GoFibre Plans Rapid Expansion To Deliver Experiences Across Scotland and Northern England With Calix Broadband Platform

Rhea-AI Summary

GoFibre, an alternative network provider, is expanding its broadband services across Scotland and northern England through a partnership with Calix (NYSE: CALX). The company is leveraging the Calix Broadband Platform to enhance its service offerings and customer experience.

Founded in 2017, GoFibre maintains a high Trustpilot rating of 4.6/5 and is implementing various SmartHome managed services. The company utilizes Calix Cloud for data-driven marketing and customer support, offering features like ProtectIQ cybersecurity and ExperienceIQ network controls through the GoFibre App.

The partnership enables GoFibre to deploy services rapidly, transform customer support with real-time insights, and deliver personalized communications. The company is participating in Project Gigabit to connect more customers in hard-to-reach communities with high-quality broadband.

Positive

• Strategic partnership with Calix enhances service delivery capabilities
• Consistent high customer satisfaction with 4.6/5 Trustpilot rating
• Expansion into new markets across Scotland and northern England
• Implementation of advanced services through SmartHome managed platform

Negative

• None.

Insights

Technology Sector Analyst

Calix's partnership with GoFibre represents a strategic win in the competitive European broadband market. This deal showcases Calix's complete platform approach – combining cloud infrastructure, software, and managed services – which creates multiple revenue streams beyond just hardware sales.

The implementation leverages Calix Cloud, CommandIQ, ProtectIQ, ExperienceIQ, Service Cloud, and Engagement Cloud – demonstrating Calix's success in selling its comprehensive solution stack to international customers. This platform-based approach typically generates higher margins and creates greater customer lock-in than standalone hardware.

GoFibre's expansion to "hundreds more subscribers each month" in Scotland and northern England presents meaningful growth opportunities for Calix's recurring revenue streams. While not a tier-one telco partnership, altnets collectively represent significant market potential across Europe as fiber deployment accelerates.

The partnership's value extends beyond direct revenue, serving as a reference implementation that validates Calix's platform in the UK market. The endorsements from GoFibre's CTO and CEO specifically highlight operational efficiency, service differentiation, and accelerated revenue growth – precisely the value proposition Calix needs to demonstrate to attract additional European customers.

Telecom Industry Specialist

This partnership highlights how Calix is positioning itself to benefit from the alternative network provider (altnet) expansion in the UK broadband market. GoFibre operates in a strategic niche – delivering fiber broadband to both urban and underserved rural areas across Scotland and northern England, including participation in the government's Project Gigabit initiative.

GoFibre's 4.6/5 Trustpilot rating indicates strong customer satisfaction, suggesting their Calix-powered offerings are resonating with subscribers. The partnership enables three critical capabilities: rapid service deployment, enhanced customer support through real-time data insights, and targeted marketing communications – all essential for competing against incumbent providers.

The UK broadband market is highly competitive with significant consolidation occurring among altnets. For Calix, each successful altnet partnership strengthens their position in this market. GoFibre's stated ambition to become "Scotland's leading altnet" suggests this partnership could drive meaningful recurring revenue for Calix if they achieve this market position.

Most notably, this implementation goes far beyond basic connectivity to include Calix's premium portfolio of SmartHome managed services. This comprehensive deployment demonstrates Calix's ability to help smaller providers compete by offering value-added services typically associated with larger telecoms, potentially opening doors to similar partnerships across Europe's fragmented broadband market.

GoFibre embarks on an accelerated growth trajectory to deliver exceptional residential experiences to subscribers across Scotland and northern England. By leveraging the Calix Broadband Platform and a robust portfolio of fully integrated managed services, GoFibre will rapidly deploy new services, transform customer support for faster issue resolution, and improve experiences with personalized communications.

LONDON & SAN JOSE, Calif.--(BUSINESS WIRE)-- Calix, Inc. (NYSE: CALX) announced it is partnering with alternative network provider (altnet) GoFibre to redefine residential broadband in Scotland and northern England. Leveraging the cloud, software, and appliance-based Calix Broadband Platform, GoFibre is standing out in highly competitive UK markets and expanding to reach hundreds more subscribers each month. By rapidly deploying innovative SmartHome™ managed services across urban and rural areas, GoFibre is poised to become Scotland’s leading altnet—bringing fast, reliable connectivity alongside an exceptional, personalised subscriber experience.

Since its founding in 2017, GoFibre has been committed to making a meaningful and lasting impact on the communities it serves. Driven by its investment in the Calix Platform, GoFibre is expanding its service menu beyond ultra-fast full fibre broadband to meet subscribers’ evolving needs. This dedication to innovation is reflected in a consistently high Trustpilot rating of 4.6/5 and above.

“Our success hinges on delivering robust customer experiences,” said Ken Topping, chief technology officer at GoFibre. “The Calix Broadband Platform allows us to efficiently deploy personalised offerings that drive market growth. In the UK’s competitive markets, broadband must meet evolving customer demand—from remote working and e-learning to telehealth. With the cloud-enabled Calix Platform, we are excited to scale exceptional broadband experiences for every customer across Scotland and northern England.”

With Calix Cloud® on the Calix Platform, GoFibre is benefiting from data-based marketing and customer support insights, along with seamless management for its marketing and support teams. With these capabilities, GoFibre is driving rapid market expansion by:

• Deploying services quickly to ensure a secure and reliable online experience. GoFibre deploys SmartHome managed services so subscribers can take further control of their digital lives. The easy-to-use subscriber-facing GoFibre App, built on CommandIQ®, enables convenient self-service and simple, intuitive home network management. GoFibre subscribers can also access and manage ProtectIQ® advanced cybersecurity and ExperienceIQ® enhanced network controls from their app.
• Transforming customer support with subscriber experience insights for faster issue resolution. GoFibre has also enabled customer service representatives with Calix Service Cloud for real-time insights across subscribers, systems, and services. This allows GoFibre to transform its customer support approach, enabling representatives to quickly anticipate needs and resolve home network or service issues before they impact subscribers.
• Delivering personalised communications about new services that improve subscribers’ lives. GoFibre leverages Calix Engagement Cloud to deliver the most engaging message to subscribers at the optimal time. This data-driven approach allows GoFibre marketers to tailor offerings by accessing subscriber experience insights for more personalised marketing engagement, resulting in stronger subscriber loyalty. Calix customers can also tap into the Calix Market Activation program for thousands of pre-made, customisable assets to support omnichannel campaigns and drive growth.

By partnering with Calix, GoFibre gains access to the award-winning Calix Success organization. Calix Success delivers hands-on support for launching managed services, workforce training, and expert guidance to achieve business goals that drive sustainable growth and long-term differentiation.

“Calix is more than a vendor—they are a true strategic partner, enabling us to deliver personalised, differentiated services that add value to our customers and set us apart in the UK market,” said Neil Conaghan, chief executive officer at GoFibre. “Our partnership with Calix is bolstering our leadership in the Scottish altnet space, enabling us to support initiatives like Project Gigabit to connect many more customers, even in hard-to-reach communities, with high-quality broadband each month.”

“GoFibre’s innovative, data-driven approach sets them apart,” said Michael Weening, president and chief executive officer at Calix. “Using the Calix Broadband Platform and SmartLife managed services, GoFibre is quickly creating unique offerings and improving subscribers' lives. By doing so, they are also accelerating revenue growth and streamlining operations. At Calix, this is exactly why we innovate—to help altnets worldwide simplify their business, innovate for subscribers, and grow community and business value. We are proud to partner with GoFibre as they deliver exceptional experiences across Scotland and beyond.”

Discover how Calix helps providers deliver an exceptional residential broadband experience—while giving subscribers peace of mind—by watching the webinar replay, “How Do You Show Subscribers You Keep Them Safe From Growing Online Threats?”

About Calix

Calix, Inc. (NYSE: CALX)— Calix is a platform, cloud, and managed services company. Broadband service providers leverage Calix’s broadband platform, cloud, and managed services to simplify their operations, subscriber engagement, and services; innovate for their consumer, business, and municipal subscribers; and grow their value for members, investors, and the communities they serve.

Our end-to-end platform and managed services democratize the use of data—enabling our customers of any size to operate efficiently, acquire subscribers, and deliver exceptional experiences. Calix is dedicated to driving continuous improvement in partnership with our growing ecosystem to support the transformation of our customers and their communities.

This press release contains forward-looking statements that are based upon management’s current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix’s results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at www.sec.gov.

Calix and the Calix logo are trademarks or registered trademarks of Calix and/or its affiliates in the U.S. and other countries. A listing of Calix’s trademarks can be found at https://www.calix.com/legal/trademarks.html. Third-party trademarks mentioned are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250401331605/en/

Press Inquiries: 

Alison Crisci 

919-353-4323 

alison.crisci@calix.com 



Investor Inquiries: 

Nancy Fazioli 

investorrelations@calix.com 

Source: Calix, Inc.

FAQ

What services is GoFibre deploying through the Calix (CALX) partnership in Scotland?

GoFibre is deploying SmartHome managed services, including ProtectIQ cybersecurity and ExperienceIQ network controls, alongside ultra-fast full fibre broadband through the Calix Broadband Platform.

How is GoFibre's customer satisfaction rated in 2023?

GoFibre maintains a consistently high Trustpilot rating of 4.6 out of 5, reflecting strong customer satisfaction with their broadband services.

What geographical areas will GoFibre's expansion with Calix (CALX) cover?

GoFibre's expansion covers Scotland and northern England, including both urban and rural areas through Project Gigabit initiative.

What customer support improvements is GoFibre implementing through Calix Cloud?

GoFibre is using Calix Service Cloud to provide real-time insights across subscribers, systems, and services, enabling faster issue resolution and proactive customer support.