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USO and Clear Channel Outdoor Launch New Campaign Supporting Military Service Members and Families During Holidays

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Clear Channel Outdoor Americas (CCOA) and the United Service Organizations (USO) have launched a nationwide digital out-of-home media campaign for November 2024 to support U.S. military service members and their families during the holidays. Digital billboards will be displayed throughout major markets and airports across the country, including during Veterans Day, to raise awareness and encourage civilian support. The campaign highlights that service members and their families face unique challenges while serving the nation. The USO, as the only nonprofit uniquely positioned to reach service members globally, delivers programs and services to strengthen their well-being.

Clear Channel Outdoor Americas (CCOA) e le United Service Organizations (USO) hanno lanciato una campagna nazionale di media digitali out-of-home per novembre 2024, per supportare i membri del servizio militare statunitense e le loro famiglie durante le festività. I cartelloni digitali saranno visibili in tutto il paese, comprese le principali città e gli aeroporti, anche in occasione del Veterans Day, per sensibilizzare l'opinione pubblica e incoraggiare il supporto dei civili. La campagna sottolinea che i membri del servizio e le loro famiglie affrontano sfide uniche mentre servono la nazione. L'USO, come l'unica organizzazione no-profit in grado di raggiungere i membri del servizio a livello globale, offre programmi e servizi per rafforzare il loro benessere.

Clear Channel Outdoor Americas (CCOA) y las United Service Organizations (USO) han lanzado una campaña nacional de medios digitales out-of-home para noviembre de 2024, con el fin de apoyar a los miembros del servicio militar de los EE. UU. y a sus familias durante las fiestas. Se mostrarán vallas digitales en grandes mercados y aeropuertos de todo el país, incluyendo el Día de los Veteranos, para concienciar y alentar el apoyo de la ciudadanía. La campaña destaca que los miembros del servicio y sus familias enfrentan desafíos únicos mientras sirven a la nación. La USO, como la única organización sin fines de lucro que está posicionada para llegar a los miembros del servicio a nivel global, ofrece programas y servicios para fortalecer su bienestar.

Clear Channel Outdoor Americas (CCOA)와 United Service Organizations (USO)는 2024년 11월에 미국 군 복무자와 그 가족을 휴일 동안 지원하기 위한 전국 디지털 옥외 광고 캠페인을 시작했습니다. 디지털 광고판은 주요 시장과 공항 전역에 걸쳐 표시되며, 재향군인의 날을 포함하여 민간인의 지지를 장려하고 인식을 높이는 역할을 합니다. 이 캠페인은 군 복무자와 그 가족이 국가에 복무하는 동안 독특한 도전에 직면하고 있음을 강조합니다. USO는 군 복무자에게 전 세계적으로 도달할 수 있는 유일한 비영리 단체로서, 그들의 복지를 강화하기 위한 프로그램과 서비스를 제공합니다.

Clear Channel Outdoor Americas (CCOA) et les United Service Organizations (USO) ont lancé une campagne nationale de médias numériques extérieurs pour novembre 2024 afin de soutenir les membres des services militaires américains et leurs familles pendant les fêtes. Des panneaux publicitaires numériques seront affichés dans les principaux marchés et aéroports à travers le pays, y compris lors du Veterans Day, pour sensibiliser la population et encourager le soutien des civils. La campagne souligne que les membres des services et leurs familles rencontrent des défis uniques pendant leur service à la nation. L'USO, en tant que seule organisation à but non lucratif capable de toucher les membres des services à l'échelle mondiale, propose des programmes et services pour renforcer leur bien-être.

Clear Channel Outdoor Americas (CCOA) und die United Service Organizations (USO) haben eine landesweite Digitalkampagne im Outdoor-Bereich für November 2024 gestartet, um die Mitglieder des US-Militärs und deren Familien während der Feiertage zu unterstützen. Digitale Plakatwände werden in großen Märkten und Flughäfen im ganzen Land angezeigt, auch am Veterans Day, um das Bewusstsein zu schärfen und die zivile Unterstützung zu fördern. Die Kampagne hebt hervor, dass die Mitglieder des Dienstes und ihre Familien während ihrer Dienstzeit einzigartige Herausforderungen zu bewältigen haben. Die USO ist die einzige gemeinnützige Organisation, die in der Lage ist, Militärangehörige weltweit zu erreichen und bietet Programme und Dienstleistungen an, um ihr Wohlbefinden zu stärken.

Positive
  • Strategic partnership with USO expands CCOA's digital billboard presence in major markets and airports
  • Campaign potentially increases brand visibility and corporate social responsibility profile
Negative
  • None.

Digital billboards nationwide invite Americans to support all service members and their families

ARLINGTON, Va., Nov. 1, 2024 /PRNewswire/ -- Clear Channel Outdoor Americas (CCOA) and the United Service Organizations (USO) are working together again this November on a nationwide digital out-of-home (DOOH) media campaign that encourages public support for U.S. military service members and their families during the holidays. Digital billboards running throughout the month, including Veterans Day, in major markets and airports across the country will raise awareness and encourage civilians to be by their side.

"We're grateful for our ongoing strategic partnership with Clear Channel Outdoor and how they support the people who serve in the military and their families," said Larissa Ryden, USO Vice President of Corporate Alliances. "Even when service members are far from home, they're never alone thanks to the USO and the generosity of our supporters. The public's support enables us to deliver programs and services that strengthen the well-being of service members and their families."

The campaign messaging now seen on digital billboards across the country will serve as a reminder that those serving in our nation's military, and their loved ones, are real people who take on unique challenges from which all Americans benefit. The USO is the only nonprofit organization uniquely positioned to reach service members and their families around the globe with its impactful programming.

"As we enter the holiday season, it's important to remember the sacrifices service members make while they are far from their loved ones," said Scott Wells, CEO, Clear Channel Outdoor Holdings, Inc. "We are proud to join the USO in standing by those who serve and to use our nationwide out-of-home platform to inspire millions of Americans to show their support for military members, especially during the holidays." 

To learn more about how you can support service members and the USO, visit USO.org.

About the USO
The USO is the leading nonprofit dedicated to the well-being of all people serving in the U.S. military and their families. Since 1941, the USO has been by the side of service members throughout their military service. Impactful support is provided through our 250+ locations around the world, a robust care package delivery program, global entertainment, military spouse and youth programming, and much more, all made possible by dedicated donors, corporate partners, volunteers and staff. To learn more and support our critical mission around the globe, please visit USO.org or follow us on Facebook, X, Instagram and LinkedIn.

About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/uso-and-clear-channel-outdoor-launch-new-campaign-supporting-military-service-members-and-families-during-holidays-302293566.html

SOURCE Clear Channel Outdoor

FAQ

What is Clear Channel Outdoor's (CCO) new military support campaign for 2024?

Clear Channel Outdoor launched a nationwide digital out-of-home media campaign with the USO in November 2024, displaying digital billboards across major markets and airports to support military service members and their families during the holidays.

Where will Clear Channel Outdoor (CCO) display its USO campaign billboards in 2024?

The digital billboards will be displayed throughout major markets and airports across the United States during November 2024, including Veterans Day.

What is the purpose of Clear Channel Outdoor's (CCO) partnership with USO?

The partnership aims to raise awareness and encourage public support for U.S. military service members and their families during the holidays through nationwide digital billboard campaigns.

Clear Channel Outdoor Holdings, Inc.

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