Clear Channel Outdoor Now Offers Brands the Opportunity to Capture High-Demand Business Consumers Across the Most Important Arteries in Downtown Chicago

Rhea-AI Summary

Clear Channel Outdoor (NYSE: CCO) has announced a strategic partnership introducing large-scale moving out-of-home advertising displays in downtown Chicago via PRU's electric bus fleet. The initiative features a four-bus fleet equipped with state-of-the-art technology, including Wi-Fi, operating along Michigan Avenue and key business districts during peak hours.

The advertising displays target high-value business consumers across prominent locations including Millennium Park, Grant Park, and The Art Institute of Chicago. The service area, Chicago's third-largest DMA, hosts 15 Fortune 500 companies and boasts a significant demographic reach with 23,793 residential population and 284,083 daytime working population according to 2023 Census Estimates.

The partnership offers brands exclusive takeover campaigns on BYD's K9MD all-electric buses, providing unique advertising opportunities in areas with consumer reach options. CCO maintains its position as the exclusive media provider for O'Hare International and Midway airports, as well as Chicago's largest commuter hub at 500 W. Madison Transit Center.

Positive

• Expansion into high-traffic downtown Chicago business district with 284,083 daytime workers
• Exclusive advertising rights in premium locations with competition
• Strategic presence in third-largest DMA market with access to 15 Fortune 500 companies
• Integration of modern technology with Wi-Fi-enabled electric bus fleet

Negative

• initial fleet size of only four buses
• Restricted to specific downtown routes and time periods

Large-Scale Moving Out-of-Home Ad Displays via PRU's Electric Bus Fleet Across Michigan Avenue, Millennium Park, Grant Park and Lake Michigan Allow Brands to Reach Highly Sought-After Consumers Throughout the Day 

CHICAGO, April 10, 2025 /PRNewswire/ -- Clear Channel Outdoor (NYSE: CCO) today announced a new partnership that offers brands the rare opportunity to capture the high-demand business consumer on the most important arteries in downtown Chicago. The PRU electric bus fleet reflects large-scale moving out-of-home (OOH) advertising displays on the busiest traveled streets in Chicago. The four-bus fleet travels along the iconic Michigan Ave and throughout the key business districts during peak drive times including midday. The innovative OOH displays are also visible across popular landmarks in The Loop, such as Grant Park, Millennium Park and The Art Institute of Chicago, helping advertisers reach both tourists and local residents simultaneously with their ad campaigns.

Chicago is the third-largest DMA in the U.S. and home to 15 ranked companies on the 2024 Fortune 500 list. National and local brands can activate exclusive takeover campaigns on the fleet's brand new K9MD all-electric buses from BYD which are equipped with state-of-the-art ride technology, including Wi-Fi. These buses reach audiences in a highly valuable part of downtown Chicago where there are limited opportunities to reach their targeted consumers. According to the 2023 Census Estimates, the residential population of this area is 23,793, and the daytime (working) population is 284,083, making this a compelling opportunity for advertisers to reach commuters every day.

"This new partnership gives our advertisers additional exposure and the largest OOH display on the legendary Michigan Avenue downtown and through the downtown business district. No one else can provide this option during the workweek like we can," said Barry Butler, vice president of sales, Clear Channel Outdoor-Chicago.

"These large-scale moving advertisements will be seen throughout downtown by both tourists and locals visiting Michigan Avenue, Millennium Park, Grant Park and Lake Michigan, as well as the tens of thousands of workers going to and from all of the major downtown train stations, elevated trains and parking garages as they move to and from their offices or go out for lunch, meetings and other errands around the loop," said Erin Wolff, senior vice president, real estate and public affairs, Clear Channel Outdoor-Midwest.

CCO is the only media company providing displays across Chicago where people walk, ride, drive and fly. Additionally, as the exclusive media provider for both O'Hare International and Midway airports, and Chicago's largest commuter portal, the 500 W. Madison Transit Center, brands working with CCO have access to dense coverage in Cook County, and across the entire tri-state area. CCO's vast and diverse array of displays reaches more of the market than any other OOH provider and is also more equipped to reach the markets' numerous visitors.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.

 

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SOURCE Clear Channel Outdoor

FAQ

What is Clear Channel Outdoor's new advertising initiative in Chicago?

CCO launched moving OOH advertising displays on PRU's electric bus fleet across downtown Chicago, targeting business consumers along Michigan Avenue and key business districts.

How many buses are in CCO's new Chicago advertising fleet?

The advertising fleet consists of four BYD K9MD all-electric buses equipped with Wi-Fi and state-of-the-art ride technology.

What is the potential reach of CCO's new Chicago bus advertising program?

The program reaches a daytime working population of 284,083 and residential population of 23,793 in downtown Chicago, according to 2023 Census Estimates.

Which key Chicago locations does CCO's new bus advertising cover?

The buses travel along Michigan Avenue and cover major landmarks including Millennium Park, Grant Park, The Art Institute of Chicago, and Lake Michigan.

What other advertising assets does CCO operate in Chicago?

CCO is the exclusive media provider for O'Hare International Airport, Midway Airport, and Chicago's largest commuter hub at 500 W. Madison Transit Center.