Byrna Technologies Partners with USCCA to Promote Less-Lethal Self-Defense Solutions
Byrna Technologies (Nasdaq: BYRN) has announced a strategic partnership with the United States Concealed Carry Association (USCCA), giving Byrna access to promote its less-lethal personal security solutions to USCCA's nearly one million members. The collaboration aims to position Byrna's less-lethal launchers as viable alternatives to traditional firearms while reaching responsible gun owners, a key target demographic.
The USCCA provides education, training, and self-defense liability insurance to its members. Through this partnership, Byrna customers will gain access to USCCA's self-defense training and liability insurance services, ensuring they are well-prepared and protected in self-defense situations.
Byrna Technologies (Nasdaq: BYRN) ha annunciato una partnership strategica con la United States Concealed Carry Association (USCCA), offrendo a Byrna l'accesso per promuovere le sue soluzioni di sicurezza personale meno letali a quasi un milione di membri dell'USCCA. La collaborazione mira a posizionare i lanciatori meno letali di Byrna come valide alternative alle armi da fuoco tradizionali, raggiungendo i proprietari di armi responsabili, un target demografico chiave.
L'USCCA fornisce educazione, formazione e assicurazione per responsabilità civile in difesa personale ai suoi membri. Grazie a questa partnership, i clienti di Byrna avranno accesso alla formazione in autodifesa e ai servizi di assicurazione per responsabilità dell'USCCA, assicurando che siano ben preparati e protetti in situazioni di autodifesa.
Byrna Technologies (Nasdaq: BYRN) ha anunciado una colaboración estratégica con la United States Concealed Carry Association (USCCA), otorgando a Byrna la oportunidad de promocionar sus soluciones de seguridad personal menos letales a casi un millón de miembros de la USCCA. La colaboración tiene como objetivo posicionar los lanzadores menos letales de Byrna como alternativas viables a las armas de fuego tradicionales, al tiempo que se dirige a los propietarios de armas responsables, un grupo demográfico clave.
La USCCA proporciona educación, formación y seguro de responsabilidad civil en defensa personal a sus miembros. A través de esta asociación, los clientes de Byrna tendrán acceso a la formación en defensa personal y a los servicios de seguro de responsabilidad de la USCCA, garantizando que estén bien preparados y protegidos en situaciones de autodifensa.
Byrna Technologies (Nasdaq: BYRN)는 미국 은폐 휴대 협회 (USCCA)와 전략 파트너십을 발표하여 Byrna가 USCCA의 거의 백만 명의 회원에게 덜 치명적인 개인 보안 솔루션을 홍보할 수 있는 기회를 제공합니다. 이 협력은 각종 전통적인 총기 대신 Byrna의 덜 치명적인 발사기를 유효한 대안으로 자리매김하는 것을 목표로 하며, 책임 있는 총기 소유자라는 핵심 목표 인구를 겨냥하고 있습니다.
USCCA는 회원에게 교육, 훈련 및 자기 방어 책임 보험을 제공합니다. 이 파트너십을 통해 Byrna 고객은 USCCA의 자기 방어 훈련 및 책임 보험 서비스에 접근할 수 있어 자기 방어 상황에서 잘 준비되고 보호받을 수 있습니다.
Byrna Technologies (Nasdaq: BYRN) a annoncé un partenariat stratégique avec la United States Concealed Carry Association (USCCA), donnant à Byrna la possibilité de promouvoir ses solutions de sécurité personnelle moins létales auprès des près d'un million de membres de l'USCCA. La collaboration vise à positionner les lanceurs moins létaux de Byrna comme des alternatives viables aux armes à feu traditionnelles, tout en touchant les propriétaires d'armes responsables, une cible démographique clé.
La USCCA fournit éducation, formation et assurance responsabilité civile en matière de légitime défense à ses membres. Grâce à ce partenariat, les clients de Byrna auront accès aux formations en légitime défense et aux services d'assurance responsabilité de l'USCCA, garantissant qu'ils sont bien préparés et protégés en cas de situation de légitime défense.
Byrna Technologies (Nasdaq: BYRN) hat eine strategische Partnerschaft mit der United States Concealed Carry Association (USCCA) bekannt gegeben, die Byrna Zugang bietet, um seine weniger tödlichen persönlichen Sicherheitslösungen bei fast einer Million Mitgliedern der USCCA zu fördern. Die Zusammenarbeit zielt darauf ab, Byrnas weniger tödliche Launcher als tragfähige Alternativen zu herkömmlichen Feuerwaffen zu positionieren und dabei verantwortungsbewusste Waffenbesitzer zu erreichen, eine wichtige Zielgruppe.
Die USCCA bietet ihren Mitgliedern Bildung, Schulung und Haftpflichtversicherung für Selbstverteidigung. Durch diese Partnerschaft erhalten Byrna-Kunden Zugang zu den Selbstverteidigungstrainings und Haftpflichtversicherungsdiensten der USCCA, wodurch sichergestellt wird, dass sie in Selbstverteidigungssituationen gut vorbereitet und geschützt sind.
- Access to nearly 1 million potential customers through USCCA membership base
- Strategic entry into the responsible gun owners market segment
- Enhanced product legitimacy through association with established industry organization
- New distribution channel for product promotion
- None.
Insights
This strategic partnership marks a pivotal moment for Byrna Technologies, potentially transforming their market position in the $2.9 billion personal defense market. Access to USCCA's nearly one million members represents a significant revenue opportunity, considering Byrna's current market penetration and average product pricing.
The partnership's value extends beyond mere distribution. USCCA's endorsement provides important legitimacy in the traditional firearms market, where consumer trust and credibility are paramount. This validation could accelerate market adoption rates, particularly among the valuable demographic of responsible gun owners who may be seeking less-lethal alternatives.
Three key strategic advantages emerge:
- Direct access to a pre-qualified customer base already interested in self-defense solutions
- Integration with USCCA's insurance and training programs, creating a comprehensive value proposition
- Enhanced brand credibility through association with a respected industry organization
From a competitive standpoint, this partnership creates significant barriers to entry for emerging competitors in the less-lethal space, as exclusive arrangements with major organizations like USCCA are difficult to replicate. The combination of Byrna's product innovation with USCCA's market reach and support services could establish a new industry standard for personal defense solutions.
ANDOVER, Mass., Jan. 27, 2025 (GLOBE NEWSWIRE) -- Byrna Technologies Inc. (“Byrna” or the “Company”) (Nasdaq: BYRN), a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, today announced that it is partnering with the United States Concealed Carry Association (USCCA). This collaboration will enable Byrna to highlight its less-lethal solutions to nearly one million USCCA members.
The United States Concealed Carry Association (USCCA) helps responsible Americans prepare for what happens before, during, and after an Act of Self-Defense. In addition to offering education and training, the USCCA has an insurance policy that provides the association’s members with self-defense liability insurance.
“This collaboration further legitimizes our less-lethal launchers as viable alternatives to traditional firearms,” said Bryan Ganz, CEO of Byrna. “With nearly a million members, the USCCA also offers us a new channel to introduce our products to responsible gun owners, a key demographic for us. We encourage our customers to take advantage of the USCCA’s self-defense training and liability insurance to ensure they are well-prepared and protected.”
USCCA Chairman and Co-Founder Tim Schmidt added: “Byrna is a leader in the less-lethal market, and we are proud to showcase their products to our members as an important self-defense option. We look forward to providing Byrna customers with access to best-in-class liability protection and important self-defense training lessons.”
About Byrna Technologies Inc.
Byrna is a technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions. For more information on the Company, please visit the corporate website here or the Company's investor relations site here. The Company is the manufacturer of the Byrna® SD personal security device, a state-of-the-art handheld CO2 powered launcher designed to provide a less-lethal alternative to a firearm for the consumer, private security, and law enforcement markets. To purchase Byrna products, visit the Company's e-commerce store.
Forward-Looking Statements
This news release contains “forward-looking statements” within the meaning of the securities laws. All statements contained in this news release, other than statements of current and historical fact, are forward-looking. Often, but not always, forward-looking statements can be identified by the use of words such as “plans,” “expects,” “intends,” “anticipates,” and “believes” and statements that certain actions, events or results “may,” “could,” “would,” “should,” “might,” “occur,” “be achieved,” or “will be taken.” Forward-looking statements include descriptions of currently occurring matters which may continue in the future. Forward-looking statements in this news release include, but are not limited to, our statements related to preliminary revenue results for the fourth fiscal quarter and fiscal year 2024, the timing of the release of full financial results for the quarter, trends regarding brand recognition and future sales potential, sales during the holiday season and during 2025, and the Company’s plans to open Company-owned retail stores. Forward-looking statements are not, and cannot be, a guarantee of future results or events. Forward-looking statements are based on, among other things, opinions, assumptions, estimates, and analyses that, while considered reasonable by the Company at the date the forward-looking information is provided, inherently are subject to significant risks, uncertainties, contingencies, and other factors that may cause actual results and events to be materially different from those expressed or implied.
Any number of risk factors could affect our actual results and cause them to differ materially from those expressed or implied by the forward-looking statements in this news release, including, but not limited to, disappointing market responses to current or future products or services; prolonged, new, or exacerbated disruption of the Company’s supply chain; the further or prolonged disruption of new product development; production or distribution or delays in entry or penetration of sales channels due to inventory constraints, competitive factors, increased shipping costs or freight interruptions; prototype, parts and material shortages, particularly of parts sourced from limited or sole source providers; determinations by third party controlled distribution channels not to carry or reduce inventory of the Company's products; determinations by advertisers to prohibit marketing of some or all Byrna products; the loss of marketing partners; potential cancellations of existing or future orders including as a result of any fulfillment delays, introduction of competing products, negative publicity, or other factors; product design defects or recalls; litigation, enforcement proceedings or other regulatory or legal developments; changes in consumer or political sentiment affecting product demand; regulatory factors including the impact of commerce and trade laws and regulations; import-export related matters or sanctions or embargos that could affect the Company's supply chain or markets; delays in planned operations related to licensing, registration or permit requirements; and future restrictions on the Company's cash resources, increased costs and other events that could potentially reduce demand for the Company's products or result in order cancellations. The order in which these factors appear should not be construed to indicate their relative importance or priority. We caution that these factors may not be exhaustive; accordingly, any forward-looking statements contained herein should not be relied upon as a prediction of actual results. Investors should carefully consider these and other relevant factors, including those risk factors in Part I, Item 1A, (“Risk Factors”) in the Company's most recent Form 10-K, should understand it is impossible to predict or identify all such factors or risks, should not consider the foregoing list, or the risks identified in the Company's SEC filings, to be a complete discussion of all potential risks or uncertainties, and should not place undue reliance on forward-looking information. The Company assumes no obligation to update or revise any forward-looking information, except as required by applicable law.
Investor Contact:
Tom Colton and Alec Wilson
Gateway Group, Inc.
949-574-3860
BYRN@gateway-grp.com
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