Clear Channel Outdoor Americas Joins the National Center for Missing and Exploited Children, Texas Center for the Missing in Statewide Campaign to Find Missing Children in Texas

Rhea-AI Summary

Clear Channel Outdoor Americas (CCO) announced a month-long digital billboard campaign in Texas to raise awareness for missing children. The campaign highlights four cases in Houston, San Antonio, Dallas, and El Paso, featuring photos and details of the children, generating millions of daily impressions. As of 2019, Texas reported over 42,000 missing children. Previous similar campaigns have successfully led to recoveries. This initiative reinforces the partnership between CCO and Texas Center for the Missing to address the issue of missing juveniles in the state.

Positive

• The campaign aims to generate millions of daily impressions, enhancing community awareness.
• Previous billboard campaigns have successfully located missing children, demonstrating effectiveness.

Negative

• The ongoing prevalence of over 42,000 missing children in Texas indicates a continuing societal issue.

HOUSTON, June 25, 2020 /PRNewswire/ -- Texas Center for the Missing, The National Center for Missing and Exploited Children and Clear Channel Outdoor Americas (CCOA) (NYSE:CCO) launched a new month-long campaign on digital billboards across Texas to help generate leads in four missing children's cases each in Houston, San Antonio, Dallas and El Paso. 

On its digital displays in each of these Texas markets, CCOA will feature the child's photo, in some cases the child's age progression photo, as well as the date the child went missing. The messages will run on multiple CCOA digital billboards in each of these Texas regions. The imagery will appear 1,250 times per day on each digital display where featured. These messages will create millions of market impressions daily during the month-long campaign.   

"The purpose of this campaign is not only to highlight these four cases but to bring attention to the 42,093 missing children in Texas," said Beth Albert, CEO, Texas Center for the Missing. 

Last year San Antonio teen Mariah Garcia was featured in this digital billboard program and was found and returned home in Oct. 2019. A similar result occurred in Houston. The campaign resulted in the safe return of Evanegelys Colon, a 16-year-old who went missing in April 2019. Mrs. Angelica Colon Padua, Evanegelys' mother, credited the digital billboard campaign and media coverage for bringing her daughter home.

2020 Cases Now Featured on CCOA Billboards in Texas:

Houston:   Kristen Galvan - missing since Jan. 2, 2020 from Spring, Texas.  She is a Hispanic female 5'6" and weighs 135 lbs. She has blonde hair and hazel eyes.

San Antonio:  Alexis Garza - missing since Dec. 5, 2019. She is a Hispanic female 5'1" and weighs 115 lbs. with brown eyes and brown hair.

El Paso:  Luis Alderete-Martinez - allegedly abducted by his mother, Regina Martinez, on June 1, 2015.  A felony warrant for kidnapping was issued for Regina Martinez on February 18, 2016.  They may have travelled to Mexico. This case was featured in 2018. 

Dallas Region:  Ameera Deadrick - missing from Dallas/Waco area since Jan. 2014. She is an African American female, 4"3" and weighs 50 lbs. and has black hair and brown eyes.              

The Texas Department of Public Safety Missing Persons Clearinghouse received 54,214 missing person reports in 2019 with 42,093 being juveniles. CCOA is providing this month-long public service campaign in partnership with the Texas Center for the Missing, Houston's Amber Alert Provider.

This campaign is part of CCOA's ongoing partnership with Texas Center for the Missing and part of a larger campaign to raise awareness for local missing children in four major Texas markets: Houston, Dallas, San Antonio and El Paso.

Programs like these are a reminder to all parents and guardians of the need for high-quality photographs of their children for use in case of an emergency and for the need for everyone to pay close attention to posters and photographs of missing children. 

About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world's largest outdoor advertising companies with a diverse portfolio of approximately 570,000 print and digital displays in 32 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 1,900 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S.

Comprised of two business divisions – Clear Channel Outdoor Americas (CCOA), the U.S. and Caribbean business division, and Clear Channel International (CCI), covering markets in Asia, Europe and Latin America – CCO employs approximately 5,900 people globally. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.

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SOURCE Clear Channel Outdoor

FAQ

What is the purpose of the Clear Channel Outdoor Americas billboard campaign?

The campaign aims to raise awareness for missing children in Texas by featuring their photos and details on digital billboards.

How many missing children's cases are being featured in the Texas campaign?

The campaign features four missing children's cases from Houston, San Antonio, Dallas, and El Paso.

What was the reported number of missing persons in Texas in 2019?

In 2019, Texas reported over 54,000 missing person reports, with 42,093 being juveniles.

How many digital displays are involved in the campaign?

The campaign will run on multiple digital billboards across four major Texas cities, creating millions of impressions daily.

What previous successes have been achieved from similar campaigns?

Previous billboard campaigns successfully helped locate missing children, including the recoveries of Mariah Garcia and Evanegelys Colon.