Clear Channel Outdoor, Big Brothers Big Sisters of America Activate National Mentoring Month Campaign Featuring Prominent Women Leaders
Clear Channel Outdoor (NYSE: CCO) and Big Brothers Big Sisters of America have launched a national digital out-of-home media campaign for National Mentoring Month. The January campaign features BBBSA's newest cohort of women 'Game Changers,' influential leaders across various sectors working to create opportunities for youth, particularly girls and young women.
The initiative responds to concerning CDC data showing 3 in 5 teen girls face significant mental health challenges, and the 2023 ROX Survey indicating declining confidence levels among adolescent girls compared to boys. The campaign showcases fifteen prominent women leaders, including executives from Goldman Sachs, NFL, NASDAQ, and other major organizations.
This follows the 2023 inaugural 'Game Changers' group, which focused on encouraging Black men to become mentors. The campaign leverages CCO's digital billboard network to promote mentorship and drive volunteer engagement, building on the partnership's mission to create positive community impact through mentorship programs.
Clear Channel Outdoor (NYSE: CCO) e Big Brothers Big Sisters of America hanno lanciato una campagna nazionale di media digitali out-of-home per il Mese del Mentoring. La campagna di gennaio presenta il nuovo gruppo di donne 'Game Changers' di BBBSA, leader influenti in vari settori che lavorano per creare opportunità per i giovani, in particolare per le ragazze e le giovani donne.
L'iniziativa risponde a dati preoccupanti dei CDC che mostrano come 3 ragazze adolescenti su 5 affrontino significative sfide di salute mentale, e al Sondaggio ROX 2023 che indica un calo dei livelli di fiducia tra le ragazze adolescenti rispetto ai ragazzi. La campagna mette in mostra quindici donne leader di spicco, tra cui dirigenti di Goldman Sachs, NFL, NASDAQ e altre grandi organizzazioni.
Questo segue il gruppo inaugurale 'Game Changers' del 2023, che si è concentrato sull'incoraggiare gli uomini neri a diventare mentori. La campagna sfrutta la rete di cartelloni digitali di CCO per promuovere il mentoring e aumentare il coinvolgimento dei volontari, costruendo sulla missione della partnership di creare un impatto positivo nella comunità attraverso programmi di mentoring.
Clear Channel Outdoor (NYSE: CCO) y Big Brothers Big Sisters of America han lanzado una campaña nacional de medios digitales fuera del hogar para el Mes Nacional del Mentoring. La campaña de enero presenta el nuevo grupo de mujeres 'Game Changers' de BBBSA, líderes influyentes en varios sectores que trabajan para crear oportunidades para los jóvenes, especialmente para las chicas y mujeres jóvenes.
La iniciativa responde a preocupantes datos de los CDC que muestran que 3 de cada 5 adolescentes enfrenta desafíos significativos en su salud mental, y la Encuesta ROX 2023 indica una disminución de los niveles de confianza entre las chicas adolescentes en comparación con los chicos. La campaña muestra a quince líderes femeninas destacadas, incluidas ejecutivas de Goldman Sachs, NFL, NASDAQ y otras grandes organizaciones.
Esto sigue al grupo inaugural 'Game Changers' de 2023, que se centró en alentar a los hombres negros a convertirse en mentores. La campaña aprovecha la red de vallas publicitarias digitales de CCO para promover el mentoring y fomentar la participación voluntaria, basándose en la misión de la asociación de crear un impacto comunitario positivo a través de programas de mentoring.
Clear Channel Outdoor (NYSE: CCO)와 Big Brothers Big Sisters of America는 전국적인 디지털 옥외 미디어 캠페인을 시작했습니다. 이 캠페인은 1월에 진행되며, BBBSA의 신규 여성 '게임 체인저' 그룹을 소개하고 있으며, 이는 청소년, 특히 소녀와 젊은 여성들을 위한 기회를 창출하기 위해 노력하는 다양한 분야의 영향력 있는 리더들입니다.
이 이니셔티브는 5명 중 3명의 십대 소녀들이 상당한 정신 건강 문제를 안고 있다는 CDC의 우려스러운 데이터와 2023 ROX 설문조사에서 소녀들 사이에서 신뢰 수준이 남자들에 비해 감소하고 있다는 것을 반영합니다. 이 캠페인은 Goldman Sachs, NFL, NASDAQ 등 주요 조직의 여성 리더 15명을 조명합니다.
이는 2023년 첫 번째 '게임 체인저' 그룹에 이어지는 것으로, 흑인 남성이 멘토가 되도록 권장하는 데 중점을 두었습니다. 이 캠페인은 CCO의 디지털 광고판 네트워크를 활용하여 멘토십을 홍보하고 자원 봉사 참여를 증진하며, 멘토링 프로그램을 통해 지역 사회에 긍정적인 영향을 미치려는 파트너십의 사명을 기반으로 합니다.
Clear Channel Outdoor (NYSE: CCO) et Big Brothers Big Sisters of America ont lancé une campagne nationale de médias numériques en extérieur pour le Mois National du Mentorat. La campagne de janvier met en avant le nouveau groupe de femmes 'Game Changers' de BBBSA, des leaders influents de divers secteurs travaillant à créer des opportunités pour les jeunes, en particulier pour les filles et les jeunes femmes.
L'initiative répond à des données préoccupantes des CDC indiquant que 3 adolescentes sur 5 font face à des défis significatifs en matière de santé mentale, et à l'enquête ROX 2023 qui indique une baisse des niveaux de confiance chez les adolescentes par rapport aux garçons. La campagne met en lumière quinze femmes leaders éminentes, y compris des dirigeantes de Goldman Sachs, NFL, NASDAQ et d'autres grandes organisations.
Ceci fait suite au groupe inaugural 'Game Changers' de 2023, qui s'est concentré sur l'encouragement des hommes noirs à devenir des mentors. La campagne s'appuie sur le réseau de panneaux d'affichage numériques de CCO pour promouvoir le mentorat et inciter à l'engagement bénévole, en s'appuyant sur la mission du partenariat visant à créer un impact positif dans la communauté grâce à des programmes de mentorat.
Clear Channel Outdoor (NYSE: CCO) und Big Brothers Big Sisters of America haben eine nationale digitale Out-of-Home-Medienkampagne zum Nationalen Mentoring-Monat gestartet. Die Kampagne im Januar stellt die neueste Gruppe von Frauen 'Game Changers' von BBBSA vor, einflussreiche Führungskräfte aus verschiedenen Sektoren, die daran arbeiten, Chancen für Jugendliche, insbesondere für Mädchen und junge Frauen, zu schaffen.
Die Initiative reagiert auf besorgniserregende CDC-Daten, die zeigen, dass 3 von 5 Teenager-Mädchen mit erheblichen psychischen Herausforderungen konfrontiert sind, und die 2023 ROX-Umfrage, die einen Rückgang des Selbstbewusstseins bei jugendlichen Mädchen im Vergleich zu Jungen anzeigt. Die Kampagne präsentiert fünfzehn prominente weibliche Führungspersönlichkeiten, darunter Führungskräfte von Goldman Sachs, NFL, NASDAQ und anderen großen Unternehmen.
Dies folgt der ersten Gruppe von 'Game Changers' im Jahr 2023, die sich darauf konzentrierte, schwarze Männer zu ermutigen, Mentoren zu werden. Die Kampagne nutzt das digitale Billboard-Netzwerk von CCO, um Mentoring zu fördern und das Engagement von Freiwilligen zu steigern, und baut auf der Mission der Partnerschaft auf, durch Mentoring-Programme positive Auswirkungen auf die Gemeinschaft zu erzielen.
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National Volunteer Outreach Campaign Features Big Brothers Big Sisters of America's Newest Cohort of 'Game Changers,' a Powerful Collective of Women Leaders Creating Access and Opportunity for Youth through Mentorship
For the month of January, the digital billboard campaign will feature leaders from BBBSA's newest cohort of women 'Game Changers,' a powerful collective of influential changemakers in sports, business, entertainment and beyond, united to create access and opportunity for youth, particularly girls and young women.
According to recent CDC data, 3 in 5 teen girls in the
Fueled by the shared belief, "if you can see it, you can be it", the Game Changers are responding to the societal need for positive mentorship by lending their voices and support to shift the mentorship narrative and encourage more volunteers to get involved as mentors. Research indicates that positive mentoring relationships significantly enhance self-esteem and confidence among girls, providing critical support as they navigate the pressures of adolescence.
The 'Game Changers' celebrated in this nationwide DOOH social initiative include:
- Carey Arensberg, Educator, Trauma and Resilience Specialist, Social Media Influencer, Alumni Big
- Croix Bethune, NWSL Rookie of the Year, Washington Spirit
- Eden Bridgeman, Owner and CEO EBONY & Jet
- Kardea Brown, Emmy Nominated Food Network Host & Author
- Gizelle George-Joseph, COO, Global Investment Research, Goldman Sachs
- Tammy Henault, Chief Marketing Officer, NBA
- Jeannie Mai, Emmy Award-Winning TV Host and Producer
- Sadé Muhammad, Chief Marketing & Impact Officer, TIME, Alumni Big
- Paula Price, Corporate Board Director, Former Macy's EVP & CFO
- Marissa Solis, Senior VP, Global Brand, NFL and Alumni Little
- Sehr Thadhani, Chief Digital Officer, NASDAQ
- Lexi Underwood, Actress, Producer, Author, Changemaker
- Sybil Wilkes, Media Maven, Former Co-Host of the Tom Joyner Morning Show
- Michelle Wong, Chief Marketing Officer
- Shelley Zalis, CEO, Female Quotient
- Michelle Bell, SVP, Head of Brand Partnerships, MACRO
The inaugural group of 'Game Changers,' launched in 2023, convened prominent Black men to address the urgent representational gap in mentorship by encouraging more Black men to get involved as mentors and supporters.
"We are proud to continue building our partnership with Big Brothers Big Sisters of America. Their mission to ignite the power and promise of youth through mentorship is admired throughout the country and has directly influenced the way Clear Channel Outdoor has approached its own mentoring programs," said Dan Levi, EVP & CMO, Clear Channel Outdoor. "Our work with Big Brothers Big Sisters of America over the past few years has enabled us to harness the power of out-of-home to drive positive change within our communities. We have truly built a partnership that is focused on catalyzing positive change for our youth and making a greater impact together."
"Big Brothers Big Sisters of America's partnership with Clear Channel Outdoor demonstrates the incredible societal impact that community and corporate collaboration can build together," said Artis Stevens, President and CEO of Big Brothers Big Sisters of America. "The Game Changers billboard series harnesses the power of representation and visibility to spark national dialogue about the life-changing role mentorship plays in shaping brighter futures for our youth. By coming together, we're not only amplifying the voices of these remarkable leaders but also inspiring heroes in communities across the country to become mentors and make lasting change on the next generation."
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.
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About Big Brothers Big Sisters of America
Founded in 1904, Big Brothers Big Sisters of America is the largest and most experienced youth mentoring organization in the
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SOURCE Clear Channel Outdoor
FAQ
What is the purpose of Clear Channel Outdoor's January 2025 billboard campaign with BBBSA?
How many teen girls are facing mental health challenges according to the CDC data mentioned in CCO's campaign?
Who are some of the notable Game Changers featured in CCO's 2025 mentorship campaign?
How does the 2025 CCO-BBBSA campaign differ from their 2023 Game Changers initiative?
