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The Clorox Company (NYSE: CLX) is a globally recognized brand with a diverse portfolio of products that have become household names. Headquartered in Oakland, California since 1913, Clorox is renowned for its commitment to championing everyday wellness and sustainability. The company manufactures and markets cleaning supplies, laundry care products, trash bags, cat litter, charcoal, food dressings, water filtration solutions, and natural personal care products across more than 100 countries.
Clorox holds a significant market share with iconic brands such as Clorox® bleach and cleaning products, Ayudín® and Poett® home care products, Pine-Sol® dilutable cleaner, Fresh Step® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water filtration products, Glad® bags, wraps, and containers, and Burt's Bees® natural personal care products. The company’s products are manufactured in over two dozen countries and marketed internationally.
Recently, Clorox has focused on operational recovery and growth despite challenges, such as a cyberattack in August 2023. The company reported strong recovery and rebuilding efforts, reflecting in its second and third-quarter fiscal results for 2024. Additionally, Clorox continues to innovate and invest in sustainability, achieving milestones like zero-waste-to-landfill status for its plants in Asia and the Middle East.
Strategic moves include divesting its Argentina operations to focus on core businesses, supporting its IGNITE strategy. Clorox’s financial outlook remains robust, with ongoing investments in digital capabilities and productivity enhancements expected to yield significant cost savings and operational efficiencies.
Clorox’s dedication to ESG (Environmental, Social, and Governance) principles has earned it top rankings in sustainability lists. The company remains committed to driving profitable growth while making a positive impact on the environment and society.
The Clorox Change Makers initiative highlights employees who promote diversity, inclusion, and allyship within the company. The PR focuses on Mark Danis, a vice president in the legal team, who was nominated by Director Leah Farmer for his exemplary allyship practices. Danis is recognized for his ability to listen effectively, understand diverse perspectives, and create an inclusive environment.
Farmer emphasizes how Danis supports employees as whole persons, helping them leverage their diverse abilities while maintaining work-life balance. Danis shares his approach to allyship, which includes active listening, supporting teammates, and engaging with those outside typical work circles. He recommends participating in Employee Resource Groups (ERGs) and drawing out perspectives from quieter team members.
Hidden Valley Ranch marked its 70th anniversary with a nationwide volunteer campaign called 'Seven Communities for Seven Decades' focused on fighting food insecurity. The initiative mobilized employees across multiple U.S. locations to support local food banks and charitable organizations:
Key achievements include:
- Minneapolis: Packed 2,100 pounds of food providing 6,300 meals at Second Harvest Heartland
- Reno: Processed 1,300 pounds of food creating 1,000+ meals
- Wheeling: 75 teammates packed 300 food bags for Township Food Pantry
- Mason: Supported Freestore Food Bank's 47 million meals annual distribution
- Alpharetta: Assisted North Fulton Community Charities serving 875 families weekly
Clorox (CLX) has been recognized as a Frontrunner in the seventh Chemical Footprint Project Report by Clean Production Action. The company achieved this status by scoring over 80 points in the organization's survey, joining 11 other companies in this distinction. The assessment evaluated four key areas: management strategy, chemical inventory, footprint measurement, and disclosure and verification.
Since 2021, Clorox has participated in the Chemical Footprint Project to evaluate its domestic retail and professional cleaning product portfolios. The initiative helps companies measure and disclose data about product chemistries, demonstrating Clorox's commitment to chemical management transparency and safer alternatives.
Clorox commemorates Human Rights Day by highlighting its commitment to human rights and sustainable partnerships. The company has enhanced its supplier relationship management by implementing stronger environmental and social sustainability criteria in scorecards and contracts with priority suppliers, ensuring adherence to their Business Partner Code of Conduct.
The company continues to collaborate with various organizations including Action for Sustainable Derivatives, AIM-Progress, Earthworm Foundation, Global Shea Alliance, Responsible Mica Initiative, and Sustainable Coconut Partnership to advance social and environmental impact throughout their supply chain.
These initiatives reflect Clorox's dedication to fostering thriving communities through increased transparency and expanding their impact beyond their immediate operations.
Clorox has introduced the Helping Hands Award to recognize employees who volunteer in their communities. The first recipient is Dan Kellenberger, vice president and general manager of CloroxPro, who has been volunteering for 23 years since joining the company.
Kellenberger shares his experience working with organizations like the Alameda County Community Foodbank and Humble Design, which helps furnish homes for families transitioning from homelessness. He emphasizes that volunteering is integrated into professional responsibilities at Clorox Professional, where they actively encourage employees to support causes that matter to them.
Clorox has reported significant innovation achievements in 2024, reaching its 2025 goal of knowing 100M consumers ahead of schedule. The company implemented AI and data cloud technologies, reducing innovation discovery cycle time by 50% through its Digital Core platform.
Key developments include new collaborations with Walmart and Instacart for enhanced shopping experiences, and innovations across seven major brands including Burt's Bees, Clorox, and Glad. The company deployed a centralized cloud solution for first-party data management and enhanced personalized marketing.
While advancing sustainability initiatives, Clorox faced challenges including a cyberattack that impacted their 2030 plastic and waste reduction goals. The company continues to work with industry groups and supports Extended Producer Responsibility for global waste management.
Brita, a Clorox Company brand, is actively addressing water safety concerns through partnerships with U.S. municipalities affected by lead contamination. With over 280 partnerships nationwide, Brita provides Elite filters that remove 99% of lead from drinking water. The initiative, launched in 2019, helps communities access safer water while infrastructure upgrades are pending. A notable example includes collaboration with Cook County, Chicago, distributing over 80,000 coupons for free Brita Elite filters to Medicaid enrollees. The EPA estimates 9.2 million lead service lines remain active across the country, posing significant health risks, particularly to young children.
CloroxPro's Clorox EcoClean Disinfecting Wipes have won the 2024 ISSA Environment & Sustainability Innovation of the Year Award at the ISSA Show in Las Vegas. The newly launched wipes feature EPA Design for the Environment (DfE)-certified ingredients and a 100% plant-based substrate with citric acid as the active ingredient. The product kills 99.9% of illness-causing germs, including Norovirus, cold & flu viruses, E. coli, MRSA, and COVID-19.
The wipes are part of the broader EcoClean portfolio, which uses 25% post-consumer recycled plastic packaging and supports facilities in meeting various sustainability certifications, including LEED and ISSA CIMS - Green Building standards.
CloroxPro's Clorox EcoClean Disinfecting Wipes have won the 2024 ISSA Environment & Sustainability Innovation of the Year Award at the ISSA Show in Las Vegas. The newly launched wipes feature EPA Design for the Environment (DfE)-certified ingredients and a 100% plant-based substrate with citric acid as the active ingredient.
The product kills 99.9% of illness-causing germs, including Norovirus, cold & flu viruses, E. coli, MRSA, and COVID-19. Made with 25% post-consumer recycled plastic packaging, these wipes support facilities in meeting various sustainability goals, including LEED and ISSA CIMS - Green Building requirements. The wipes expand CloroxPro's EcoClean portfolio, which includes Disinfecting Cleaner, All Purpose Cleaner, and Glass Cleaner.
The Clorox Company (NYSE: CLX) announced the election of Stephen Bratspies and Pierre Breber to its board of directors. Bratspies, 57, former CEO of Hanesbrands, brings operational and marketing expertise from leadership roles at Walmart, Specialty Brands, and PepsiCo. Breber, 60, former CFO of Chevron, contributes financial expertise and experience in strategic transformation. The appointments follow the departure of three board members - Amy Banse, Paul Parker, and Kathryn Tesija, bringing the total board size to 11 members. Bratspies will serve on the Audit committee, while Breber will join both the Audit and Nominating, Governance and Corporate Responsibility committees.
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