Rumble Moves a Significant Portion of Its Ad Inventory to its own Advertising Center

Rhea-AI Summary

Rumble has shifted a significant portion of its advertising inventory to an alpha version of its own advertising marketplace, moving away from public ad exchanges. The rollout will occur in stages throughout 2022, aiming to serve all platform ads through its system. This marketplace will offer real-time bidding and targeting to create a transparent advertising ecosystem, free from cancel culture influence. CEO Chris Pavlovski highlighted existing advertisers using the system, with plans to expand accessibility to more advertisers by Q2 2022. Rumble also announced a business combination with CF Acquisition Corp. VI (NASDAQ: CFVI).

Positive

• Significant portion of advertising inventory is being transitioned to Rumble's own marketplace.
• The new marketplace offers real-time bidding and targeting.
• Plans to open the marketplace to more advertisers by Q2 2022.
• Development of advertising system aims to create a transparent ecosystem immune to cancel culture.
• Successful execution of business combination with CF Acquisition Corp. VI (NASDAQ: CFVI).

Negative

• None.

TORONTO, Jan. 4, 2022 /PRNewswire/ -- Today, the video platform Rumble announced that a significant portion of its advertising inventory is being deployed through an alpha version of its advertising marketplace instead of public ad exchanges. The company will roll out the marketplace in stages during the course of 2022. Eventually, all ads on Rumble's platform will be served through Rumble's own advertising system. The advertising marketplace will provide a real alternative to the current advertising eco-system by including real-time bidding, extensive targeting, and the ability for publishers to participate and list their websites in the exchange.

"Current exchanges are opaque, they don't let advertisers choose where to advertise, and they are enormously susceptible to cancel culture pressure" says CEO Chris Pavlovski. "We want to build a transparent advertising eco-system for creators, publishers, and advertisers that is immune to cancel culture."

Multiple advertisers are already running ads through the new system, and Rumble anticipates opening the marketplace up to more advertisers by Q2 2022.

Rumble is a high-growth neutral video platform that is creating the rails and independent infrastructure designed to be immune to cancel culture. Rumble's mission is to restore the internet to its roots by making it free and open once again. The company recently announced the execution of a definitive business combination agreement with CF Acquisition Corp. VI (NASDAQ: CFVI). See the announcement here: https://corp.rumble.com

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SOURCE Rumble

FAQ

What is Rumble's advertising marketplace?

Rumble's advertising marketplace is an in-house platform for serving ads that offers real-time bidding, targeting, and transparency, aiming to replace public ad exchanges.

When will Rumble's advertising marketplace be fully operational?

Rumble plans to roll out its advertising marketplace in stages throughout 2022, with all ads expected to be served through this system eventually.

What are the benefits of Rumble's new advertising system?

The new advertising system allows for real-time bidding, extensive targeting, and a transparent ecosystem, providing an alternative to traditional ad exchanges.

What is the significance of Rumble's business combination with CF Acquisition Corp. VI?

The business combination with CF Acquisition Corp. VI (NASDAQ: CFVI) is a strategic move to enhance Rumble's growth and operational capabilities in the market.