Sprints Partners with Vlasic Pickles to Serve Up Dillightful Pickleball Gear

Rhea-AI Summary

Conagra Brands has announced a limited-edition line of pickleball gear in collaboration with Sprints, featuring Vlasic's iconic branding. The collection includes a hat, visor, paddle, and mini towel, priced between $22 and $72. The launch reflects Vlasic's commitment to the growing sport of pickleball, reinforced by its title sponsorship of the 2023 Vlasic Classic™ tournament in Cincinnati, scheduled for May 9 to 14. This partnership aims to cater to pickleball enthusiasts and highlight both brands' playful spirit.

Tim Nangle, VP of Conagra, expressed enthusiasm for the collaboration, aimed at merging the love for pickles with athletic style. The gear is available for purchase online and at the upcoming tournament.

Positive

• Launch of a limited-edition pickleball gear collection enhances brand visibility.
• Partnership with Sprints aligns with growing popularity of pickleball, attracting a new customer base.
• Items range from $22 to $72, appealing to a broad audience.
• Conagra's title sponsorship of the 2023 Vlasic Classic positions the brand prominently in pickleball.

Negative

• None.

Colorful athletic brand features America's favorite pickle in limited-edition collaboration

CHICAGO, April 27, 2023 /PRNewswire/ -- Vlasic Pickles, the leading American pickle brand¹, is teaming up with Sprints, the fun-loving performance accessories brand, to launch a limited-edition collection of pickleball gear. The collaboration is perfect for those just learning how to slam or those who dink like a pro.

Starting today, you can purchase the playful collection online at getsprints.com. The lineup includes a hat, visor, pickleball paddle, and mini towel with original designs featuring Vlasic's Jovny the Stork and the brand's classic pickle jar. Items in the collection will range from $22 to $72.

"We're excited to bring two fun brands together that share a love for all things pickles," said Tim Nangle, Vice President, and General Manager at Conagra Brands. "Pickle fanatics and pickleballers can show up in style with the Vlasic X Sprints mash-up."

"Sprints fans have long appreciated the 'power of the pickle' and we're thrilled to collaborate with Vlasic," said Eric Rose CEO at Sprints. "We believe athletic apparel should be fun and expressive, and the pickleball gear collection we've created with Vlasic perfectly embodies that spirit."

The Vlasic X Sprints collaboration furthers Vlasic's commitment to the game of pickleball. They recently became the first pickle brand to officially sponsor a pickleball tour with their title sponsorship of the Association of Pickleball Professionals (APP). As part of Vlasic's title sponsorship of the APP tour, pickleball players will compete in the 2023 Vlasic Classic™ at Sawyer Point in Cincinnati, Ohio from May 9^th – 14^th. In addition to online, The Vlasic X Sprints collection will be available onsite at the event for purchase.

To learn more, visit www.vlasic.com and explore the flavors and varieties of Vlasic Pickles.

¹ Source: IRI US Total MULO 2022

About Conagra Brands

Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America's leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company's portfolio is evolving to satisfy people's changing food preferences. Conagra's iconic brands, such as Birds Eye®, Marie Callender's®, Banquet®, Healthy Choice®, Slim Jim®, Reddi-wip®, and Vlasic®, as well as emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®, offer choices for every occasion. For more information, visit www.conagrabrands.com.

For more information, please contact:
Caitlin Davy, Conagra Brands
(312) 549 - 5518
Caitlin.Davy@conagra.com

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SOURCE Conagra Brands, Inc.

FAQ

What is the Vlasic Pickles collaboration with Sprints about?

Vlasic Pickles has partnered with Sprints to launch a limited-edition collection of pickleball gear.

When is the 2023 Vlasic Classic tournament taking place?

The 2023 Vlasic Classic tournament will take place from May 9 to May 14 in Cincinnati, Ohio.

What items are included in the Vlasic X Sprints pickleball collection?

The collection includes a hat, visor, pickleball paddle, and mini towel featuring Vlasic's branding.

How much does the Vlasic Pickles pickleball gear cost?

The items in the collection are priced between $22 and $72.

What is Conagra Brands' stock symbol?

Conagra Brands is traded under the stock symbol CAG.