Caterpillar and the National Hockey League Announce Multiyear Global Sponsorship
Caterpillar Inc. has become the Official Heavy Equipment and Industrial Power Sponsor of the NHL, marking a multiyear partnership that starts in the 2022-23 NHL season. This collaboration aims to highlight the contributions of those who manufacture and operate Cat products while enhancing brand visibility at major NHL events. Caterpillar will engage with fans and its customer base through various initiatives and promotional activities both in-arena and via NHL media platforms. In 2021, Caterpillar reported sales and revenues of $51 billion, showcasing its position as a leading manufacturer in the heavy equipment sector.
- Caterpillar's partnership with the NHL enhances brand visibility during major events, potentially leading to increased sales.
- The sponsorship allows Caterpillar to engage directly with customers and employees, fostering loyalty and brand connection.
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Caterpillar named Official Heavy Equipment and Industrial Power Sponsor of the NHL; Sponsorship Begins in the 2022-23 NHL Season
DEERFIELD, Ill. and NEW YORK, N.Y., June 16, 2022 /PRNewswire/ -- Caterpillar Inc. (NYSE: CAT) and the National Hockey League (NHL®) today announced a multiyear global sponsorship naming Caterpillar the Official Heavy Equipment and Industrial Power Sponsor of the NHL. Launching this fall at the start of the 2022-23 NHL regular season, the sponsorship will focus on recognizing the people who manufacture, sell and operate Cat® products and services.
"Caterpillar and the National Hockey League both represent committed and passionate doers who work hard as part of a team to accomplish a goal," said Yvette Morrison, global head of marketing and brand for Caterpillar. "We will use this sponsorship to engage with customers and employees providing them with an enjoyable experience."
As part of the sponsorship, Caterpillar and its dealers may identify opportunities to assist the NHL by providing behind-the-scenes products and services to support NHL games and special events.
"We are excited to welcome Caterpillar to the NHL family to engage our passionate fans and Caterpillar's customers around the globe," said Max Paulsen, NHL Senior Director, Business Development. "Caterpillar is one of the top brands in the world and aligns with the many attributes our great sport embodies. We look forward to creating compelling and unique initiatives that will delight new and existing fans while providing Caterpillar extensive brand visibility at our tentpole events and across NHL media platforms."
The NHL will collaborate with Caterpillar to incorporate Cat products into NHL events by highlighting the company's heavy equipment machines and industrial power generators with TV-visible signage and in-arena branding at the League's marquee events including NHL® All-Star Weekend, NHL Stadium Series™ and NHL Winter Classic®. The NHL will also work with the company to promote hockey in local communities through Caterpillar's network of dealers.
For more information about Caterpillar's NHL sponsorship and other corporate sponsorships, please visit https://cat.com/sponsorships.
NHL, the NHL Shield and the word mark NHL Winter Classic are registered trademarks and the NHL Winter Classic logo and NHL Stadium Series name and logo are trademarks of the National Hockey League. © NHL 2022. All Rights Reserved.
CAT, CATERPILLAR and their respective logos, as well as corporate and product identity, are trademarks of Caterpillar and may not be used without permission. Cat and Caterpillar are registered trademarks of Caterpillar Inc. © Caterpillar 2022. All Rights Reserved.
About Caterpillar
With 2021 sales and revenues of
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League's international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers - league, team and player accounts combined - across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including ESPN, Turner Sports and NHL NetworkMC in the U.S.; Sportsnet and TVA Sports in Canada; Viaplay in the Nordic Region; and CCTV and Tencent in China; and reaches fans worldwide with games available to stream in every country. Fans are engaged across the League's digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League's inception, powered by SAP. NHL Original Productions and NHL Studios produce compelling original programming featuring unprecedented access to players, coaches and League and team personnel for distribution across the NHL's social and digital platforms.
The NHL is committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL's Hockey Is For Everyone™ initiative reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. The NHL is expanding access and opportunity for people of all backgrounds and abilities to play hockey, fostering more inclusive environments and growing the game through a greater diversity of participants. To date, the NHL has invested more than
Forward-Looking Statements
Certain statements in this press release relate to future events and expectations and are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "believe," "estimate," "will be," "will," "would," "expect," "anticipate," "plan," "forecast," "target," "guide," "project," "intend," "could," "should" or other similar words or expressions often identify forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding our outlook, projections, forecasts or trend descriptions. These statements do not guarantee future performance and speak only as of the date they are made, and we do not undertake to update our forward-looking statements.
Caterpillar's actual results may differ materially from those described or implied in our forward-looking statements based on a number of factors, including, but not limited to: (i) global and regional economic conditions and economic conditions in the industries we serve; (ii) commodity price changes, material price increases, fluctuations in demand for our products or significant shortages of material; (iii) government monetary or fiscal policies; (iv) political and economic risks, commercial instability and events beyond our control in the countries in which we operate; (v) international trade policies and their impact on demand for our products and our competitive position, including the imposition of new tariffs or changes in existing tariff rates; (vi) our ability to develop, produce and market quality products that meet our customers' needs; (vii) the impact of the highly competitive environment in which we operate on our sales and pricing; (viii) information technology security threats and computer crime; (ix) inventory management decisions and sourcing practices of our dealers and our OEM customers; (x) a failure to realize, or a delay in realizing, all of the anticipated benefits of our acquisitions, joint ventures or divestitures; (xi) union disputes or other employee relations issues; (xii) adverse effects of unexpected events; (xiii) disruptions or volatility in global financial markets limiting our sources of liquidity or the liquidity of our customers, dealers and suppliers; (xiv) failure to maintain our credit ratings and potential resulting increases to our cost of borrowing and adverse effects on our cost of funds, liquidity, competitive position and access to capital markets; (xv) our Financial Products segment's risks associated with the financial services industry; (xvi) changes in interest rates or market liquidity conditions; (xvii) an increase in delinquencies, repossessions or net losses of Cat Financial's customers; (xviii) currency fluctuations; (xix) our or Cat Financial's compliance with financial and other restrictive covenants in debt agreements; (xx) increased pension plan funding obligations; (xxi) alleged or actual violations of trade or anti-corruption laws and regulations; (xxii) additional tax expense or exposure, including the impact of U.S. tax reform; (xxiii) significant legal proceedings, claims, lawsuits or government investigations; (xxiv) new regulations or changes in financial services regulations; (xxv) compliance with environmental laws and regulations; (xxvi) the duration and geographic spread of, business disruptions caused by, and the overall global economic impact of, the COVID-19 pandemic; and (xxvii) other factors described in more detail in Caterpillar's Forms 10-Q, 10-K and other filings with the Securities and Exchange Commission.
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SOURCE Caterpillar Inc.
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