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Citizens Continues California Expansion with Addition of Two Bay Area Private Banking Offices and SoCal Private Banking Team

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Citizens Financial Group (NYSE: CFG) has announced the next phase of its West Coast expansion strategy, focusing on California. The company has opened two new Private Banking offices in Mill Valley and San Francisco, representing its first West Coast branches. Additionally, Citizens has added a top Private Banking team in Southern California to serve the San Diego and Newport Beach markets, led by Victor Mena as Private Bank Market Executive.

Citizens plans to open additional Private Banking offices in Newport Beach, San Diego, and Silicon Valley by mid-2025. The expansion aims to provide comprehensive banking and wealth management services to high-net-worth individuals, families, businesses, and organizations in the region.

As part of its community engagement efforts, Citizens has launched its Champions in Action grant program in San Francisco, offering a $50,000 grant to a local non-profit focused on improving access to mental health and well-being programming.

Citizens Financial Group (NYSE: CFG) ha annunciato la fase successiva della sua strategia di espansione sulla costa occidentale, concentrandosi sulla California. L'azienda ha aperto due nuovi uffici di Private Banking a Mill Valley e San Francisco, che rappresentano le sue prime filiali sulla costa occidentale. Inoltre, Citizens ha aggiunto un team di Private Banking di alto livello in California del Sud per servire i mercati di San Diego e Newport Beach, guidato da Victor Mena come Market Executive di Private Bank.

Citizens prevede di aprire ulteriori uffici di Private Banking a Newport Beach, San Diego e Silicon Valley entro metà del 2025. L'espansione mira a fornire servizi bancari e di gestione patrimoniale completi a individui, famiglie, aziende e organizzazioni ad alto patrimonio netto nella regione.

Come parte dei suoi sforzi di coinvolgimento nella comunità, Citizens ha lanciato il suo programma di sovvenzione Champions in Action a San Francisco, offrendo una sovvenzione di $50.000 a una non-profit locale focalizzata sul miglioramento dell'accesso alla salute mentale e ai programmi di benessere.

Citizens Financial Group (NYSE: CFG) ha anunciado la siguiente fase de su estrategia de expansión en la costa oeste, enfocándose en California. La compañía ha abierto dos nuevas oficinas de Private Banking en Mill Valley y San Francisco, representando sus primeras sucursales en la costa oeste. Además, Citizens ha agregado un equipo de Private Banking de alto nivel en el sur de California para atender los mercados de San Diego y Newport Beach, liderado por Victor Mena como Market Executive de Private Bank.

Citizens planea abrir oficinas adicionales de Private Banking en Newport Beach, San Diego y Silicon Valley para mediados de 2025. La expansión tiene como objetivo proporcionar servicios completos de banca y gestión de patrimonio a individuos, familias, empresas y organizaciones de alto patrimonio en la región.

Como parte de sus esfuerzos de compromiso comunitario, Citizens ha lanzado su programa de subvenciones Champions in Action en San Francisco, ofreciendo una subvención de $50.000 a una organización sin ánimo de lucro local centrada en mejorar el acceso a la salud mental y programas de bienestar.

Citizens Financial Group (NYSE: CFG)가 서부 해안 확장 전략의 다음 단계를 발표했습니다. 이 전략은 캘리포니아에 집중하고 있습니다. 이 회사는 밀 밸리와 샌프란시스코에 두 개의 새로운 프라이빗 뱅킹 사무소를 열었습니다, 이는 서부 해안의 첫 번째 지점을 나타냅니다. 게다가 Citizens는 남부 캘리포니아에 최고의 프라이빗 뱅킹 팀을 추가했습니다, 이는 샌디에이고와 뉴포트 해변 시장을 지원하기 위한 것으로, 빅터 메나가 프라이빗 뱅크 마켓 임원으로 이끌고 있습니다.

Citizens는 2025년 중반까지 뉴포트 해변, 샌디에이고 및 실리콘 밸리에 추가 프라이빗 뱅킹 사무소를 열 계획입니다. 이 확장은 이 지역의 고액 자산 관리 개인, 가족, 기업 및 조직에 포괄적인 은행 및 자산 관리 서비스를 제공하기 위한 것입니다.

지역 사회 참여 노력의 일환으로 Citizens는 샌프란시스코에서 Champions in Action 보조금 프로그램을 시작했습니다, 정신 건강 및 웰빙 프로그램 접근 개선에 중점을 둔 지역 비영리 단체에 $50,000의 보조금을 제공합니다.

Citizens Financial Group (NYSE: CFG) a annoncé la prochaine phase de sa stratégie d'expansion sur la côte ouest, en se concentrant sur la Californie. L'entreprise a ouvert deux nouveaux bureaux de Private Banking à Mill Valley et San Francisco, représentant ses premières succursales sur la côte ouest. De plus, Citizens a ajouté une équipe de Private Banking de haut niveau dans le sud de la Californie pour servir les marchés de San Diego et Newport Beach, dirigée par Victor Mena en tant que Market Executive de Private Bank.

Citizens prévoit d'ouvrir des bureaux de Private Banking supplémentaires à Newport Beach, San Diego et Silicon Valley d'ici mi-2025. L'expansion vise à fournir des services bancaires complets et de gestion de patrimoine aux particuliers, familles, entreprises et organisations à fort potentiel dans la région.

Dans le cadre de ses efforts d'engagement communautaire, Citizens a lancé son programme de subventions Champions in Action à San Francisco, offrant une subvention de 50 000 $ à une ONG locale axée sur l'amélioration de l'accès à la santé mentale et aux programmes de bien-être.

Citizens Financial Group (NYSE: CFG) hat die nächste Phase seiner Expansionsstrategie an der Westküste angekündigt, die sich auf Kalifornien konzentriert. Das Unternehmen hat zwei neue Private Banking Büros in Mill Valley und San Francisco eröffnet, die seine ersten Filialen an der Westküste darstellen. Darüber hinaus hat Citizens ein erstklassiges Private Banking Team in Südkalifornien hinzugefügt, das die Märkte in San Diego und Newport Beach betreut, unter der Leitung von Victor Mena als Market Executive für Private Banking.

Citizens plant, bis Mitte 2025 weitere Private Banking Büros in Newport Beach, San Diego und im Silicon Valley zu eröffnen. Die Expansion zielt darauf ab, umfassende Banken- und Vermögensverwaltungsdienste für wohlhabende Einzelpersonen, Familien, Unternehmen und Organisationen in der Region anzubieten.

Im Rahmen seiner Bemühungen um das Engagement in der Gemeinschaft hat Citizens sein Champions in Action Förderprogramm in San Francisco gestartet, das einen Zuschuss von 50.000 US-Dollar an eine lokale gemeinnützige Organisation vergibt, die sich auf die Verbesserung des Zugangs zu psychischer Gesundheit und Wohlbefindensprogrammen konzentriert.

Positive
  • Expansion into California market with new Private Banking offices
  • Addition of experienced Private Banking team in Southern California
  • Plans to open more Private Banking offices by mid-2025
  • Launch of Champions in Action grant program in San Francisco
Negative
  • None.

Insights

Citizens Financial Group's expansion in California represents a strategic move to tap into one of the world's largest economies. The opening of two new Private Banking offices in the San Francisco Bay Area and the addition of a Southern California team led by Victor Mena signals a significant push into the high-net-worth market segment.

This expansion aligns with Citizens' broader strategy to grow its Private Banking, Wealth Management and Corporate & Investment Banking services on the West Coast. The bank is positioning itself to capture a larger share of the lucrative California market, which could potentially drive revenue growth and diversify its geographical footprint.

The planned additional offices in Newport Beach, San Diego and Silicon Valley by mid-2025 further underscore Citizens' commitment to this market. This expansion, coupled with the existing Commercial Banking presence and the recent hire of a corporate banker in San Francisco, indicates a comprehensive approach to serving various segments of the California economy.

While the financial impact of this expansion is not immediately quantifiable, it represents a long-term investment in a high-growth market. Investors should monitor future earnings reports for indications of how this strategy contributes to Citizens' overall performance and market share in California.

Citizens' expansion in California is a calculated move to capitalize on the state's robust economy and diverse client base. The focus on Private Banking services for high-net-worth individuals, families, businesses and innovation economy entrepreneurs aligns well with California's wealth concentration and thriving tech sector.

The bank's strategy of offering holistic, high-touch Private Banking and wealth management solutions is tailored to meet the sophisticated needs of the California market. This approach could potentially lead to increased market share and client acquisition in a competitive landscape.

The addition of experienced local bankers, like Victor Mena in Southern California, demonstrates Citizens' commitment to understanding and serving regional needs effectively. This localized expertise could be a key differentiator in attracting and retaining clients.

The launch of the Champions in Action grant program in San Francisco, focusing on mental health and well-being, showcases Citizens' community engagement strategy. This initiative not only supports local non-profits but also helps build brand awareness and goodwill in a new market, which could indirectly support business growth.

Overall, this expansion positions Citizens to compete more effectively in California's banking sector, potentially leading to long-term growth and diversification of its revenue streams.

Expands Legacy of Community Commitment by Launching Partnership Program Awarding $50,000 Grant Focused on Mental Health and Well-Being in San Francisco

PROVIDENCE, R.I.--(BUSINESS WIRE)-- Citizens Financial Group, Inc. (NYSE: CFG) today announced the next phase in its West Coast expansion strategy, adding a top Private Banking team in Southern California and announcing plans to add new Private Bank office locations in the market. This move comes on the heels of previous announcements around Citizens’ California expansion strategy, designed to serve the market in an integrated and complete way that drives growth across Private Banking, Wealth Management, and Corporate & Investment Banking.

Citizens has opened two new Private Banking offices in Mill Valley and Downtown San Francisco, Calif., representing the first West Coast branches in the bank’s growing portfolio. The new Citizens Private Bank offices provide holistic, high-touch Private Banking and wealth management solutions to high-net-worth individuals, families, businesses, innovation economy entrepreneurs, and philanthropic organizations. These locations stand out as centers of excellence within Citizens' portfolio, offering an array of bespoke financial services tailored to the unique needs of clients in the Northern California market. All Citizens customers in the region are welcome to visit the new Private Banking offices for their everyday banking needs.

To further expand its presence, Citizens Private Bank has added a highly experienced Private Banking team in Southern California to serve the San Diego and Newport Beach markets. The new team is led by Victor Mena, Private Bank Market Executive, who brings extensive area expertise, deep regional relationships, and a proven track record of delivering exceptional client service. Mena will report to Susan deTray, Head of Citizens Private Bank, and he and his team of experienced bankers will extend Citizens Private Bank’s growth in California. Citizens Private Bank intends to open additional Private Banking offices throughout California, including Newport Beach, San Diego and Silicon Valley by mid-2025.

“We’re pleased to continue executing against the Citizens Private Bank growth strategy with the opening of our first two Private Banking offices in the San Francisco Bay Area, and the addition of experienced bankers in Southern California,” said Susan deTray, Head of Citizens Private Bank. “We look forward to deepening our presence and delivering a robust suite of comprehensive banking and wealth management services with an emphasis on personal relationships, extraordinary service, and tailored solutions and advice.”

Building on a Foundation of Service
While these mark Citizens’ latest moves in its West Coast expansion, the bank has a strong and growing Commercial Banking presence in California providing investment banking, equity research, and sales and trading services. In addition, Citizens recently hired an experienced corporate banker in San Francisco to build a team of advisors supporting middle market companies across the state.

“California would be the fifth largest economy in the world if it were a country, and its businesses continue to be key drivers of innovation and growth,” said Mark Lehmann, CEO of Citizens JMP and Citizens California President. “Citizens’ bankers have been working closely with California’s top innovators for years as trusted advisors and we are here for the long haul to invest, deepen relationships, and partner with clients to help further expand the California economy and support our local communities.”

Engaging Local Communities
As part of Citizens’ ongoing commitment to create lasting change in local communities, Citizens is proud to introduce its Champions in Action grant program in California – a corporate-wide initiative that celebrates and supports local nonprofits with operating budgets under $5 million that are making a meaningful and measurable impact in the communities they serve across the United States. Citizens recently launched this program in San Francisco to award $50,000 in unrestricted funding, volunteer and promotional support to a local non-profit organization focused on improving access to mental health and well-being programming.

Since the program’s launch 22 years ago, Citizens has awarded more than $11 million in contributions and promotional support to over 380 nonprofits across the bank’s footprint. To learn more, please visit www.citizensbank.com/champions.

About Citizens Financial Group, Inc.
Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with $219.9 billion in assets as of June 30, 2024. Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions. Citizens helps its customers reach their potential by listening to them and by understanding their needs in order to offer tailored advice, ideas and solutions. In Consumer Banking, Citizens provides an integrated experience that includes mobile and online banking, a full-service customer contact center and the convenience of approximately 3,300 ATMs and approximately 1,000 branches in 14 states and the District of Columbia. Consumer Banking products and services include a full range of banking, lending, savings, wealth management and small business offerings. In Commercial Banking, Citizens offers a broad complement of financial products and solutions, including lending and leasing, deposit and treasury management services, foreign exchange, interest rate and commodity risk management solutions, as well as loan syndication, corporate finance, merger and acquisition, and debt and equity capital markets capabilities. More information is available at www.citizensbank.com or visit us on X (formerly Twitter), LinkedIn or Facebook.

Cautionary Statement About Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Any statement that does not describe historical or current facts is a forward-looking statement. These statements often include the words “believes,” “expects,” “anticipates,” “estimates,” “intends,” “plans,” “goals,” “targets,” “initiatives,” “potentially,” “probably,” “projects,” “outlook,” “hopeful,” “guidance” or similar expressions or future or conditional verbs such as “may,” “will,” “should,” “would,” and “could.” Forward-looking statements are based upon the current beliefs and expectations of management, and on information currently available to management. Our statements speak as of the date hereof, and we do not assume any obligation to update these statements or to update the reasons why actual results could differ from those contained in such statements in light of new information or future events. We caution you, therefore, against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. More information about factors that could cause actual results to differ materially from those described in the forward-looking statements can be found under “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2022, as filed with the United States Securities and Exchange Commission.

Media:

Jaclyn Bingold

Jaclyn.bingold@citizensbank.com

917-699-1432

Source: Citizens Financial Group, Inc.

FAQ

Where has Citizens Financial Group (CFG) opened new Private Banking offices in California?

Citizens Financial Group (CFG) has opened new Private Banking offices in Mill Valley and Downtown San Francisco, California.

Who is leading Citizens Financial Group's (CFG) new Private Banking team in Southern California?

Victor Mena is leading Citizens Financial Group's (CFG) new Private Banking team in Southern California as Private Bank Market Executive.

What is the value of the grant offered by Citizens Financial Group (CFG) in its Champions in Action program in San Francisco?

Citizens Financial Group (CFG) is offering a $50,000 grant through its Champions in Action program in San Francisco.

By when does Citizens Financial Group (CFG) plan to open additional Private Banking offices in California?

Citizens Financial Group (CFG) plans to open additional Private Banking offices in Newport Beach, San Diego, and Silicon Valley by mid-2025.

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