Cision Announces Cali Tran as New CEO
Cision has appointed Cali Tran as its new Chief Executive Officer, succeeding Brandon Crawley, who served as interim CEO. Tran aims to leverage Cision's extensive data and technology to enhance customer value in an evolving media landscape. With a robust background in media and marketing technology, Tran previously held leadership roles at companies such as Brandwatch, Vericast, and Valassis. Under his leadership, Cision intends to explore new opportunities and strengthen its product portfolio, having completed four acquisitions in the last two years. Crawley expressed confidence in Tran’s ability to unify leadership and maximize growth investments.
- Cali Tran's extensive experience in media and marketing technology could drive sustainable growth.
- Cision has successfully completed four acquisitions in the past two years, expanding its product portfolio.
- Brandon Crawley served as interim CEO, which may raise concerns about leadership stability during the transition.
Tran to lead Cision to unlock new opportunities for customers
Tran replaces Platinum Equity Managing Director
"The persistent evolution of markets, media and social conversations makes it more important than ever that organizations and brands have real time visibility into consumer, stakeholder and media intelligence. Equally essential is having the ability to understand the conversations and take action toward desired outcomes. Cision, with the most comprehensive data sets, both in depth and volume, best in class technology platforms, and exceptional, global insights professionals, is positioned to deliver unparalleled value to our clients no matter their level of marketing and communications requirements," said Tran.
Tran was also recently appointed President and CEO of
"Creating a unified leadership position at the top will help us maximize the investments we've made to grow the company and identify new ways to create value for our global customers," said Crawley. "I am more confident than ever in our team, our strategy, and Cision's unique ability to serve our clients' consumer and media intelligence needs."
Including
"Cision is in a unique position to bring a holistic, omni-media view of market intelligence to the most progressive market leaders across all essential global industries," added Tran. "I am proud that we help our clients understand, influence and amplify their desired outcomes with the rare combination of our cutting-edge technology platforms and exceptional human intelligence analysts, all delivered as a service."
Tran brings a wealth of Media and Marketing Technology experience to Cision along with a track record of driving long-term, sustainable, profitable growth in technology-enabled, leading global companies. Prior to Cision, Tran held executive leadership positions at a number of marketing technology companies such Centerfield Media, Vericast, and Valassis either as President, Chief Commercial Officer or CEO.
Earlier in his career, Tran led digital transformation initiatives for large, multinational marketing and business services companies at
About Cision
Cision is a comprehensive consumer & media intelligence and communications platform enabling public relations, marketing and communications professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of leaders to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the
Contact Information:
For media inquiries, please contact:
Cision Public Relations
cision@kcsa.com
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