Cracker Barrel Old Country Store Offers 'Homestyle Comfort' with Menu Enhancements to Kick Off Fall Season

Rhea-AI Summary

Cracker Barrel Old Country Store introduces new menu items for the fall season, including the Chicken Pot Pie, now available daily. The updated Kid's Menu features fun meal options like Mini Confetti Pancakes and Lil' Barrel Cheeseburgers. Seasonal favorites such as Carrot Cake, Peach Tea, and Pumpkin Pie Latte are also back until October 11. The changes aim to enhance family dining experiences amid ongoing challenges. These offerings will be highlighted in a national TV campaign titled 'Homestyle Has Always Been Our Style.'

Positive

• Introduction of Chicken Pot Pie as a daily offering, enhancing menu variety.
• Revamped Kid's Menu created with input from families, promoting family engagement.
• Limited-time seasonal favorites aimed at driving customer interest and repeat business.

Negative

• None.

LEBANON, Tenn., Aug. 25, 2020 /PRNewswire/ -- Cracker Barrel Old Country Store® today announced it will welcome fall with new menu additions and limited-time seasonal items, including offering a classic comfort-food staple – Chicken Pot Pie – everyday. In addition to the updated homestyle Chicken Pot Pie recipe, families can now enjoy a refreshed Kid's Menu and, for a limited time, they can savor the warmth of new seasonal beverages as well as the familiarity of a timeless dessert – Carrot Cake.

"Cracker Barrel has always been known as a place where families come together to connect," said Cracker Barrel Vice President of Culinary and Menu Strategy Cammie Spillyards-Schaefer. "As we move into this next season and continue to navigate uncertain times, we hope that our new menu additions offer families new ways to connect and enjoy the craveable, homestyle cooking they've always loved here at Cracker Barrel – whether they're dining with us in our Old Country Store or in the comfort of their home."

The Chicken Pot Pie, which features slow-simmered chicken, potatoes, peas, carrots, celery and onions in a creamy sauce topped with a signature flaky pastry crust, is now available every day in-store as well as for curbside, pickup or delivery at crackerbarrel.com. The fresh-baked Chicken Pot Pie will be highlighted in the brand's latest national television campaign, "Homestyle Has Always Been Our Style," which debuts next week.

Cracker Barrel is also introducing a new Kid's Menu, created with input directly from children and their parents throughout the past year. The new Kid's Menu features family conversation starters, fun games and activities as well as interactive, kid-friendly meal options, such as:

• Mini Confetti Pancakes, three mini pancakes filled with fruity cereal served with syrup n' butter;
• Lil' Barrel Cheeseburgers, two mini burgers with American cheese on slider buns;
• Dirt Cup Dessert, featuring layers of chocolate pudding, chocolate cookie crumbles and gummy worms; and
• Milk n' Cookies Straw, a cookies and cream milk straw that adds a sweet chocolatey flavor to any kid's milk purchase.

These newly added menu innovations are a part of a multi-phased rollout of a simplified and refreshed menu in Cracker Barrel stores nationwide.  

The new limited-time seasonal features, available now through Oct. 11, bring back familiar fan favorites:  

• Carrot Cake that includes a moist carrot cake baked with coconut, pineapple, walnuts, cinnamon and vanilla, then topped with a generous spread of cream cheese icing and chopped pecans;
• Peach Tea that combines Cracker Barrel's signature tea and peach puree (includes bottomless refills); and
• Pumpkin Pie Latte that features Cracker Barrel's Crafted Coffee with sweet, seasonal pumpkin pie flavors, then topped with whipped cream and a sprinkling of pumpkin pie spice, perfectly paired with a vanilla thin stick (enjoy iced or hot).

For more information about Cracker Barrel's new menu items, visit crackerbarrel.com or check your local store for availability.  

About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) shares warm welcomes and friendly service while offering guests quality homestyle food and unique shopping – all at a fair price. By creating a world filled with hospitality and charm through an experience that combines dining and shopping, guests are cared for like family. Established in 1969 in Lebanon, Tenn., Cracker Barrel and its affiliates operate more than 660 company-owned Cracker Barrel Old Country Store® locations in 45 states and own the breakfast and lunch focused fast-casual Maple Street Biscuit Company® restaurants. For more information about the company, visit crackerbarrel.com.

Media Contact:
Media Relations
615-235-4135
media.relations@crackerbarrel.com

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SOURCE Cracker Barrel Old Country Store, Inc.

FAQ

What new menu items has Cracker Barrel introduced for fall 2020?

Cracker Barrel has introduced the Chicken Pot Pie, a refreshed Kid's Menu, and seasonal items like Carrot Cake, Peach Tea, and Pumpkin Pie Latte.

When are the new seasonal menu items available at Cracker Barrel?

The new seasonal menu items are available now through October 11, 2020.

What are some offerings on the new Kid's Menu at Cracker Barrel?

The new Kid's Menu includes Mini Confetti Pancakes, Lil' Barrel Cheeseburgers, Dirt Cup Dessert, and Milk n' Cookies Straw.

How can customers enjoy the new Chicken Pot Pie from Cracker Barrel?

Customers can enjoy the Chicken Pot Pie in-store as well as through curbside pickup or delivery from crackerbarrel.com.

What is the theme of Cracker Barrel's new national advertising campaign?

The new national advertising campaign is titled 'Homestyle Has Always Been Our Style.'