Cinedigm Launches All3Media’s Streaming Channel SO… REAL App on the Roku Platform

Rhea-AI Summary

Cinedigm (NASDAQ:CIDM) has launched All3Media's streaming channel SO... REAL on the Roku platform. This free, ad-supported app provides American viewers with access to a curated collection of British and Australian reality TV content. The app utilizes Cinedigm's proprietary Matchpoint Blueprint, enhancing user experience. This initiative reflects Cinedigm's commitment to tapping into the growing free ad-supported television market amidst declining traditional cable subscriptions. The content includes popular series like 'Gordon Behind Bars' and 'The Only Way is Essex.'

Positive

• Launch of All3Media's SO... REAL on Roku enhances content distribution.
• Access to a diverse array of popular British and Australian reality shows.
• Utilization of proprietary Matchpoint Blueprint may improve user engagement.
• Expansion into the growing free ad-supported television marketplace.

Negative

• None.

Cinedigm Continues To Expand Distribution of All3 Media's Channel

LOS ANGELES, CA / ACCESSWIRE / January 21, 2021 / Cinedigm (NASDAQ:CIDM) announced the launch of All3Media's SO… REAL on the Roku® platform. The Roku app gives viewers access to an ad-supported catalog of unscripted reality content from All3Media's extensive catalog of television content. The free app is available for download through the Roku channel store and is powered by Cinedigm's proprietary Matchpoint Blueprint™, a highly-scalable app development platform for OTT services.

Now available as a stand-alone app on Roku devices, So…Real offers the best of British and Australian reality television shows brilliantly curated. Featuring incendiary series and gripping true dramas, So… Real offers genre-busting, provocative and controversial content from across both ponds. It includes British and Australian lifestyle content as well as extremely popular reality TV series such as ‘Gordon Behind Bars' and ‘The Only Way is Essex,'

Cinedigm continues to focus on bringing well-established brands and film & television content from leading content owners into the growing free ad-supported television marketplace. Opportunities for premium content remain strong within the OTT ad-supported space as traditional cable and satellite services continue to lose subscribers.

"We are delighted to introduce American viewers to All3Media's extensive catalog of high-quality and compelling television content via this newly launched video-on-demand Roku app," said Tony Huidor, Cinedigm's General Manager of Digital Networks. "Our robust Matchpoint platform allows viewers to discover the So… Real channel via their Roku device through a robust, user-friendly interface."

ABOUT CINEDIGM

For more than twenty years, Cinedigm (NASDAQ:CIDM) has led the digital transformation of the entertainment industry. Today, Cinedigm entertains hundreds of millions of consumers around the globe by providing premium content, streaming channels and technology services to the world's largest media, technology and retail companies. For more information, visit http://www.cinedigm.com/.

Cinedigm uses, and will continue to use, its website, press releases, SEC filings, and various social media channels, including Twitter (https://twitter.com/cinedigm), LinkedIn https://www.linkedin.com/company/cinedigm/), Facebook (facebook.com/Cinedigm), StockTwits (https://stocktwits.com/CinedigmCorp) and the Company website (www.cinedigm.com) as additional means of disclosing public information to investors, the media and others interested in the Company. It is possible that certain information that the Company posts on its website, disseminated in press releases, SEC filings, and on social media could be deemed to be material information, and the Company encourages investors, the media and others interested in the Company to review the business and financial information that the Company posts on its website, disseminates in press releases, SEC filings and on the social media channels identified above, as such information could be deemed to be material information.

Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.

Press Contact for CIDM:

Jill Calcaterra
jcalcaterra@cinedigm.com
310-466-5135

SOURCE: Cinedigm Corp.

View source version on accesswire.com:
https://www.accesswire.com/625297/Cinedigm-Launches-All3Medias-Streaming-Channel-SO-REAL-App-on-the-Roku-Platform

FAQ

What is the SO... REAL app launched by CIDM?

SO... REAL is a new free, ad-supported app on Roku that features a curated selection of British and Australian reality TV shows.

When was the SO... REAL app launched by Cinedigm?

Cinedigm launched the SO... REAL app on January 21, 2021.

What content does the SO... REAL app provide?

The app offers a variety of unscripted reality content, including popular series like 'Gordon Behind Bars' and 'The Only Way is Essex.'

How does Cinedigm's Matchpoint Blueprint relate to the SO... REAL app?

The SO... REAL app is powered by Cinedigm's Matchpoint Blueprint, which is designed to enhance app functionality and user experience.

What market does Cinedigm target with the SO... REAL app?

Cinedigm is targeting the growing free ad-supported television market, capitalizing on the decline of traditional cable subscriptions.