale-up impact through industry engagements."

Burt's Bees uses over 1,000 natural ingredients grown and processed in more than 100 countries. From almond oil in the U.S. to shea butter from Ghana and Burkina Faso, the brand invests in traceable, transparent and resilient supply chains. Hess explains, "At Burt's Bees, we dedicate ourselves to understanding and applying nature's benefits to skin care and sourcing ingredients responsibly, with respect to communities and the land."

To read about our 2025 Impact Vision and 2020 accomplishments, see Burt's Bees 2020 Impact Report.

Media Inquiries: Tractenberg & Co. 212.929.7979
Lindsay Marchese / lmarchese@tractenberg.com | Jackie Sands Kirchner / jsands@tractenberg.com

About Burt's Bees: Burt's Bees® is a dermatologist recommended natural skincare brand, offering clean and consciously-crafted Lip Balm, Skincare, Makeup and more—designed to work with skin and uplift the spirit. Formulas are over 95% Natural Origin, with no animal testing, responsible sourcing, and recyclable packaging. Founders, Burt and Roxanne, helped pioneer the natural beauty movement back in 1984 and it's their passion for nature as a remedy for people that drives how we work every day. NYSE: CLX CLX-B.

About USAID: USAID is the lead U.S. Government agency that works to end extreme global poverty and enable resilient, democratic societies to realize their potential. USAID's activities and strategic partnerships support Ghana's journey to self-reliance and advances an integrated approach to development.  It promotes accountability, sustainable systems, and inclusive development.

About West Africa Trade & Investment Hub: The West Africa Trade & Investment Hub (Trade Hub) is a USAID-funded initiative that catalyzes economic growth through co-investing with the private sector to generate new investment, create new jobs, and increase the value of regional and international exports in West Africa.

About Partnership for Natural Ingredients: Partnership for Natural Ingredients is a boutique advisory that supports food and personal care companies to sustainably develop natural ingredient supply chains through partnership strategies, fundraising, and project management.

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SOURCE Burt's Bees

FAQ

What is the SheKeeper program by Burt's Bees?

The SheKeeper program is a $2 million initiative aimed at empowering women in shea-producing communities in West Africa, establishing a beekeeping framework, and increasing export opportunities.

How much is Burt's Bees investing in the SheKeeper program?

Burt's Bees is investing $2 million over three years in the SheKeeper program.

What are the expected outcomes of the SheKeeper program?

The program is expected to empower at least 600 women, create new jobs, and enhance the economic conditions of over 16 million women in the shea industry.

When was the SheKeeper program announced?

The SheKeeper program was announced on October 14, 2021.

What is the stock symbol for Burt's Bees?

Burt's Bees is associated with the stock symbol 'CLX'.