Byrna Surpasses 500,000 Launchers Sold
Byrna Technologies (Nasdaq: BYRN) has announced reaching a significant milestone of 500,000 launchers sold in November 2024, just five and a half years after its first sale in 2019. The company's growth trajectory shows remarkable acceleration, reaching 100,000 units in Q4 2021, 250,000 by Q1 2023, and doubling its sales over the past two years.
The introduction of the Byrna LE launcher in early 2023 and the company's strategic use of celebrity influencers have contributed to significant growth, resulting in doubled annual revenue from fiscal year 2023 to 2024. This achievement demonstrates increasing market adoption of Byrna's less-lethal personal security solutions.
Byrna Technologies (Nasdaq: BYRN) ha annunciato di aver raggiunto un traguardo significativo con 500.000 lanciatori venduti a novembre 2024, solo cinque anni e mezzo dopo la sua prima vendita nel 2019. La traiettoria di crescita dell'azienda mostra una notevole accelerazione, raggiungendo 100.000 unità nel quarto trimestre del 2021, 250.000 entro il primo trimestre del 2023 e raddoppiando le vendite negli ultimi due anni.
L'introduzione del lanciatore Byrna LE all'inizio del 2023 e il strategico utilizzo di influencer celebri da parte dell'azienda hanno contribuito a una crescita significativa, portando a raddoppiare il fatturato annuo dal bilancio fiscale 2023 al 2024. Questo risultato dimostra un crescente riconoscimento del mercato delle soluzioni di sicurezza personale meno letali di Byrna.
Byrna Technologies (Nasdaq: BYRN) ha anunciado que ha alcanzado un hito significativo de 500,000 lanzadores vendidos en noviembre de 2024, solo cinco años y medio después de su primera venta en 2019. La trayectoria de crecimiento de la compañía muestra una notable aceleración, alcanzando 100,000 unidades en el cuarto trimestre de 2021, 250,000 para el primer trimestre de 2023 y duplicando sus ventas en los últimos dos años.
La introducción del lanzador Byrna LE a principios de 2023 y el uso estratégico de influenciadores famosos por parte de la empresa han contribuido a un crecimiento significativo, resultando en el duplicado de los ingresos anuales del año fiscal 2023 al 2024. Este logro demuestra una creciente adopción del mercado de las soluciones de seguridad personal menos letales de Byrna.
Byrna Technologies (Nasdaq: BYRN)는 2024년 11월에 50만 대의 발사기 판매라는 중요한 이정표를 달성했다고 발표했습니다. 이는 2019년에 첫 판매를 시작한 지 불과 5년 반 만입니다. 회사의 성장 추세는 놀라운 속도를 보이고 있으며, 2021년 4분기에는 10만 대, 2023년 1분기에는 25만 대에 도달했으며, 지난 2년 동안 판매량이 두 배로 증가했습니다.
2023년 초에 Byrna LE 발사기를 소개하고 유명 인플루언서를 전략적으로 활용한 덕분에 significant한 성장이 이루어졌으며, 2023 회계연도 대비 2024 회계연도 연간 수익이 두 배로 증가했습니다. 이 성과는 Byrna의 비살상 개인 안전 솔루션에 대한 시장 채택이 증가하고 있음을 보여줍니다.
Byrna Technologies (Nasdaq: BYRN) a annoncé avoir atteint un jalon important avec 500 000 lanceurs vendus en novembre 2024, seulement cinq ans et demi après sa première vente en 2019. La trajectoire de croissance de l'entreprise montre une remarquable accélération, atteignant 100 000 unités au quatrième trimestre 2021, 250 000 d'ici au premier trimestre 2023, et doublant ses ventes au cours des deux dernières années.
L'introduction du lanceur Byrna LE début 2023 et l'utilisation stratégique d'influenceurs célèbres ont contribué à une croissance significative, entraînant un doublement des revenus annuels entre les exercices fiscaux 2023 et 2024. Cet accomplissement démontre une adoption croissante du marché pour les solutions de sécurité personnelle moins létales de Byrna.
Byrna Technologies (Nasdaq: BYRN) hat bekannt gegeben, dass es im November 2024 einen wichtigen Meilenstein von 500.000 verkauften Startgeräten erreicht hat, nur fünf Jahre und ein halbes Jahr nach dem ersten Verkauf im Jahr 2019. Der Wachstumskurs des Unternehmens zeigt eine bemerkenswerte Beschleunigung, mit 100.000 Einheiten im vierten Quartal 2021, 250.000 bis zum ersten Quartal 2023 und einer VerdOPplung des Umsatzes in den letzten zwei Jahren.
Die Einführung des Byrna LE Startgeräts Anfang 2023 und der strategische Einsatz von prominenten Influencern haben zu einem signifikanten Wachstum beigetragen, was zu einer VerdOPplung des Jahresumsatzes von 2023 auf 2024 führte. Dieser Erfolg zeigt eine zunehmende Akzeptanz des Marktes für Byrnas weniger tödliche persönliche Sicherheitslösungen.
- Reached milestone of 500,000 launchers sold
- Revenue doubled from FY2023 to FY2024
- Sales volume doubled over past two years
- Successful market adoption of new Byrna LE launcher
- None.
Insights
The milestone of 500,000 launchers sold since 2019 demonstrates impressive market penetration and accelerating growth momentum. The sales velocity is particularly noteworthy - moving from 100,000 units in late 2021 to 500,000 by end of 2024 represents a 400% increase in just three years. The doubling of annual revenue from FY2023 to FY2024 indicates strong market acceptance and effective scaling of operations.
The success of their celebrity influencer marketing strategy has proven effective in building brand awareness in the less-lethal security solutions market. With both consumer and law enforcement segments showing increased adoption, Byrna has established a solid foundation for sustained growth. The rapid acceleration in sales velocity suggests the company has successfully overcome initial market entry barriers and achieved meaningful scale.
The rapid sales growth trajectory and successful market penetration are positive indicators for Byrna's financial performance. The doubling of annual revenue from FY2023 to FY2024 demonstrates strong execution of their growth strategy and improving operational efficiency. The accelerating unit sales, particularly in recent quarters, suggest potential for continued revenue expansion and improved economies of scale.
The company's ability to scale operations while maintaining growth momentum is important for long-term profitability. The successful launch of new products like the Byrna LE launcher shows product development capabilities that can drive future growth. The expanding market presence and brand recognition through celebrity partnerships provide a solid foundation for sustainable revenue growth.
ANDOVER, Mass., Dec. 12, 2024 (GLOBE NEWSWIRE) -- Byrna Technologies Inc. (“Byrna” or the “Company”) (Nasdaq: BYRN), a technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, today announced that it surpassed 500,000 launchers sold in November 2024. This significant milestone, achieved just five and a half years after the sale of its first launcher in 2019, is a testament to Byrna’s increasing market adoption.
The Byrna HD, the Company's first launcher, was sold on June 1, 2019. In just two and a half years, Byrna reached its first milestone of 100,000 launchers sold in Q4 2021. By Q1 2023, that figure had grown to 250,000. Byrna introduced the Byrna LE launcher in early 2023, and over the past two years, Byrna has doubled its units sold, demonstrating the increasing demand for Byrna’s less-lethal launchers.
“Reaching 500,000 launchers sold in just over five years is a remarkable achievement for Byrna,” said Byrna CEO Bryan Ganz. “Since our first launcher sale in 2019, Byrna has transformed into a company capable of scaling its operations while also raising awareness about less-lethal solutions. I am incredibly proud of our employees for their dedication to reaching this milestone, and we look forward to continuing to provide individuals and law enforcement with innovative security solutions for years to come.”
Byrna’s strategic focus on leveraging celebrity influencers has helped significantly boost brand awareness and revenue growth. This approach contributed to a doubling of annual revenue from Byrna’s fiscal year 2023 to fiscal year 2024, establishing a strong foundation for continued expansion.
About Byrna Technologies Inc.
Byrna is a technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions. For more information on the Company, please visit the corporate website here or the Company's investor relations site here. The Company is the manufacturer of the Byrna® SD personal security device, a state-of-the-art handheld CO2 powered launcher designed to provide a less-lethal alternative to a firearm for the consumer, private security, and law enforcement markets. To purchase Byrna products, visit the Company's e-commerce store.
Forward-Looking Statements
This news release contains “forward-looking statements” within the meaning of the securities laws. All statements contained in this news release, other than statements of current and historical fact, are forward-looking. Often, but not always, forward-looking statements can be identified by the use of words such as “plans,” “expects,” “intends,” “anticipates,” and “believes” and statements that certain actions, events or results “may,” “could,” “would,” “should,” “might,” “occur,” “be achieved,” or “will be taken.” Forward-looking statements include descriptions of currently occurring matters which may continue in the future. Forward-looking statements in this news release include, but are not limited to, our statements related to preliminary revenue results for the fourth fiscal quarter and fiscal year 2024, the timing of the release of full financial results for the quarter, trends regarding brand recognition and future sales potential, sales during the holiday season and during 2025, and the Company’s plans to open Company-owned retail stores. Forward-looking statements are not, and cannot be, a guarantee of future results or events. Forward-looking statements are based on, among other things, opinions, assumptions, estimates, and analyses that, while considered reasonable by the Company at the date the forward-looking information is provided, inherently are subject to significant risks, uncertainties, contingencies, and other factors that may cause actual results and events to be materially different from those expressed or implied.
Any number of risk factors could affect our actual results and cause them to differ materially from those expressed or implied by the forward-looking statements in this news release, including, but not limited to, disappointing market responses to current or future products or services; prolonged, new, or exacerbated disruption of the Company’s supply chain; the further or prolonged disruption of new product development; production or distribution or delays in entry or penetration of sales channels due to inventory constraints, competitive factors, increased shipping costs or freight interruptions; prototype, parts and material shortages, particularly of parts sourced from limited or sole source providers; determinations by third party controlled distribution channels not to carry or reduce inventory of the Company's products; determinations by advertisers to prohibit marketing of some or all Byrna products; the loss of marketing partners; potential cancellations of existing or future orders including as a result of any fulfillment delays, introduction of competing products, negative publicity, or other factors; product design defects or recalls; litigation, enforcement proceedings or other regulatory or legal developments; changes in consumer or political sentiment affecting product demand; regulatory factors including the impact of commerce and trade laws and regulations; import-export related matters or sanctions or embargos that could affect the Company's supply chain or markets; delays in planned operations related to licensing, registration or permit requirements; and future restrictions on the Company's cash resources, increased costs and other events that could potentially reduce demand for the Company's products or result in order cancellations. The order in which these factors appear should not be construed to indicate their relative importance or priority. We caution that these factors may not be exhaustive; accordingly, any forward-looking statements contained herein should not be relied upon as a prediction of actual results. Investors should carefully consider these and other relevant factors, including those risk factors in Part I, Item 1A, (“Risk Factors”) in the Company's most recent Form 10-K, should understand it is impossible to predict or identify all such factors or risks, should not consider the foregoing list, or the risks identified in the Company's SEC filings, to be a complete discussion of all potential risks or uncertainties, and should not place undue reliance on forward-looking information. The Company assumes no obligation to update or revise any forward-looking information, except as required by applicable law.
Investor Contact:
Tom Colton and Alec Wilson
Gateway Group, Inc.
949-574-3860
BYRN@gateway-grp.com
FAQ
How many Byrna launchers have been sold as of November 2024?
When did Byrna sell its first launcher and how many years did it take to reach 500,000 units?
What was BYRN's sales growth between fiscal year 2023 and 2024?
When was the Byrna LE launcher introduced and how did it impact sales?
What marketing strategy has contributed to BYRN's revenue growth?
