Byrna Donating a Portion of Online Sales to Support Recovery Efforts for Los Angeles Wildfire Victims

Rhea-AI Summary

Byrna Technologies (Nasdaq: BYRN), a personal defense technology company, announced a charitable initiative to support Los Angeles wildfire victims. The company will donate 10% of all proceeds from purchases made on Byrna.com through January 21, 2025, to four organizations: Salvation Army LA, American Red Cross, LA Food Bank, and California Wildfire Recovery Fund.

CEO Bryan Ganz expressed the company's commitment to helping affected communities recover and rebuild. Chief Marketing Revenue Officer Luan Pham, who grew up in Los Angeles, discussed the initiative during an interview on The Sean Hannity Show, highlighting the importance of community support during crisis situations.

ANDOVER, Mass., Jan. 15, 2025 (GLOBE NEWSWIRE) -- Byrna Technologies Inc. (“Byrna” or the “Company”) (Nasdaq: BYRN), a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, is donating 10% of proceeds from all purchases made on Byrna.com through January 21, 2025, to support recovery efforts for victims of the devastating Los Angeles wildfires.

The funds will be distributed equally among four trusted organizations providing immediate and long-term support to those impacted:

• Salvation Army LA (https://losangelescentral.salvationarmy.org)
• American Red Cross (https://redcross.org)
• LA Food Bank (https://lafoodbank.org)
• California Wildfire Recovery Fund (https://www.cawildfirefund.com)

“Our hearts go out to all those affected by the devastating wildfires in Los Angeles,” said Byrna CEO, Bryan Ganz. “We are committed to helping these communities recover and rebuild by supporting organizations that provide critical relief and long-term assistance. Byrna is dedicated to standing with our communities in times of crisis.”

“Growing up in Los Angeles, I’ve seen firsthand the strength and resilience of this community,” said Luan Pham, Byrna Chief Marketing Revenue Officer. “It’s important for us to do our part to help during these challenging times. Byrna’s mission has always been about protecting people, and that includes supporting them when they need it most.”

Pham discussed Byrna’s support of the LA wildfire recovery efforts yesterday during an interview on The Sean Hannity Show, emphasizing the importance of solidarity and collective action in times of need.

Byrna encourages its customers and community members to join in supporting these efforts, whether through Byrna’s initiative or by engaging with the listed organizations directly.

About Byrna Technologies Inc.
Byrna is a technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions. For more information on the Company, please visit the corporate website here or the Company's investor relations site here. The Company is the manufacturer of the Byrna® SD personal security device, a state-of-the-art handheld CO2 powered launcher designed to provide a less-lethal alternative to a firearm for the consumer, private security, and law enforcement markets. To purchase Byrna products, visit the Company's e-commerce store.

Forward-Looking Statements
This news release contains “forward-looking statements” within the meaning of the securities laws. All statements contained in this news release, other than statements of current and historical fact, are forward-looking. Often, but not always, forward-looking statements can be identified by the use of words such as “plans,” “expects,” “intends,” “anticipates,” and “believes” and statements that certain actions, events or results “may,” “could,” “would,” “should,” “might,” “occur,” “be achieved,” or “will be taken.” Forward-looking statements include descriptions of currently occurring matters which may continue in the future. Forward-looking statements in this news release include, but are not limited to, our statements related to preliminary revenue results for the fourth fiscal quarter and fiscal year 2024, the timing of the release of full financial results for the quarter, trends regarding brand recognition and future sales potential, sales during the holiday season and during 2025, and the Company’s plans to open Company-owned retail stores. Forward-looking statements are not, and cannot be, a guarantee of future results or events. Forward-looking statements are based on, among other things, opinions, assumptions, estimates, and analyses that, while considered reasonable by the Company at the date the forward-looking information is provided, inherently are subject to significant risks, uncertainties, contingencies, and other factors that may cause actual results and events to be materially different from those expressed or implied.

Any number of risk factors could affect our actual results and cause them to differ materially from those expressed or implied by the forward-looking statements in this news release, including, but not limited to, disappointing market responses to current or future products or services; prolonged, new, or exacerbated disruption of the Company’s supply chain; the further or prolonged disruption of new product development; production or distribution or delays in entry or penetration of sales channels due to inventory constraints, competitive factors, increased shipping costs or freight interruptions; prototype, parts and material shortages, particularly of parts sourced from limited or sole source providers; determinations by third party controlled distribution channels not to carry or reduce inventory of the Company's products; determinations by advertisers to prohibit marketing of some or all Byrna products; the loss of marketing partners; potential cancellations of existing or future orders including as a result of any fulfillment delays, introduction of competing products, negative publicity, or other factors; product design defects or recalls; litigation, enforcement proceedings or other regulatory or legal developments; changes in consumer or political sentiment affecting product demand; regulatory factors including the impact of commerce and trade laws and regulations; import-export related matters or sanctions or embargos that could affect the Company's supply chain or markets; delays in planned operations related to licensing, registration or permit requirements; and future restrictions on the Company's cash resources, increased costs and other events that could potentially reduce demand for the Company's products or result in order cancellations. The order in which these factors appear should not be construed to indicate their relative importance or priority. We caution that these factors may not be exhaustive; accordingly, any forward-looking statements contained herein should not be relied upon as a prediction of actual results. Investors should carefully consider these and other relevant factors, including those risk factors in Part I, Item 1A, (“Risk Factors”) in the Company's most recent Form 10-K, should understand it is impossible to predict or identify all such factors or risks, should not consider the foregoing list, or the risks identified in the Company's SEC filings, to be a complete discussion of all potential risks or uncertainties, and should not place undue reliance on forward-looking information. The Company assumes no obligation to update or revise any forward-looking information, except as required by applicable law.

Investor Contact:
Tom Colton and Alec Wilson
Gateway Group, Inc.
949-574-3860
BYRN@gateway-grp.com

FAQ

How much is Byrna Technologies (BYRN) donating from online sales for LA wildfire victims?

Byrna Technologies is donating 10% of proceeds from all purchases made on Byrna.com through January 21, 2025, to support Los Angeles wildfire victims recovery efforts.

Which organizations will receive Byrna's (BYRN) wildfire donation proceeds?

The donation proceeds will be distributed equally among four organizations: Salvation Army LA, American Red Cross, LA Food Bank, and California Wildfire Recovery Fund.

When does Byrna's (BYRN) LA wildfire donation program end?

Byrna's donation program for LA wildfire victims runs through January 21, 2025.

Where did Byrna (BYRN) announce their LA wildfire support initiative?

Byrna's Chief Marketing Revenue Officer Luan Pham discussed the LA wildfire recovery support initiative during an interview on The Sean Hannity Show.