Clear Channel Outdoor Extends Benchmark-Setting 35-Year Partnership with Huntsville-Madison County Airport Authority and Plans New High-Tech Media to Further Ignite Huntsville International Airport's (HSV) Advertising Program
Clear Channel Outdoor Holdings (NYSE: CCO) has secured a 10-year partnership extension with Huntsville-Madison County Airport Authority through a competitive RFP process, continuing their 35-year relationship that began in 1989. The agreement involves implementing new high-tech media at Huntsville International Airport (HSV), which serves 1.5 million annual passengers.
The upgrade coincides with HSV's multi-million-dollar terminal renovation project, 'HSV Refresh.' Clear Channel's new advertising network will include two large LED video walls with regional themed murals, an improved gate hold digital network, three four-sided digital columns in the arrivals departure area, new print assets, and reduced static displays. HSV, recently named the #1 Best Small Airport in the 2024 Newsweek Readers' Choice Awards, offers nonstop service to 14 destinations and serves as North Alabama's largest commercial airport.
Clear Channel Outdoor Holdings (NYSE: CCO) ha ottenuto un'estensione di partnership di 10 anni con l'Autorità Aeroportuale di Huntsville-Madison County attraverso un processo di gara competitivo, proseguendo la loro relazione di 35 anni iniziata nel 1989. L'accordo prevede l'implementazione di nuovi media ad alta tecnologia presso l'Aeroporto Internazionale di Huntsville (HSV), che serve 1,5 milioni di passeggeri all'anno.
L'aggiornamento coincide con il progetto di ristrutturazione multimilionaria del terminal di HSV, 'HSV Refresh.' La nuova rete pubblicitaria di Clear Channel includerà due grandi pareti video a LED con murales a tema regionale, una rete digitale per l'area di attesa migliorata, tre colonne digitali a quattro lati nell'area di arrivo e partenza, nuovi asset di stampa e una riduzione delle esposizioni statiche. HSV, recentemente eletto il Miglior Aeroporto Piccolo #1 agli Awards Newsweek Readers' Choice 2024, offre servizi diretti a 14 destinazioni ed è il più grande aeroporto commerciale del Nord Alabama.
Clear Channel Outdoor Holdings (NYSE: CCO) ha asegurado una extensión de asociación de 10 años con la Autoridad del Aeropuerto de Huntsville-Madison County a través de un proceso competitivo de RFP, continuando su relación de 35 años que comenzó en 1989. El acuerdo implica la implementación de nuevos medios de alta tecnología en el Aeropuerto Internacional de Huntsville (HSV), que atiende a 1.5 millones de pasajeros anuales.
La mejora coincide con el proyecto de renovación del terminal 'HSV Refresh', que cuesta millones de dólares. La nueva red publicitaria de Clear Channel incluirá dos grandes pantallas de video LED con murales temáticos regionales, una red digital mejorada para la sala de espera, tres columnas digitales de cuatro lados en el área de llegadas y salidas, nuevos activos impresos y displays estáticos reducidos. HSV, recientemente nombrado el Mejor Pequeño Aeropuerto #1 en los Premios Newsweek Readers' Choice 2024, ofrece servicio directo a 14 destinos y es el aeropuerto comercial más grande del Norte de Alabama.
클리어 채널 아울도어 홀딩스 (NYSE: CCO)는 경쟁적인 RFP 절차를 통해 헌츠빌-매디슨 카운티 공항 당국과 10년 파트너십 연장을 확보하였으며, 이는 1989년에 시작된 35년의 관계를 계속 이어가고 있습니다. 이 계약은 헌츠빌 국제공항 (HSV)에서 연간 150만 명의 승객을 수용하는 새로운 첨단 미디어를 도입하는 것을 포함합니다.
업그레이드는 HSV의 수백만 달러 규모의 터미널 리노베이션 프로젝트인 'HSV Refresh'와 일치합니다. 클리어 채널의 새로운 광고 네트워크에는 지역 주제의 벽화가 있는 두 개의 대형 LED 비디오 월, 개선된 디지털 게이트 홀드 네트워크, 도착 및 출발 구역에 있는 네 개의 면을 가진 세 개의 디지털 기둥, 새로운 인쇄 자산, 그리고 감소된 정적 표시가 포함됩니다. 최근 2024 뉴스위크 독자 선정 '최고의 소형 공항 #1'으로 선정된 HSV는 14개의 목적지로 직항 서비스를 제공하며, 노스 알라바마에서 가장 큰 상업 공항입니다.
Clear Channel Outdoor Holdings (NYSE: CCO) a obtenu une extension de partenariat de 10 ans avec l'Autorité de l'aéroport de Huntsville-Madison County à travers un processus d'appel d'offres compétitif, poursuivant ainsi leur relation de 35 ans qui a débuté en 1989. L'accord implique la mise en place de nouveaux médias haute technologie à l'aéroport international de Huntsville (HSV), qui accueille 1,5 million de passagers par an.
Cette mise à niveau coïncide avec le projet de rénovation multimillionnaire du terminal de HSV, 'HSV Refresh.' Le nouveau réseau publicitaire de Clear Channel comprendra deux grands murs vidéo LED avec des fresques thématiques régionales, un réseau digital amélioré pour la salle d'attente, trois colonnes digitales à quatre faces dans la zone des arrivées et des départs, de nouveaux supports imprimés et une réduction des affichages statiques. HSV, récemment nommé meilleur petit aéroport #1 aux Awards Newsweek Readers' Choice 2024, propose des vols directs vers 14 destinations et est le plus grand aéroport commercial du nord de l'Alabama.
Clear Channel Outdoor Holdings (NYSE: CCO) hat eine 10-jährige Partnerschaftserweiterung mit der Huntsville-Madison County Airport Authority durch ein wettbewerbliches RFP-Verfahren gesichert und damit ihre 35-jährige Beziehung fortgesetzt, die 1989 begann. Die Vereinbarung beinhaltet die Implementierung neuer hochmoderner Medien am Huntsville International Airport (HSV), der jährlich 1,5 Millionen Passagiere bedient.
Das Upgrade fällt mit dem multimillionenschweren Terminalrenovierungsprojekt 'HSV Refresh' zusammen. Das neue Werbenetzwerk von Clear Channel wird zwei große LED-Videowände mit regionalen thematischen Wandmalereien, ein verbessertes digitales Gate-Hold-Netzwerk, drei digitale Säulen mit vier Seiten im Ankunfts- und Abflugbereich, neue Druckmaterialien und reduzierte statische Displays umfassen. HSV, das kürzlich zum besten kleinen Flughafen #1 bei den 2024 Newsweek Readers' Choice Awards ernannt wurde, bietet Nonstop-Flüge zu 14 Zielen und ist der größte Verkehrsflughafen im Norden von Alabama.
- Secured 10-year partnership extension with Huntsville International Airport
- Investment in new high-tech media infrastructure aligns with airport's renovation
- Exposure to 1.5 million annual passengers
- Reduction in static displays for more dynamic advertising opportunities
- None.
Insights
This airport advertising concession deal, while extending a long-standing partnership, represents minimal material impact on Clear Channel Outdoor's financial outlook. The Huntsville International Airport's 1.5 million annual passengers represent a relatively small portion of CCO's overall airport advertising network. The investment in new digital media infrastructure, including LED walls and digital columns, aligns with industry-wide modernization trends but is unlikely to significantly move the needle on revenue.
The strategic value lies in maintaining presence in a growing tech hub - Huntsville's "Rocket City" status and expanding aerospace sector could attract premium advertisers. However, compared to CCO's larger airport contracts in major metropolitan areas, this represents a small portion of the company's
Clear Channel's Innovative Sales Approach, Ad Network Will Bring All-New Customized and Impactful Brand Experiences to HSV's 1.5 Million Annual Passengers
"This renewal of our relationship with visual advertising partner Clear Channel could not come at a better time as Huntsville International has embarked on HSV Refresh, a multi-million-dollar renovation of our terminal and facilities," said Butch Roberts,
The new innovative advertising network is set to reach
Clear Channel Outdoor's investment in the new media program will include:
- Two impressive large LED video walls accented by custom impactful regionally themed murals highlighting the richness and depth of "Rocket City;"
- A new and improved gate hold digital network, which will be integrated into the renovated gate hold HSV intends for completion over the next year and will significantly expand exposure and enhance the modernization work HSV is doing;
- Three dynamic new four-sided digital columns that will impact the arrivals departure area;
- New key print assets; and
- A reduction in static displays which will open sight lines throughout the terminal for brands to activate even more alluring ad campaigns throughout the airport.
"We truly value and are proud of our 35-year partnership with
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.
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SOURCE Clear Channel Outdoor
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