Citizens Expands Support of Boston’s Live Entertainment Industry with New Sponsorships of MGM Music Hall at Fenway and CollegeFest Boston

Rhea-AI Summary

Citizens Financial Group (CFG) has announced new sponsorships in Boston's live entertainment industry, becoming the Official Bank of the MGM Music Hall at Fenway and the presenting sponsor of CollegeFest Boston. These partnerships aim to provide unique experiences for Citizens' customers, including exclusive ticket offerings and VIP events. To celebrate, Citizens is hosting a two-week 'Citizens Live on Tour' roadshow from September 16-30, offering fans chances to win free tickets to upcoming shows.

The bank now supports six concert venues, hosting over 800 shows annually and attracting more than 1 million concertgoers. Since launching Citizens Live in 2019, customers have purchased over 50,000 presale tickets to shows at sponsored venues. These initiatives reinforce Citizens' commitment to supporting live music and entertainment in Boston.

Positive

• Expansion into new sponsorships with MGM Music Hall at Fenway and CollegeFest Boston
• Increased customer engagement through exclusive ticket offerings and VIP experiences
• Support of six concert venues, hosting over 800 shows annually
• Attracting more than 1 million concertgoers to sponsored venues
• Over 50,000 presale tickets sold to customers since 2019

Negative

• None.

BOSTON--(BUSINESS WIRE)-- Citizens today announced it has become the Official Bank of the MGM Music Hall at Fenway and the presenting sponsor of CollegeFest Boston held at Citizens House of Blues. These new ventures reinforce Citizens’ commitment to supporting live music and entertainment in Boston and will provide unique experiences for Citizens’ customers, including exclusive ticket offerings, VIP experiences, insider events, and other special perks.

“The addition of MGM Music Hall at Fenway to the Citizens Live portfolio and our support for CollegeFest are a natural extension of our commitment to some of the city’s most beloved performing arts centers,” said Lisa Murray, President, Citizens Massachusetts. “We value the unique opportunity to help strengthen and sustain live music and performances and contribute to Boston’s position as a cultural hub and go-to entertainment destination.”

MGM Music Hall at Fenway, a state-of-the-art venue located next to the iconic Fenway Park, has quickly become a premier destination for live music and entertainment. With Citizens support, MGM Music Hall will continue to host an array of highly anticipated concerts and events, enhancing the cultural landscape of the city.

Through Citizens Live, the bank’s music and entertainment program in partnership with Crossroads Presents, Citizens’ debit and credit card customers have access to special benefits at concerts, including presale and early entry perks at the bank’s six sponsored venues – MGM Music Hall at Fenway, Brighton Music Hall presented by Citizens, Citizens House of Blues, Citizens Opera House, Orpheum Theatre presented by Citizens, and Paradise Rock Club presented by Citizens.

To celebrate the new addition of MGM Music Hall at Fenway to the Citizens Live Portfolio, the bank is hosting “Citizens Live on Tour.” This two-week traveling road show will take place from September 16th - 30th at popular spots around Boston, including the Fenway neighborhood, Seaport, Rose Kennedy Greenway, Wharf District, Dewey Square, and more. At each location, fans will be part of an interactive pop-up experience with opportunities to win free tickets to upcoming shows at the bank’s sponsored venues, plus other fun and engaging activities. For more information and a list of all locations for Citizens Live on Tour, please visit https://www.citizensbank.com/liveontour.

Citizens’ sponsorship of CollegeFest Boston marks an exciting new chapter for the city’s largest back-to-school festival. Held for the first time at Citizens House of Blues, this year’s event on September 22 will offer thousands of students from the Greater Boston area the opportunity to connect with local businesses, network, and enjoy a day of music and entertainment.

“We’re excited to expand our partnership with Citizens as they continue their live music journey at the iconic MGM Music Hall at Fenway,” said Don Law, President of Crossroads Presents and Fenway Music Company. “This incredible venue is the heartbeat of Boston’s live music scene, and our partnership will elevate Citizens’ connection with fans to the next level, bringing them closer to their favorite artists and making every moment at the venue even more unforgettable.”

With the new addition of the MGM Music Hall at Fenway, Citizens now supports six concert venues hosting over 800 shows per year and attracting over 1,000,000 concertgoers. Since launching Citizens Live in 2019, the bank’s customers have purchased over 50,000 presale tickets to shows at its sponsored venues.

For more information on Citizens Live and to view the list of weekly presale tickets, visit https://www.citizensbanklive.com

About Citizens Financial Group, Inc.

Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with $219.9 billion in assets as of June 30, 2024. Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions. Citizens helps its customers reach their potential by listening to them and by understanding their needs in order to offer tailored advice, ideas and solutions. In Consumer Banking, Citizens provides an integrated experience that includes mobile and online banking, a full-service customer contact center and the convenience of approximately 3,300 ATMs and approximately 1,000 branches in 14 states and the District of Columbia. Consumer Banking products and services include a full range of banking, lending, savings, wealth management and small business offerings. In Commercial Banking, Citizens offers a broad complement of financial products and solutions, including lending and leasing, deposit and treasury management services, foreign exchange, interest rate and commodity risk management solutions, as well as loan syndication, corporate finance, merger and acquisition, and debt and equity capital markets capabilities. More information is available at www.citizensbank.com or visit us on Twitter, LinkedIn or Facebook.

About Fenway Music Company:

Fenway Music Company (FMC) is a joint venture between Fenway Sports Management (FSM), Crossroads Presents and Live Nation Entertainment. FMC books, manages and operates Citizens House of Blues Boston, as well as the MGM Music Hall at Fenway on Lansdowne Street.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240912993189/en/

Media:

Felicia Maloney

Felicia.maloney@citizensbank.com

(774) 273-1279



Danika Azzarelli, Live Nation

danikaazzarelli@livenation.com

Source: Citizens Financial Group, Inc.

FAQ

What new sponsorships has Citizens Financial Group (CFG) announced in Boston's entertainment industry?

Citizens Financial Group has become the Official Bank of the MGM Music Hall at Fenway and the presenting sponsor of CollegeFest Boston held at Citizens House of Blues.

When and where is Citizens Financial Group (CFG) hosting its 'Citizens Live on Tour' event?

Citizens is hosting 'Citizens Live on Tour' from September 16-30, 2024, at popular spots around Boston, including the Fenway neighborhood, Seaport, Rose Kennedy Greenway, Wharf District, and Dewey Square.

How many concert venues does Citizens Financial Group (CFG) now support through its sponsorships?

Citizens Financial Group now supports six concert venues, hosting over 800 shows per year and attracting over 1,000,000 concertgoers.

What benefits do Citizens Financial Group (CFG) customers receive through the Citizens Live program?

Citizens' debit and credit card customers have access to special benefits at concerts, including presale and early entry perks at the bank's six sponsored venues.