Casey’s Launches Breakfast Lineup Featuring Delicious, Made-From-Scratch Dough

Rhea-AI Summary

Casey’s has introduced its first-ever handmade breakfast lineup at over 2,300 stores, featuring the Signature Handheld, Loaded Breakfast Burrito, and Loaded Breakfast Bowl. These offerings are designed for convenience, catering to busy morning routines. A recent survey indicates that 70% of Americans consider breakfast essential, with many seeking quick solutions. Additionally, Casey’s is promoting its new bean-to-cup coffee and celebrating the 20th birthday of its iconic breakfast pizza with special discounts. Promotions include a free coffee with purchases and discounts on breakfast pizza.

Positive

• Launch of new handmade breakfast lineup expected to attract more customers.
• Over 70% of Americans value breakfast, indicating strong demand for convenient options.
• Free coffee promotions could boost customer loyalty and sales.
• Celebrating 20th birthday of breakfast pizza with discounts may enhance brand engagement.

Negative

• None.

Handmade breakfast items now available at the convenience retailer’s more than 2,300 stores

ANKENY, Iowa--(BUSINESS WIRE)-- As consumers return to their fall routines, Casey’s is introducing its new breakfast lineup. Guests can now start their day with the Signature Handheld, a handmade, perfectly portable breakfast option that starts with Casey’s delicious, made-from-scratch dough along with an all-new Loaded Breakfast Burrito and Loaded Breakfast Bowl to complete the menu.

Casey’s is introducing its new breakfast lineup. Guests can now start their day with the Signature Handheld, a handmade, perfectly portable breakfast option that starts with Casey’s delicious, made-from-scratch dough along with an all-new Loaded Breakfast Burrito and Loaded Breakfast Bowl to complete the menu. (Photo: Business Wire)

This first-ever handmade breakfast lineup paired with new, fresh-brewed, bean-to-cup coffee will provide guests with a fast, easy and delicious breakfast of their choice, joining forces with Casey’s iconic breakfast pizza.

Over 70% of Americans agree breakfast is the most important meal of the day, according to a recent survey commissioned by Casey’s. However, few spend much time preparing it thanks to school drop-offs or long work commutes. Nearly three-quarters of Americans whip up their breakfast in a matter of minutes, making quick and convenient solutions a key for many morning routines.

“Casey’s has always set an early morning alarm to start the coffee and roll out our made-from-scratch dough. Now we’re serving new and improved breakfast items and bean-to-cup coffee that will ‘wow’ our regular guests and attract new ones,” said Tom Brennan, Chief Merchandising Officer. “Anyone looking for a fast, easy and delicious breakfast can find that at Casey’s. We’re here to make mornings even better as our guests return to school, work and other routines.”

Casey’s first-ever, all-new breakfast lineup features:

• Signature Handheld that starts with Casey’s made-from-scratch dough, wraps it around warm eggs, savory sausage or bacon, and two types of cheese then is baked fresh in our kitchens to create a hearty, perfectly portable breakfast option.
• Loaded Breakfast Burrito that is packed with warm eggs, shredded potatoes, savory bacon and sausage crumbles topped with gooey melted cheese and rolled up in a soft flour tortilla.
• Loaded Breakfast Bowl that brings egg, bacon, sausage, shredded potatoes, and cheese together in a bowl that’s packed with energy for the day.
• Bean-to-cup coffee that brews a fresh, hot cup of coffee, grinding beans instantly with six different flavors. The on-demand brewing process promises a fresh-brewed cup every time. ​

“Our goal with the new lineup is to make our guests days better with fresh coffee and a warm, delicious breakfast that fits easily into their morning routine,” said Michelle Wickham, Vice President of Prepared Food at Casey’s. “Our signature handheld is hearty, cheesy and portable. It’s so special we had trouble coming up with a name for it, so maybe our guests can help. And, I have to say, the loaded burrito and loaded bowl are packed with flavor and very satisfying which is what our guests want.”

Don’t forget the coffee! Casey’s survey also found that Americans drink 2.6 cups of coffee per day on average, making it the most popular breakfast drink.

As part of the launch, Casey’s is offering:

• A free small coffee from September 26 to October 2 with any purchase using Casey’s Rewards to celebrate the entire week of National Coffee Day, celebrated on October 1 (guests must save the offer in their Rewards account); and
• A free small coffee by joining Casey’s Rewards – beginning September 22, the first day of fall, (offer will be applied automatically; valid for 10 days after joining).

Happy Birthday, Breakfast Pizza!

Adding to the exciting breakfast news is Casey’s iconic breakfast pizza’s 20^th birthday. Breakfast pizza lovers and new fans can enjoy 20 percent off any large breakfast pizza using code BIZZA20 through October 5. Perfect for breakfast, brunch or for a big change of pace to the office pastries.

For more information on Casey’s new, delicious breakfast and Casey’s Rewards visit www.caseys.com/breakfast or download the Casey’s app.

* Casey’s commissioned TRUE Global Intelligence, the in-house research practice of FleishmanHillard, to conduct an online survey of 100 U.S. adults in each state. Data at the total level (n=5,009) was weighted to be representative of the U.S. population by generation, gender and Census region. The margin of error fell within +/- 1 percentage point at the 95 percent confidence level. The survey was fielded August 2-18, 2021.

About Casey’s

Casey’s is a Fortune 500 company (NASDAQ: CASY) operating over 2,300 convenience stores. Founded more than 50 years ago, the company has grown to become the third-largest convenience store retailer and the fifth-largest pizza chain in the United States. Casey’s provides freshly prepared foods, quality fuel and friendly service at its locations. Guests can enjoy pizza, donuts, other assorted bakery items, and a wide selection of beverages and snacks. Learn more and order online at www.caseys.com, or in the mobile app.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210908005217/en/

Media Relations Contact:

Katie Petru (515) 446-6772

Katie.petru@caseys.com

Source: Casey’s General Stores

FAQ

What new breakfast items has Casey's introduced?

Casey's has introduced a handmade breakfast lineup including the Signature Handheld, Loaded Breakfast Burrito, and Loaded Breakfast Bowl.

When is the promotional offer for free coffee at Casey's?

The promotional offer for free coffee runs from September 26 to October 2 with any purchase.

How does Casey's celebrate the 20th birthday of its breakfast pizza?

Casey's celebrates the 20th birthday of its breakfast pizza by offering a 20% discount on large breakfast pizzas using the code BIZZA20 until October 5.

How does the new breakfast lineup cater to American consumers?

The new breakfast lineup is designed for convenience, targeting busy Americans who prefer quick and easy breakfast solutions.

What type of coffee does Casey's offer with its new breakfast lineup?

Casey's is offering fresh-brewed bean-to-cup coffee with six different flavors.