Clear Channel Outdoor Continues Advertising & Sponsorship Program Evolution at Detroit Metropolitan Wayne County Airport (DTW) Through New 10-Year Partnership
Clear Channel Outdoor (NYSE: CCO) has secured a 10-year contract to continue its advertising and sponsorship program at Detroit Metropolitan Wayne County Airport (DTW). This partnership, ongoing since 2003, was extended through a competitive RFP process. The new contract includes local subcontractors Chandler Campbell & Daschle, Bayview Electric, and McConnell Communications. Clear Channel will integrate upgraded digital display technology to enhance brand exposure to over 31 million annual travelers. The program will feature high-impact printed and digital displays, unique sponsorships, and experiential activations, including premier exposure by the McNamara Terminal's iconic water feature. Current DTW advertisers include Michigan Medicine and Michigan State University. The new network aims to connect brands with a geographically diverse and upscale audience, particularly frequent flyers who hold influential roles. Morten Gotterup, president of Clear Channel Outdoor's Airports Division, expressed excitement for the continued partnership.
Clear Channel Outdoor (NYSE: CCO) ha ottenuto un contratto di 10 anni per continuare il suo programma di pubblicità e sponsorizzazione presso il Aeroporto Metropolitano di Detroit Wayne County (DTW). Questa collaborazione, attiva dal 2003, è stata estesa tramite un processo di RFP competitivo. Il nuovo contratto include subappaltatori locali come Chandler Campbell & Daschle, Bayview Electric e McConnell Communications. Clear Channel integrerà una tecnologia di display digitale avanzata per migliorare l'esposizione del marchio a oltre 31 milioni di viaggiatori annuali. Il programma prevede display stampati e digitali ad alto impatto, sponsorizzazioni uniche e attivazioni esperienziali, inclusa un'esposizione privilegiata nella caratteristica fontana iconica del Terminal McNamara. I pubblicitari attuali del DTW includono Michigan Medicine e Michigan State University. Il nuovo network ha l'obiettivo di connettere i marchi con un pubblico diversificato geograficamente e di alta classe, in particolare con i passeggeri abituali che ricoprono ruoli influenti. Morten Gotterup, presidente della Divisione Aeroporti di Clear Channel Outdoor, ha espresso entusiasmo per la continuazione della partnership.
Clear Channel Outdoor (NYSE: CCO) ha conseguido un contrato de 10 años para continuar su programa de publicidad y patrocinio en el Aeropuerto Metropolitano del Condado de Wayne en Detroit (DTW). Esta asociación, que ha estado en marcha desde 2003, se amplió a través de un proceso competitivo de RFP. El nuevo contrato incluye subcontratistas locales como Chandler Campbell & Daschle, Bayview Electric y McConnell Communications. Clear Channel integrará una tecnología de pantalla digital mejorada para aumentar la exposición de la marca a más de 31 millones de viajeros anuales. El programa contará con displays impresos y digitales de alto impacto, patrocinios únicos y activaciones experienciales, incluida la exposición destacada en la característica fuente icónica del Terminal McNamara. Los actuales anunciantes de DTW incluyen Michigan Medicine y la Universidad Estatal de Michigan. La nueva red tiene como objetivo conectar marcas con una audiencia geográficamente diversa y de alto nivel, especialmente pasajeros frecuentes que ocupan roles influyentes. Morten Gotterup, presidente de la División de Aeropuertos de Clear Channel Outdoor, expresó su entusiasmo por la continuación de la asociación.
클리어 채널 아울도어 (NYSE: CCO)는 10년 계약을 체결해 디트로이트 메트로폴리탄 웨인 카운티 공항(DTW)에서 광고 및 후원 프로그램을 계속할 수 있게 되었습니다. 이 파트너십은 2003년부터 진행되어 왔으며, 경쟁적인 RFP 프로세스를 통해 연장되었습니다. 새로운 계약에는 지역 하도급 업체인 Chandler Campbell & Daschle, Bayview Electric 및 McConnell Communications가 포함됩니다. 클리어 채널은 업그레이드된 디지털 디스플레이 기술을 통합하여 매년 3100만 여행자에게 브랜드 노출을 향상시킬 것입니다. 이 프로그램은 고-impact 인쇄 및 디지털 디스플레이, 독특한 후원, 그리고 매캔 마라 터미널의 상징적인 수경시설을 통한 프리미엄 노출을 포함한 경험적 활성화를 특징으로 할 것입니다. 현재 DTW의 광고주에는 미시간 의학과 미시간 주립 대학교가 포함됩니다. 새로운 네트워크는 지리적으로 다양하고 고급스러운 청중, 특히 영향력 있는 역할을 가진 단골 승객들과 브랜드를 연결하는 것을 목표로 합니다. 클리어 채널 아울도어 공항 부문의 사장인 모르텐 고터럽은 지속적인 파트너십에 대한 기대감을 표명했습니다.
Clear Channel Outdoor (NYSE: CCO) a conclu un contrat de 10 ans pour poursuivre son programme de publicité et de parrainage à l'Aéroport Métropolitain de Detroit dans le comté de Wayne (DTW). Ce partenariat, en cours depuis 2003, a été prolongé par un processus RFP compétitif. Le nouveau contrat inclut les sous-traitants locaux Chandler Campbell & Daschle, Bayview Electric et McConnell Communications. Clear Channel intégrera une technologie d'affichage numérique améliorée pour accroître l'exposition de la marque à plus de 31 millions de voyageurs annuels. Le programme présentera des affichages imprimés et numériques à fort impact, des parrainages uniques et des activations expérientielles, y compris une exposition privilégiée via la fontaine emblématique du terminal McNamara. Les annonceurs actuels de DTW incluent Michigan Medicine et l'Université d'État du Michigan. Le nouveau réseau vise à connecter les marques avec un public géographiquement diversifié et haut de gamme, en particulier des voyageurs fréquents occupant des rôles influents. Morten Gotterup, président de la Division des Aéroports de Clear Channel Outdoor, a exprimé son enthousiasme pour la poursuite du partenariat.
Clear Channel Outdoor (NYSE: CCO) hat einen 10-Jahresvertrag gesichert, um sein Werbe- und Sponsoringprogramm am Detroit Metropolitan Wayne County Airport (DTW) fortzusetzen. Diese Partnerschaft, die seit 2003 besteht, wurde durch einen wettbewerbsintensiven RFP-Prozess verlängert. Der neue Vertrag umfasst lokale Subunternehmer wie Chandler Campbell & Daschle, Bayview Electric und McConnell Communications. Clear Channel wird aktualisierte digitale Display-Technologie integrieren, um die Markenpräsenz für über 31 Millionen jährliche Reisende zu verbessern. Das Programm wird hochwirksame gedruckte und digitale Displays, einzigartige Sponsorenverträge und erlebnisorientierte Aktivierungen umfassen, darunter die erstklassige Präsenz an dem ikonischen Wassermerkmal des McNamara-Terminals. Zu den aktuellen DTW-Werbetreibenden gehören Michigan Medicine und die Michigan State University. Das neue Netzwerk zielt darauf ab, Marken mit einem geographisch vielfältigen und gehobenen Publikum zu verbinden, insbesondere häufigen Fliegern, die einflussreiche Rollen innehaben. Morten Gotterup, Präsident der Airports Division von Clear Channel Outdoor, äußerte seine Begeisterung über die Fortsetzung der Partnerschaft.
- Clear Channel Outdoor secures a 10-year contract extension at DTW.
- Integration of upgraded digital display technology.
- Exposure to over 31 million annual travelers.
- High-impact printed and digital displays to enhance brand visibility.
- None.
Insights
The 10-year contract renewal with Detroit Metropolitan Wayne County Airport represents a significant strategic win for Clear Channel Outdoor. With access to over 31 million annual passengers, this partnership secures a valuable revenue stream in a major transportation hub. The contract's importance is magnified by Detroit's status as the automotive industry capital, offering prime advertising opportunities to high-value corporate clients.
The integration of new digital display technology and expanded advertising networks suggests potential for revenue growth through premium pricing and increased advertiser demand. The airport's affluent traveler demographic, particularly business decision-makers, makes this a premium advertising venue that should command strong rates. However, the capital investment required for digital infrastructure upgrades may impact near-term margins.
This contract renewal strengthens Clear Channel Outdoor's position in the lucrative airport advertising sector. The Detroit market is particularly valuable due to its concentration of automotive industry executives and business travelers who are key decision-makers. The audience quality metrics suggest strong potential for premium advertising rates.
The evolution to more sophisticated digital networks aligns with broader industry trends toward dynamic, targeted advertising capabilities. The inclusion of experiential activations and sponsorship opportunities, such as the McNamara Terminal water feature placement, provides additional premium inventory options. Having existing major clients like Michigan Medicine and Michigan State University demonstrates the venue's appeal to institutional advertisers.
Detroit Metropolitan Wayne County Airport, Clear Channel Outdoor Will Integrate The Latest in Digital Tech to Offer Brands Greater Exposure to Over 31 Million Annual Travelers at the Gateway to
Clear Channel Outdoor's new comprehensive media program will incorporate upgraded digital display technology and offer brands even more attractive advertising opportunities to connect with a geographically diverse and upscale audience of more than 31 million annual passengers. Advertisers will have the prime opportunity to reach a highly coveted audience, as DTW frequent flyers over-index in holding roles as consequential decision-makers. Current DTW advertisers include Michigan Medicine and Michigan State University. Additionally, some of the biggest names in the automotive industry are headquartered in the
The new advertising network will maximize brand exposure across three distinct digital networks to meet the evolving marketing needs and goals of advertisers. The program will include new high-impact printed and digital displays, along with unique sponsorship and experiential activations, including an exclusive opportunity for premier exposure by the iconic water feature in the McNamara Terminal.
"We are excited to call the Wayne County Airport Authority our partner for another 10 years," said Morten Gotterup, president, Clear Channel Outdoor, Airports Division. "As Detroit Metropolitan Wayne County Airport continues to draw in a highly valuable passenger base, the advanced media products and solutions we will integrate into the space will bring brands closer to their desired audiences than before and continue to revolutionize the airport experience for millions of travelers."
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.
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SOURCE Clear Channel Outdoor
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