Baozun Announces Second Quarter 2020 Unaudited Financial Results
Baozun Inc. (BZUN) reported strong financial results for Q2 2020, with total net revenues reaching RMB2,152.1 million (US$1304.6 million), a 26.3% increase year-over-year. Services revenue surged 43.2% to RMB1,224.3 million (US$173.3 million). Income from operations rose 87.2% to RMB160.6 million (US$22.7 million), boosting the operating margin to 7.5%. Net income attributable to shareholders increased by 78.6% to RMB119.8 million (US$17.0 million). The company expects Q3 revenues between RMB1,750 million and RMB1,800 million, reflecting a growth rate of 16% to 20% year-over-year, despite ongoing macro uncertainties.
- Total net revenues increased by 26.3% year-over-year to RMB2,152.1 million.
- Services revenue increased by 43.2% year-over-year to RMB1,224.3 million.
- Income from operations grew by 87.2% year-over-year, resulting in an operating margin of 7.5%.
- Net income attributable to ordinary shareholders rose by 78.6% year-over-year to RMB119.8 million.
- Non-GAAP operating profit grew over 81% year-over-year.
- Projected Q3 2020 revenue growth of 16% to 20% year-over-year.
- Slower growth in personal-care products within the appliances category.
- Total operating expenses increased to RMB1,991.4 million, up from RMB1,618.4 million year-over-year.
SHANGHAI, China, Aug. 21, 2020 (GLOBE NEWSWIRE) -- Baozun Inc. (Nasdaq: BZUN) ("Baozun" or the "Company"), the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, today announced its unaudited financial results for the second quarter ended June 30, 2020.
Second Quarter 2020 Financial Highlights
- Total net revenues were RMB2,152.1 million (US$1304.6 million), an increase of
26.3% year-over-year. Services revenue was RMB1,224.3 million (US$173.3 million ), an increase of43.2% year-over-year. - Income from operations was RMB160.6 million (US
$22.7 million ), an increase of87.2% year-over-year. Operating margin was7.5% , compared with5.0% in the same quarter of last year. - Non-GAAP income from operations2 was RMB187.1 million (US
$26.5 million ), an increase of81.4% year-over-year. Non-GAAP operating margin was8.7% , compared with6.1% in the same quarter of last year. - Net income attributable to ordinary shareholders of Baozun Inc. was RMB119.8 million (US
$17.0 million ), an increase of78.6% year-over-year. - Non-GAAP net income attributable to ordinary shareholders of Baozun Inc.3 was RMB146.0 million (US
$20.7 million ), an increase of73.4% year-over-year. - Basic and diluted net income attributable to ordinary shareholders of Baozun Inc. per American Depository Share (“ADS4”) were RMB2.04 (US
$0.29) and RMB2.00 (US$0.28) , respectively, compared with RMB1.16 and RMB1.13, respectively, for the same period of 2019. - Basic and diluted non-GAAP net income attributable to ordinary shareholders of Baozun Inc. per ADS5 were RMB2.48 (US
$0.35) and RMB2.43 (US$0.34) , respectively, compared with RMB1.45 and RMB1.41, respectively, for the same period of 2019.
Second Quarter 2020 Operational Highlights
- Total Gross Merchandise Volume (“GMV”)6 was RMB12,757.8 million, an increase of
31.2% year-over-year. - Distribution GMV7 was RMB1,037.6 million, an increase of
9.1% year-over-year. - Non-distribution GMV8 was RMB11,720.2 million, an increase of
33.6% year-over-year. - Number of brand partners increased to 250 as of June 30, 2020, from 212 as of June 30, 2019.
- Number of GMV brand partners increased to 241 as of June 30, 2020, from 202 as of June 30, 2019.
Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, “Strong recovery in e-commerce, our unique value proposition to brand partners and the tenacity of our team underpinned a solid set of results in the second quarter of 2020, with strong top line growth and remarkably improved profitability. COVID-19, while an impediment to growth for many companies, created an opportunity for us to empower our brand partners as they bolstered their online go-to-market strategies and integrated omni-channel initiatives. Over the past three years, we have centralized and continuously strengthened our technology footprint around cloud infrastructure and AI technology in our integrated digital operating platform to drive efficiency and enhance intelligence for our brand partners. We believe digitalization and innovation will continue to be key components of our strategy that will strengthen our competitive moat and drive our long-term sustainable growth.”
Mr. Robin Lu, Chief Financial Officer of Baozun, commented, “In the past few quarters, while we have continued to push through various cost control initiatives, we have stepped up our efforts to optimize category mix, accelerate new brands engagement, and enhance operating leverage and synergies through digitization and innovation. All these initiatives have contributed to a remarkable margin expansion, with non-GAAP operating profit growing by over
Second Quarter 2020 Financial Results
Total net revenues were RMB2,152.1 million (US
Product sales revenue was RMB927.8 million (US
Services revenue was RMB1,224.3 million (US
Total operating expenses were RMB1,991.4 million (US
- Cost of products was RMB775.8 million (US
$109.8 million ), compared with RMB679.2 million in the same quarter of last year. The increase was primarily due to higher costs associated with an increase in product sales revenue. - Fulfillment expenses were RMB575.3 million (US
$81.4 million ), compared with RMB391.9 million in the same quarter of last year. The increase was primarily due to a rise in GMV contribution from the Company’s distribution and consignment model, and an increase in warehouse rental expenses associated with expanded warehouse capacity to address additional growth opportunities, both of which were partially offset by efficiency improvements. - Sales and marketing expenses were RMB522.0 million (US
$73.9 million ), compared with RMB413.2 million in the same quarter of last year. The increase was in line with GMV growth and an increase in digital marketing services, which was partially offset by efficiency improvements. - Technology and content expenses were flat at RMB102.3 million (US
$14.5 million ) compared the same quarter of last year, which was mainly attributable to the Company’s cost control initiatives and efficiency improvements. - General and administrative expenses were RMB53.9 million (US
$7.6 million ), compared with RMB51.7 million in the same quarter of last year. The increase was primarily due to a rise in administrative, corporate strategy, and business planning staff, which were partially offset by cost control initiatives.
Income from operations was RMB160.6 million (US
Non-GAAP income from operations was RMB187.1 million (US
Net income attributable to ordinary shareholders of Baozun Inc. was RMB119.8 million (US
Non-GAAP net income attributable to ordinary shareholders of Baozun Inc. was RMB146.0 million (US
As of June 30, 2020, the Company had RMB2,330.8 million (US
Business Outlook
Based on current market and operational conditions and assuming that the macroeconomic environment does not deteriorate further, the Company expects total net revenues to be between RMB1,750 million and RMB1,800 million for the third quarter of 2020, which represents a year-over-year growth rate of
Conference Call
The Company will host a conference call to discuss the earnings at 7:00 a.m. Eastern Time on Friday, August 21, 2020 (7:00 p.m. Beijing time on the same day).
Due to the outbreak of COVID-19, operator assisted conference calls are not available at the moment. All participants wishing to attend the call must preregister online before they can receive the dial-in numbers. Preregistration may require a few minutes to complete. The Company would like to apologize for any inconvenience caused by not having an operator as a result of COVID-19.
Participants can register for the conference call by navigating to http://apac.directeventreg.com/registration/event/3999806. Once preregistration has been complete, participants will receive dial-in numbers, the passcode, and a unique access PIN.
To join the conference, simply dial the number in the calendar invite you receive after preregistering, enter the passcode followed by your PIN, and you will join the conference instantly.
A telephone replay of the call will be available after the conclusion of the conference call through 09:59 p.m. Beijing Time, August 29, 2020.
| Dial-in numbers for the replay are as follows: | |
| International Dial-in | +61-2-8199-0299 |
| U.S. Toll Free | +1-855-452-5696 |
| Passcode: | 3999806# |
A live and archived webcast of the conference call will be available on the Investor Relations section of Baozun’s website at http://ir.baozun.com/.
Use of Non-GAAP Financial Measures
The Company also uses certain non-GAAP financial measures in evaluating its business. For example, the Company uses non-GAAP income/(loss) from operations, non-GAAP operating margin, non-GAAP net income/(loss), non-GAAP net margin, non-GAAP net income (loss) attributable to ordinary shareholders of Baozun Inc. and non-GAAP net income (loss) attributable to ordinary shareholders of Baozun Inc. per ADS, as supplemental measures to review and assess its financial and operating performance. The presentation of these non-GAAP financial measures is not intended to be considered in isolation, or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. Non-GAAP income/(loss) from operations is income/(loss) from operations excluding the impact of share-based compensation expenses and amortization of intangible assets resulting from business acquisition. Non-GAAP operating margin is non-GAAP income from operations as a percentage of total net revenues. Non-GAAP net income/(loss) is net income/(loss) excluding the impact of share-based compensation expenses and amortization of intangible assets resulting from business acquisition. Non-GAAP net margin is non-GAAP net income as a percentage of total net revenues. Non-GAAP net income (loss) attributable to ordinary shareholders of Baozun Inc. is net income (loss) attributable to ordinary shareholders of Baozun Inc. excluding the impact of share-based compensation expenses and amortization of intangible assets resulting from business acquisition. Non-GAAP net income (loss) attributable to ordinary shareholders of Baozun Inc. per ADS is non-GAAP net income (loss) attributable to ordinary shareholders of Baozun Inc. divided by weighted average number of shares used in calculating net income (loss) per ordinary share multiplied by three.
The Company presents the non-GAAP financial measures because they are used by the Company’s management to evaluate the Company’s financial and operating performance and formulate business plans. Non-GAAP income/(loss) from operations and non-GAAP net income/(loss) enable the Company’s management to assess the Company’s financial and operating results without considering the impact of share-based compensation expenses and amortization of intangible assets resulting from business acquisition. The Company also believes that the use of the non-GAAP measures facilitates investors’ assessment of the Company’s financial and operating performance.
The non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. The non-GAAP financial measures have limitations as analytical tools. One of the key limitations of using non-GAAP income/(loss) from operations, non-GAAP net income/(loss), non-GAAP net income (loss) attributable to ordinary shareholders of Baozun Inc., and non-GAAP net income (loss) attributable to ordinary shareholders of Baozun Inc. per ADS is that they do not reflect all items of income and expense that affect the Company’s operations. Share-based compensation expenses and amortization of intangible assets resulting from business acquisition have been and may continue to be incurred in the Company’s business and is not reflected in the presentation of non-GAAP income/(loss) from operations and non-GAAP net income/(loss). Further, the non-GAAP measures may differ from the non-GAAP measures used by other companies, including peer companies, potentially limiting the comparability of their financial results to the Company’s. In light of the foregoing limitations, the non-GAAP income/(loss) from operations, non-GAAP operating margin, non-GAAP net income/(loss), non-GAAP net margin, non-GAAP net income (loss) attributable to ordinary shareholders of Baozun Inc. and non-GAAP net income (loss) attributable to ordinary shareholders of Baozun Inc. per ADS for the period should not be considered in isolation from or as an alternative to income/(loss) from operations, operating margin, net income/(loss), net margin, net income (loss) attributable to ordinary shareholders of Baozun Inc. and net income (loss) attributable to ordinary shareholders of Baozun Inc. per ADS, or other financial measures prepared in accordance with U.S. GAAP.
The Company compensates for these limitations by reconciling the non-GAAP financial measures to the nearest U.S. GAAP performance measures, which should be considered when evaluating the Company’s performance. For reconciliations of these non-GAAP financial measures to the most directly comparable GAAP financial measures, please see the section of the accompanying tables titled, “Reconciliations of GAAP and Non-GAAP Results.”
Safe Harbor Statements
This news release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "target," "going forward," "outlook" and similar statements. For example, quotations from management in this announcement and the Company’s statement about its expectations for Company performance in the third quarter of 2020 is a forward-looking statement and is inherently uncertain. Such statements are based upon management's current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, such as the Company’s expected growth of the online retail industry in China, the Company’s expectations regarding demand for and market acceptance of its products and services, the impact of the COVID-19 pandemic on business and economic conditions in China and globally, the Company’s expectations regarding its relationships with its brand partners and e-commerce channels, and the level of consumer economic activity in China, all of which are difficult to predict and many of which are beyond the Company's control, which may cause the Company's actual results, performance or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.
About Baozun Inc.
Baozun is the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. The Company's integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment.
For more information, please visit http://ir.baozun.com
For investor and media inquiries, please contact:
Baozun Inc.
Ms. Wendy Sun
Email: ir@baozun.com
Christensen
In China
Mr. Andrew McLeod
Phone: +852-2232-3941
E-mail: baozun@christensenir.com
In U.S.
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@ChristensenIR.com
| Baozun Inc. | ||||||
| UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS | ||||||
| (In thousands) | ||||||
| As of | ||||||
| December 31, 2019 | June 30, 2020 | June 30, 2020 | ||||
| RMB | RMB | US$ | ||||
| ASSETS | ||||||
| Current assets | ||||||
| Cash and cash equivalents | 1,144,451 | 1,606,390 | 227,370 | |||
| Restricted cash | 382,359 | 159,910 | 22,634 | |||
| Short-term investments | 844,040 | 724,370 | 102,528 | |||
| Accounts receivable, net | 1,800,896 | 1,548,649 | 219,197 | |||
| Inventories, net | 896,818 | 912,175 | 129,110 | |||
| Advances to suppliers | 214,771 | 193,558 | 27,396 | |||
| Prepayments and other current assets | 387,713 | 377,958 | 53,496 | |||
| Amounts due from related parties | 19,323 | 30,532 | 4,322 | |||
| Total current assets | 5,690,371 | 5,553,542 | 786,053 | |||
| Non-current assets | ||||||
| Long-term time deposits | 209,495 | 212,030 | 30,011 | |||
| Investments in equity investees | 37,373 | 56,114 | 7,942 | |||
| Property and equipment, net | 415,648 | 417,219 | 59,054 | |||
| Intangible assets, net | 151,041 | 141,741 | 20,062 | |||
| Land use right, net | 42,567 | 42,054 | 5,952 | |||
| Operating lease right-of-use assets | 440,593 | 367,470 | 52,012 | |||
| Goodwill | 13,574 | 13,574 | 1,921 | |||
| Other non-current assets | 41,461 | 39,124 | 5,538 | |||
| Deferred tax assets | 54,477 | 55,489 | 7,854 | |||
| Total non-current assets | 1,406,229 | 1,344,815 | 190,346 | |||
| Total assets | 7,096,600 | 6,898,357 | 976,399 | |||
| Baozun Inc. | ||||||
| UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS | ||||||
| (In thousands, except for share and per share data) | ||||||
| As of | ||||||
| December 31, 2019 | June 30, 2020 | June 30, 2020 | ||||
| RMB | RMB | US$ | ||||
| LIABILITIES AND SHAREHOLDERS' EQUITY | ||||||
| Current liabilities | ||||||
| Short-term loan | 428,490 | 183,480 | 25,970 | |||
| Accounts payable | 877,093 | 413,151 | 58,478 | |||
| Notes payable | 210,693 | 468,985 | 66,381 | |||
| Income tax payables | 81,966 | 36,804 | 5,209 | |||
| Accrued expenses and other current liabilities | 581,122 | 744,674 | 105,401 | |||
| Amounts due to related parties | 6,796 | 5,801 | 821 | |||
| Current operating lease liabilities | 137,855 | 118,689 | 16,799 | |||
| Total current liabilities | 2,324,015 | 1,971,584 | 279,059 | |||
| Non-current liabilities | ||||||
| Long-term loan | 1,859,896 | 1,895,148 | 268,241 | |||
| Deferred tax liability | 2,929 | 2,734 | 387 | |||
| Long-term operating lease liabilities | 309,989 | 257,931 | 36,508 | |||
| Total non-current liabilities | 2,172,814 | 2,155,813 | 305,136 | |||
| Total liabilities | 4,496,829 | 4,127,397 | 584,195 | |||
| Redeemable non-controlling interests | 9,254 | 9,185 | 1,300 | |||
| Baozun Inc. shareholders’ equity: | ||||||
| Class A ordinary shares (US | 107 | 107 | 15 | |||
| Class B ordinary shares (US | 8 | 8 | 1 | |||
| Additional paid-in capital | 2,014,227 | 2,063,997 | 292,140 | |||
| Retained earnings | 526,009 | 648,019 | 91,721 | |||
| Accumulated other comprehensive income | 28,380 | 27,071 | 3,832 | |||
| Total Baozun Inc. shareholders' equity | 2,568,731 | 2,739,202 | 387,709 | |||
| Non-controlling interests | 21,786 | 22,573 | 3,195 | |||
| Total equity | 2,590,517 | 2,761,775 | 390,904 | |||
| Total liabilities, redeemable non-controlling interests and equity | 7,096,600 | 6,898,357 | 976,399 | |||
Baozun Inc. | ||||||||||
| UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME | ||||||||||
| (In thousands, except for share and per share data and per ADS data) | ||||||||||
| For the three months ended June 30, | ||||||||||
| 2019 | 2020 | |||||||||
| RMB | RMB | US$ | ||||||||
| Net revenues | ||||||||||
| Product sales | 849,153 | 927,799 | 131,321 | |||||||
| Services | 855,057 | 1,224,267 | 173,284 | |||||||
| Total net revenues | 1,704,210 | 2,152,066 | 304,605 | |||||||
| Operating expenses (1) | ||||||||||
| Cost of products | (679,232 | ) | (775,783 | ) | (109,805 | ) | ||||
| Fulfillment | (391,943 | ) | (575,323 | ) | (81,432 | ) | ||||
| Sales and marketing (2) | (413,153 | ) | (521,969 | ) | (73,880 | ) | ||||
| Technology and content | (102,297 | ) | (102,258 | ) | (14,474 | ) | ||||
| General and administrative | (51,657 | ) | (53,892 | ) | (7,628 | ) | ||||
| Other operating income, net | 19,868 | 37,802 | 5,351 | |||||||
| Total operating expenses | (1,618,414 | ) | (1,991,423 | ) | (281,868 | ) | ||||
| Income from operations | 85,796 | 160,643 | 22,737 | |||||||
| Other income (expenses) | ||||||||||
| Interest income | 13,049 | 9,090 | 1,287 | |||||||
| Interest expense | (16,415 | ) | (18,112 | ) | (2,564 | ) | ||||
| Exchange gain (loss) | (3,922 | ) | 274 | 39 | ||||||
| Income before income tax and share of income (loss) in equity method investment | 78,508 | 151,895 | 21,499 | |||||||
| Income tax expense (3) | (12,317 | ) | (29,107 | ) | (4,120 | ) | ||||
| Share of income (loss) in equity method investment, net of tax of nil | 483 | (1,719 | ) | (243 | ) | |||||
| Net income | 66,674 | 121,069 | 17,136 | |||||||
| Net (income) loss attributable to non-controlling interests | 388 | (653 | ) | (93 | ) | |||||
| Net income attributable to redeemable non-controlling interests | - | (645 | ) | (91 | ) | |||||
| Net income attributable to ordinary shareholders of Baozun Inc. | 67,062 | 119,771 | 16,952 | |||||||
| Net income per share attributable to ordinary shareholders of Baozun Inc.: | ||||||||||
| Basic | 0.39 | 0.68 | 0.10 | |||||||
| Diluted | 0.38 | 0.67 | 0.09 | |||||||
| Net income per ADS attributable to ordinary shareholders of Baozun Inc.: | ||||||||||
| Basic | 1.16 | 2.04 | 0.29 | |||||||
| Diluted | 1.13 | 2.00 | 0.28 | |||||||
| Weighted average shares used in calculating net income per ordinary share | ||||||||||
| Basic | 173,775,288 | 176,473,910 | 176,473,910 | |||||||
| Diluted | 178,830,949 | 179,857,079 | 179,857,079 | |||||||
| Net income | 66,674 | 121,069 | 17,136 | |||||||
| Other comprehensive income, net of tax of nil: | ||||||||||
| Foreign currency translation adjustment | 2,790 | 1,899 | 269 | |||||||
| Comprehensive income | 69,464 | 122,968 | 17,405 | |||||||
In June 2016, the FASB issued ASU 2016-13, Financial Instruments—Credit Losses (Topic 326), which requires all entities to disclose their current estimate of all expected credit losses. We adopted this ASU on January 1, 2020 using the modified retrospective transition method and no material adjustment to the opening balance of retained earnings of 2020 was necessary. The adoption of this new ASU has no material impact on our consolidated financial position and results of operations.
(1) Share-based compensation expenses are allocated in operating expenses items as follows:
| For the three months ended June 30, | ||||||
| 2019 | 2020 | |||||
| RMB | RMB | US$ | ||||
| Fulfillment | 2,154 | 2,681 | 379 | |||
| Sales and marketing | 5,050 | 9,074 | 1,285 | |||
| Technology and content | 2,748 | 4,412 | 624 | |||
| General and administrative | 7,008 | 9,893 | 1,400 | |||
| 16,960 | 26,060 | 3,688 | ||||
(2) Including amortization of intangible assets resulting from business acquisition, which amounted to RMB0.4 million for both the three months period ended June 30, 2019 and 2020.
(3) Including income tax benefits of RMB0.1 million related to the reversal of deferred tax liabilities, which was recognized on business acquisition for both the three months period ended June 30, 2019 and 2020.
| Baozun Inc. | |||||||||
| Reconciliations of GAAP and Non-GAAP Results | |||||||||
| (in thousands, except for share and per ADS data) | |||||||||
| For the three months ended June 30, | |||||||||
| 2019 | 2020 | ||||||||
| RMB | RMB | US$ | |||||||
| Income from operations | 85,796 | 160,643 | 22,737 | ||||||
| Add: Share-based compensation expenses | 16,960 | 26,060 | 3,688 | ||||||
| Amortization of intangible assets resulting from business acquisition | 391 | 391 | 55 | ||||||
| Non-GAAP income from operations | 103,147 | 187,094 | 26,480 | ||||||
| Net Income | 66,674 | 121,069 | 17,136 | ||||||
| Add: Share-based compensation expenses | 16,960 | 26,060 | 3,688 | ||||||
| Amortization of intangible assets resulting from business acquisition | 391 | 391 | 55 | ||||||
| Less: Tax effect of amortization of intangible assets resulting from business acquisition | (98 | ) | (98 | ) | (14 | ) | |||
| Non-GAAP net income | 83,927 | 147,422 | 20,865 | ||||||
| Net income attributable to ordinary shareholders of Baozun Inc. | 67,062 | 119,771 | 16,952 | ||||||
| Add: Share-based compensation expenses | 16,960 | 26,060 | 3,688 | ||||||
| Amortization of intangible assets resulting from business acquisition | 199 | 199 | 28 | ||||||
| Less: Tax effect of amortization of intangible assets resulting from business acquisition | (50 | ) | (50 | ) | (7 | ) | |||
| Non-GAAP net income attributable to ordinary shareholders of Baozun Inc. | 84,171 | 145,980 | 20,661 | ||||||
| Non-GAAP net income attributable to ordinary shareholders of Baozun Inc. per ADS: | |||||||||
| Basic | 1.45 | 2.48 | 0.35 | ||||||
| Diluted | 1.41 | 2.43 | 0.34 | ||||||
| Weighted average shares used in calculating net income per ordinary share | |||||||||
| Basic | 173,775,288 | 176,473,910 | 176,473,910 | ||||||
| Diluted | 178,830,949 | 179,857,079 | 179,857,079 | ||||||
___________________________
1 This announcement contains translations of certain Renminbi (RMB) amounts into U.S. dollars (US$) at a specified rate solely for the convenience of the reader. Unless otherwise noted, the translation of RMB into US$ has been made at RMB7.0651 to US
2 Non-GAAP income from operations is a non-GAAP financial measure, which is defined as income from operations excluding share-based compensation expenses and amortization of intangible assets resulting from business acquisition.
3 Non-GAAP net income attributable to ordinary shareholders of Baozun Inc. is a non-GAAP financial measure, which is defined as net income attributable to ordinary shareholders of Baozun Inc. excluding share-based compensation expenses and amortization of intangible assets resulting from business acquisition.
4 Each ADS represents three Class A ordinary shares.
5 Basic and diluted non-GAAP net income attributable to ordinary shareholders of Baozun Inc. per ADS are non-GAAP financial measures, which are defined as non-GAAP net income attributable to ordinary shareholders of Baozun Inc. divided by weighted average number of shares used in calculating basic and diluted net income per ordinary share multiplied by three, respectively.
6 GMV includes value added tax and excludes (i) shipping charges, (ii) surcharges and other taxes, (iii) value of the goods that are returned and (iv) deposits for purchases that have not been settled.
7 Distribution GMV refers to the GMV under the distribution business model.
8 Non-distribution GMV refers to the GMV under the service fee business model and the consignment business model.
FAQ
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