Cambria Hotels Launches "Threads Collection" Featuring Destination-Inspired Sock Designs From Local Artists

Rhea-AI Summary

Cambria Hotels, a brand of Choice Hotels International (NYSE: CHH), unveiled the "Threads Collection," featuring destination-inspired socks designed by local artists from New England, South Carolina, and Arizona. This initiative aims to enhance the guest experience and promote local artistry. The first collection is showcased at select Cambria hotel locations, including Portland Downtown Old Port, Columbia Downtown The Vista, and Downtown Phoenix Convention Center. Cambria operates over 60 hotels across the U.S. and plans to add nearly 70 more.

Positive

• Launch of the Threads Collection enhances brand differentiation and guest experience.
• Collaboration with local artists fosters community engagement and strengthens brand identity.
• Currently over 60 hotels operational with nearly 70 more planned, indicating strong growth potential.

Negative

• None.

First edition of Cambria Hotels Threads Collection will transport guests from the New England coast and Soda City to the Arizona desert

ROCKVILLE, Md., Nov. 3, 2022 /PRNewswire/ -- Cambria^® Hotels—an upscale brand franchised by Choice Hotels International, Inc. (NYSE: CHH)—introduces the "Cambria Hotels Threads Collection," a new product offering that further elevates the brand's commitment to creating a "sense of place" in each Cambria hotel. Leveraging the creativity of community artists from across the country, the first edition of the Threads Collection will feature three exclusively designed pairs of socks inspired by the surroundings of Cambria hotels located in New England, South Carolina, and Arizona.

For a limited time, the Cambria Hotels Threads Collection will appear alongside the original artwork at Cambria Hotel Portland Downtown Old Port, Cambria Hotel Columbia Downtown The Vista, and Cambria Hotel Downtown Phoenix Convention Center. Locals and visitors alike will experience these three Cambria hotel destinations through each signature design:

• New England Coast designed by Pam Chevez
• Chevez is a multimedia designer with experience in branding, motion design, and UI/UX design. Her work is influenced by her upbringing in Mexico City and call for adventure, focusing on stories that highlight the Latinx community and communities of color. As an explorer she spends a great deal of time in the outdoors, chasing waves to surf, kayaking in the open ocean, or hiking and camping in remote places. She currently resides in Portland, Maine, where she was commissioned by Cambria Hotels to design artwork for the Cambria Hotel Portland Downtown Old Port, which began welcoming guests in October 2022.
• Soda City designed by Ija Charles
• Charles is a self-taught artist and entrepreneur from Columbia, South Carolina, where she is credited with bringing light and love to the city through her large-scale murals. Her work is specifically commissioned by Cambria Hotels and is prominently featured at the Cambria Hotel Columbia Downtown The Vista, which opened in June 2022.
• Arizona Skies designed by Heather Freitas
• Freitas is a mixed media artist with her own style known as "Freism," which uses recycled media to explore everything from history to human emotion in response to environmental issues. She is based in Phoenix, Arizona, where she installed a five-story mural on the side of the Cambria Hotel Downtown Phoenix Convention Center.

"At Cambria hotels, we strive to uplift the voices and local businesses in the communities where we are located. By offering our guests a sense of place—from on-site offerings like menus featuring native ingredients and locally crafted beers, to special design touches that speak to the history of the destination, to a pair of destination-inspired socks—we're able to provide experiences that transcend the walls of our hotels," says Janis Cannon, senior vice president, upscale brands, Choice Hotels. "With the Threads Collection, we saw an opportunity to collaborate with local artists to curate signature pieces of art, inspired by three distinct markets where Cambria hotels are interwoven in the community. This program builds on Cambria's brand promise to provide meaningful experiences and approachable indulgences with local flair for our guests."

There are currently more than 60 Cambria hotels open across the U.S. in popular cities such as Chicago, Los Angeles, Washington D.C., Nashville, and Phoenix, with nearly 70 hotels in the pipeline.

Travelers looking to get away this fall can take advantage of great deals such as Cambria Hotels and the Ascend Hotel Collection's Double Points promotion for stays Sunday through Thursday. More information can be found at www.choicehotels.com/cambria/promo/fall-2022-bonus-points-deal.

For more photos from the Threads Collection launch, visit here.

Cambria^® Hotels
The Cambria Hotels brand is designed for the modern traveler, offering guests a distinct experience with simple, guilt-free indulgences allowing them to treat themselves while on the road. Properties feature compelling design inspired by the location, spacious and comfortable rooms, flexible meeting space, and local, freshly prepared food and craft beer. Cambria Hotels is rapidly expanding in major U.S. cities, with hotels open in Chicago, Los Angeles, Washington DC, Nashville, and Phoenix. There are currently more than 60 Cambria hotels open and nearly 70 hotels in the pipeline. To learn more, visit www.choicehotels.com/cambria.

About Choice Hotels^®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. Choice recently acquired Radisson Hotels Americas, adding nine brands, more than 600 hotels, and approximately 67,000 rooms in the United States, Latin America, the Caribbean, and Canada to its portfolio. With 22 brands, Choice Hotels has more than 7,500 hotels and nearly 650,000 rooms, in 46 countries and territories as of August 11, 2022. The Choice^® family of hotel brands provides business and leisure travelers with a broad range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. The award-winning Choice Privileges^® loyalty program offers members a faster way to rewards, with personalized benefits starting on day one. For more information, visit  www.choicehotels.com.

© 2022 Choice Hotels International, Inc. All Rights Reserved

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SOURCE Choice Hotels International, Inc.

FAQ

What is the Cambria Hotels Threads Collection?

The Threads Collection is a new product line featuring destination-inspired socks designed by local artists from regions where Cambria hotels are located.

How many hotels does Cambria have?

Cambria Hotels currently operates over 60 locations in the U.S. with plans to expand, adding nearly 70 more hotels.

What inspired the sock designs in the Threads Collection?

The sock designs are inspired by the local culture and surroundings of Cambria hotels in New England, South Carolina, and Arizona.

Who designed the socks for the Threads Collection?

The socks were designed by local artists, including Pam Chevez, Ija Charles, and Heather Freitas, who each represent different regional influences.

When was the Threads Collection launched?

The Threads Collection was launched on November 3, 2022.

What is the stock symbol for Choice Hotels International?

The stock symbol for Choice Hotels International is CHH.