Over 35 Ascend Hotels Earn Top Rankings For Exceptional Guest Experience

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Choice Hotels International, with its Ascend Hotel Collection, has reported that over 35 properties are ranked among the top five in their respective markets on Tripadvisor. As of July 6, 2020, eight Ascend hotels achieved the No. 1 ranking in their locales, showcasing the brand's commitment to guest satisfaction. With nearly 315 unique hotels globally, new openings are anticipated in popular destinations like Daytona Beach and Seattle. The Ascend loyalty program continues to attract guests, reinforcing the brand's reputation for exceptional service.

Positive

Over 35 properties ranked top five on Tripadvisor, enhancing brand reputation.
Eight properties ranked No. 1 in their markets, indicating strong guest satisfaction.
Plans for new hotel openings in high-demand locations such as Daytona Beach and Seattle.
Choice Privileges loyalty program rated highly, attracting repeat customers.

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07/08/2020 - 09:00 AM

ROCKVILLE, Md., July 8, 2020 /PRNewswire/ -- Over 35 properties in the Ascend Hotel Collection, a global portfolio of resort, boutique and historic hotels franchised by Choice Hotels International, Inc., have ranked among the top five hotels in their respective markets on Tripadvisor as of July 6, 2020. Ascend offers nearly 315 unique hotels in some of the world's top travel destinations, with new properties expected to open later this year in locations like Daytona Beach, Florida; Portland, Oregon; Palo Alto and Santa Clara, California; and Seattle.

"As Americans get back on the road, Ascend offers a wealth of hotel options in drive-to destinations across the country, making it the perfect choice for leisure travelers seeking an immersive, local experience," said Dianne Taylor, head of brand, Ascend Hotel Collection, Choice Hotels. "The brand's outstanding Tripadvisor rankings demonstrate that guests can rely on the Ascend collection of hotels to consistently deliver on excellent customer service and one-of-a-kind amenities that keep them coming back, time and time again."

Eight Ascend properties were ranked No. 1 in their respective markets on Tripadvisor, including:

Bluegreen Vacations Big Bear Village – Big Bear Lake, California
The Bolling Wilson Hotel – Wytheville, Virginia
The Cove Hotel – Long Beach, California
Inn at the Mill – Springdale, Arizona
Liberty Hotel – Cleburne, Texas
Port Inn and Suites Portsmouth – Portsmouth, New Hampshire
Shoreline Inn & Conference Center – Muskegon, Michigan
Unity Hotel and Conference Center – Lee's Summit, Missouri

Ascend hotel guests can participate in the award-winning Choice Privileges loyalty program, rated a top hotel loyalty program by both USA Today's 10Best Readers' Choice Awards and U.S. News & World Report. Choice Privileges membership is free and offers fast rewards and exclusive member rates for those who book directly at www.choicehotels.com.

All Choice-branded hotels are participating in Choice Hotels' Commitment to Clean initiative, which is the company's global, holistic approach to supplying franchisees and their employees with the tools they need to achieve superior levels of cleanliness and address health and safety concerns associated with the COVID-19 pandemic. The initiative enhances existing best practice guidance for deep cleaning, disinfecting, hygiene and social distancing.

Additional properties ranked within the top five in their respective markets on Tripadvisor include:

Bluegreen Parkside Williamsburg – Williamsburg, Virginia
Bluegreen Vacations Grande Villas At World Golf Village – Saint Augustine, Florida
Bluegreen Vacations Innsbruck Aspen – Aspen, Colorado
Bluegreen Vacations Studio Homes at Ellis Square – Savannah, Georgia
Bluegreen Vacations Suites at Hershey – Hershey, Pennsylvania
Bluegreen Vacations The Soundings – Dennis Port, Massachusetts
Bluestem Hotel Torrance-Los Angeles – Torrance, California
Castillo Real – Saint Augustine, Florida
Elizabeth Oceanfront Suites – Newport, Oregon
Emotions All Inclusive Juan Dolio* – Juan Dolio Beach, Dominican Republic
Emotions All Inclusive Puerto Plata* – Playa Dorado, Dominican Republic
Federal Pointe Inn – Gettysburg, Pennsylvania
Glenwood Suites – Glenwood Springs, Colorado
Hotel Florence – Florence, South Carolina
Hotel Napa Valley – Napa, California
Hotel Napoleon – Memphis, Tennessee
Inn Off Capitol Park – Sacramento, California
K Bar S Lodge – Keystone, South Dakota
The Century House – Latham, New York
The Giacomo – Niagara Falls, New York
The Golden Hotel – Golden, Colorado
The Heritage Inn & Suites – Garden City, Kansas
The Inn at Henderson's Wharf – Baltimore, Maryland
The Oaks Hotel & Suites – Paso Robles, California
The Opus Hotel*– Stabroek, Guyana
The Pine Lodge on Whitefish River – Whitefish, Montana
The Volare – San Clemente, California
The Waters – Hot Springs, Arkansas
Villa Montes Hotel – San Bruno, California
Yellowstone Valley Lodge – Livingston, Montana

*Temporarily closed; hotel schedules and availability subject to change

Ascend Hotel Collection^®: Let the Destination Reach You.
The Ascend Hotel Collection global portfolio of independent resort, historic and boutique hotels is part of Choice Hotels, one of the world's largest leading hotel companies. Recognized as the hotel industry's first "soft brand" concept, there are more than 315 Ascend Hotel Collection properties worldwide, including in France, the United Kingdom, Denmark, Finland, Ireland, Norway, Spain, Sweden, Turkey, Australia, Canada, Ecuador, and throughout Mexico, the Caribbean and Central America. Membership with the Ascend Hotel Collection enables distinctive, independent properties to gain a global presence while maintaining their local charm. For more information, visit www.choicehotels.com/ascend.

About Choice Hotels^®Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing over 590,000 rooms, in over 40 countries and territories as of March 31, 2020, the Choice^®family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges^® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.

Forward-Looking Statements
This communication includes "forward-looking statements" about future events, including anticipated hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K and quarterly reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.