Cracker Barrel Heats Up the New Year with Flavorful New Menu Additions, Returning Fan Favorites at an Unbeatable Value
Cracker Barrel (CBRL) announces new menu additions and promotions for winter 2025. The company introduces Crispy Tender Dippers with a new Nashville Hot sauce, alongside a Signature Saucy Chicken Sandwich and Chicken n' Dumplin Soup. To promote the launch, Cracker Barrel Rewards Members can earn double pegs when ordering Crispy Tender Dippers from January 7-11.
The company is also offering several value-focused promotions, including Early Dinner Deals starting at $8.99 (Monday-Friday, 4-6 p.m.) and a Sunrise Pancake Special starting at $7.99, available all day. The menu expansion includes seasonal beverages like the Sparkling Sugar Plum Mimosa and Sugar Plum Tea.
Cracker Barrel (CBRL) annuncia nuove aggiunte al menu e promozioni per l'inverno 2025. L'azienda introduce Crispy Tender Dippers con una nuova salsa Nashville Hot, insieme a un Sandwich di Pollo con Salsa Signature e zuppa di pollo e gnocchi. Per promuovere il lancio, i membri di Cracker Barrel Rewards possono guadagnare il doppio dei punti ordinando i Crispy Tender Dippers dal 7 all'11 gennaio.
L'azienda offre anche diverse promozioni orientate al valore, tra cui Early Dinner Deals a partire da $8.99 (lunedì-venerdì, 16-18) e un Sunrise Pancake Special a partire da $7.99, disponibile tutto il giorno. L'espansione del menu include bevande stagionali come lo Sparkling Sugar Plum Mimosa e il Sugar Plum Tea.
Cracker Barrel (CBRL) anuncia nuevas adiciones al menú y promociones para el invierno de 2025. La empresa introduce Crispy Tender Dippers con una nueva salsa Nashville Hot, junto con un Sándwich de Pollo Signature y Sopa de Pollo con Dumplin. Para promover el lanzamiento, los miembros de Cracker Barrel Rewards pueden ganar el doble de puntos al ordenar Crispy Tender Dippers del 7 al 11 de enero.
La empresa también ofrece varias promociones centradas en el valor, incluyendo Early Dinner Deals a partir de $8.99 (lunes a viernes, de 4 a 6 p.m.) y un Sunrise Pancake Special a partir de $7.99, disponible todo el día. La expansión del menú incluye bebidas de temporada como el Sparkling Sugar Plum Mimosa y el Sugar Plum Tea.
Cracker Barrel (CBRL)는 2025년 겨울을 위한 새로운 메뉴 추가 사항과 프로모션을 발표했습니다. 이 회사는 새로운 내슈빌 핫 소스와 함께 Crispy Tender Dippers를 소개하고, 시그니처 소스 치킨 샌드위치와 치킨 & 덤플린 수프를 선보입니다. 출시를 홍보하기 위해, Cracker Barrel Rewards 회원들은 1월 7일부터 11일까지 Crispy Tender Dippers를 주문하면 두 배의 포인트를 적립할 수 있습니다.
회사는 또한 $8.99부터 시작하는 얼리 디너 딜 (월요일-금요일, 오후 4시-6시) 및 $7.99부터 시작하는 썬라이즈 팬케이크 스페셜 (전일 가능)을 포함해 여러 가지 가치를 중시한 프로모션을 제공하고 있습니다. 메뉴 확장은 스파클링 슈가 플럼 미모사와 슈가 플럼 차와 같은 계절 음료를 포함합니다.
Cracker Barrel (CBRL) annonce de nouvelles ajouts au menu et des promotions pour l'hiver 2025. L'entreprise introduit Crispy Tender Dippers avec une nouvelle sauce Nashville Hot, ainsi qu'un Sandwich au Poulet Signature et une Soupe au Poulet et Dumplin. Pour promouvoir le lancement, les membres de Cracker Barrel Rewards peuvent gagner le double de points en commandant des Crispy Tender Dippers entre le 7 et le 11 janvier.
L'entreprise propose également plusieurs promotions axées sur la valeur, y compris des Early Dinner Deals à partir de 8,99 $ (du lundi au vendredi, de 16h à 18h) et un Sunrise Pancake Special à partir de 7,99 $, disponible toute la journée. L'expansion du menu comprend des boissons saisonnières telles que le Sparkling Sugar Plum Mimosa et le Sugar Plum Tea.
Cracker Barrel (CBRL) kündigt neue Menüergänzungen und Aktionen für den Winter 2025 an. Das Unternehmen führt Crispy Tender Dippers mit einer neuen Nashville Hot-Sauce ein, zusammen mit einem Signature Saucy Chicken Sandwich und Chicken n' Dumplin Soup. Zur Promotion des Starts können Mitglieder von Cracker Barrel Rewards vom 7. bis 11. Januar doppelte Punkte verdienen, wenn sie Crispy Tender Dippers bestellen.
Das Unternehmen bietet auch mehrere wertorientierte Aktionen an, darunter Early Dinner Deals ab $8.99 (Montag bis Freitag, 16-18 Uhr) und ein Sunrise Pancake Special ab $7.99, das den ganzen Tag erhältlich ist. Die Menüerweiterung umfasst saisonale Getränke wie den Sparkling Sugar Plum Mimosa und den Sugar Plum Tea.
- Introduction of new menu items potentially driving customer traffic
- Implementation of value-focused pricing strategy with meals starting at $8.99
- Customer loyalty program promotion with double rewards for new item launch
- None.
Insights
A new menu launch at Cracker Barrel shows strategic pricing and product positioning, but lacks meaningful financial impact. The Early Dinner Deals starting at
The introduction of Nashville Hot sauce variants and premium items like the Signature Saucy Chicken Sandwich represents an attempt to capture higher-margin sales, but lacks the scale to materially impact revenues. The loyalty program promotion with double pegs indicates a focus on customer retention rather than meaningful revenue growth.
For a company with a
From all-new Crispy Tender Dippers with a special take on classic Nashville Hot Sauce to breakfast and dinner options at an everyday value, Cracker Barrel is bringing a crave-worthy taste of country this winter
Arriving today at Cracker Barrel locations nationwide, Crispy Tender Dippers offer a unique combination of Cracker Barrel's hand-breaded chicken, customizable sauces and comforting sides, perfect for a casual meal or a game day treat. Cracker Barrel guests can also heat things up this winter when they pair Crispy Tender Dippers with an all-new Nashville Hot sauce. Inspired by Cracker Barrel's
"After the holiday hustle, there is nothing better than kicking back with some real, crave-worthy comfort food," said Sarah Moore, Chief Marketing Officer for Cracker Barrel. "Our new Crispy Tender Dippers are the perfect way to enjoy our fan-favorite fried chicken tenders in a whole new way. And with our bold, new Nashville Hot sauce – our spicy twist on a
To celebrate the launch of the new Crispy Tender Dippers, Cracker Barrel Rewards™ Members can earn double pegs* when they order the new meal for takeout or dine-in from Jan. 7 – 11.
The new Crispy Tender Dippers join menus alongside two other all-new dishes packed with country-style flare. The Signature Saucy Chicken Sandwich features a hand breaded chicken breast served on a toasted buttermilk bun with pickles, mayo and a drizzle of one of Cracker Barrel's signature sauces – including Buttermilk Ranch, Honey Mustard, BBQ, Maple Chipotle, Carolina Gold BBQ and the new Nashville Hot sauce. For the chilliest days of the year, guests can enjoy the new flavor-packed Chicken n' Dumplin Soup. Made with homestyle dumplins, shredded chicken, celery, carrots and onions in a savory broth, Chicken n' Dumplin Soup delivers warmth and comfort for all guests to savor.
Finally, Cracker Barrel invites guests to cozy up by the fireplace at restaurants nationwide with friends and loved ones to enjoy returning favorites at an everyday value. The additional menu features** available this winter include:
- Sparkling Sugar Plum Mimosa: Sparkling wine with a touch of sweet winter fruits come together to make a magical drink. Guests can also enjoy Sugar Plum Tea, a seasonal iced tea offering featuring the same sweet, wintery fruit pairings.
- Early Dinner Deals: Enjoy small portions of fan favorites – including Chicken n' Dumplins, Meatloaf, Fried Homestyle Chicken, Smoky Southern Grilled Chicken and Steak Tips Dinner – starting for as little as
$8.99 - Sunrise Pancake Special: Available all day and starting at just
$7.99
Follow along with Cracker Barrel on Instagram, TikTok and visit CrackerBarrel.com to order online or learn more about the seasonal menu items.
* For Crispy Tender Dippers orders placed in store, or made online, and picked up between 1/07/25 to 1/11/25. Each award subject to 500-Peg balance limit on date awarded. Must be a Member to participate. Full terms.
**Check your local store for pricing and availability.
About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. is on a mission to bring craveable, delicious homestyle food and unique retail products to all guests while serving up memorable, distinctive experiences that make everyone feel welcome. Established in 1969 in
Media Relations
media.relations@crackerbarrel.com
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SOURCE Cracker Barrel Old Country Store, Inc.
FAQ
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