Overstock.com Announces Grand Reopening

Rhea-AI Summary

Beyond, Inc. (NYSE:BYON) announced the Grand Reopening of Overstock.com, featuring a new look and expanded inventory. The revamped site now includes closeouts, liquidation, factory direct, and reverse logistics merchandise, alongside core legacy categories. The company plans to offer millions of products across various categories, including furniture, apparel, home improvement, and more.

Dave Nielsen, President of Beyond, Inc., expressed encouragement over the accelerating revenue run-rate in the first 90 days. Marcus Lemonis, Executive Chairman, emphasized the company's goal to become an online leader in solving complex inventory problems for manufacturers, retailers, and distributors while creating a value-centric destination for consumers.

Positive

• Expanded inventory lineup including closeouts, liquidation, and factory direct merchandise
• Accelerating revenue run-rate in the first 90 days
• Plans to offer millions of products across various categories
• Strategy to penetrate multiple industries and solve complex inventory problems

Negative

• None.

Financial Analyst

Beyond, Inc., which owns Overstock and several other online retail brands, has announced the grand reopening of Overstock.com. The new product lineup includes closeouts, liquidation, factory direct and reverse logistics merchandise, along with expanded legacy categories. This wide range of products could attract diverse consumer segments and potentially drive increased traffic to the site.

The mention of an accelerating revenue run-rate in the first 90 days is noteworthy. While specific figures aren't provided, this suggests positive momentum in terms of sales. For retail investors, a growing revenue run-rate can indicate improving financial health and market traction, which could lead to stock appreciation.

However, a key point to consider is the competition in the online retail space. Overstock.com will be up against major players like Amazon and Walmart, which have considerable market share and brand recognition. Overstock's success will depend on its ability to offer unique value propositions, such as better pricing on closeouts and liquidation items or superior customer service.

In the short term, the news is likely to generate positive sentiment among investors, potentially boosting the stock price. Long-term success will depend on execution of the growth plan and the ability to carve out a niche in a highly competitive market.

Market Research Analyst

The reopening of Overstock.com is a significant move in the e-commerce market. The inclusion of new categories like closeouts and liquidation indicates a strategic pivot to capture a market segment focused on discounted and excess inventory. This could attract cost-conscious consumers and businesses looking for value deals.

The company's strategy to address 'excess and distressed inventory' is timely, given the current economic environment where supply chain disruptions and inventory surpluses are common. By offering a platform for manufacturers and retailers to offload excess stock, Overstock.com can position itself as a go-to marketplace for both buyers and sellers looking for good deals.

However, the success of this strategy will depend on effective marketing and customer acquisition efforts. The company must ensure that potential customers are aware of the unique product offerings and the value they can gain from shopping on Overstock.com.

In the long run, establishing strong partnerships and joint ventures will be important for sustained growth. The ability to continually supply unique and in-demand products will set Overstock.com apart from competitors.

—Management Encouraged by Accelerating Revenue Run-Rate in First 90 Days —

— New Categories Including Closeouts, Liquidation, Reverse Logistics, and Factory Direct, in Addition to Core Legacy Categories, Drive Growth Plan —

MIDVALE, Utah--(BUSINESS WIRE)-- Beyond, Inc. (NYSE:BYON), owner of Overstock, Bed Bath & Beyond, Zulily, and other online retail brands designed to unlock your home’s potential, today announced Overstock’s highly anticipated Grand Reopening.

The revived Overstock.com, with a new look and feel, now has an inventory lineup that includes closeouts, liquidation, factory direct, and reverse logistics merchandise, as well as expanded new and legacy categories. Plans for the site feature millions of products in categories such as indoor and outdoor furniture, apparel and footwear, rugs, decor, lighting, jewelry and watches, sports and entertainment collectibles, home improvement, luggage, storage and organization, kids and baby, and pet.

“As you visit the site today, it’s clear that we’re not just rebuilding legacy Overstock, but expanding the total offering into the vast white space that exists through categories including excess and distressed inventory,” said Dave Nielsen, President of Beyond, Inc. “I am encouraged by our accelerating revenue run-rate in our first 90 days and see growth potential.”

“It is our plan to ultimately penetrate multiple industries where we know there is a tremendous need to bring buyers and sellers together for a true win-win,” said Marcus Lemonis, Executive Chairman of Beyond, Inc. “We believe that our company can be an online leader, helping manufacturers, retailers, distributors, and lenders solve complex inventory problems in order to generate cash and improve their own profitability while creating a frequently visited, value-centric destination for consumers. This isn’t just about relaunching Overstock, but rather reimagining its significant possibilities. We will continue to establish partnerships and joint ventures to create product and deal flow, as well as unique ways to monetize the Overstock brand.”

About Beyond

Beyond, Inc. (NYSE:BYON), based in Midvale, Utah, is an ecommerce expert with a singular focus: connecting consumers with products and services that unlock their homes’ potential. The Company owns Overstock, Bed Bath & Beyond, Baby & Beyond, Zulily, and other related brands and associated intellectual property. Its suite of online shopping brands features millions of products for various life stages that millions of customers visit each month. Beyond regularly posts information about the Company and other related matters on the Newsroom and Investor Relations pages on its website, Beyond.com.

Beyond, Bed Bath & Beyond, Welcome Rewards, Zulily, Overstock and Backyard are trademarks of Beyond, Inc. Other service marks, trademarks and trade names which may be referred to herein are the property of their respective owners.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include all statements other than statements of historical fact, including but not limited to statements regarding plans for the Overstock and the Grand Reopening, growth potential for any time period, plans to establish partnerships and joint ventures, future promotions and product offerings, business results, and timing and duration of any of the foregoing. Additional information regarding factors that could materially affect results and the accuracy of the forward-looking statements contained herein may be found in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2023, filed with the SEC on February 23, 2024, on Form 10-Q for the quarter ended March 31, 2024, filed with the SEC on May 8, 2024, and in our subsequent filings with the SEC.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240718378581/en/

Alexis Callahan, VP of Investor Relations & Public Relations

ir@beyond.com

pr@beyond.com

Source: Beyond, Inc.

FAQ

What new categories has Overstock.com added in its Grand Reopening?

Overstock.com has added closeouts, liquidation, factory direct, and reverse logistics merchandise to its inventory lineup, in addition to expanding its core legacy categories.

How has Beyond Inc (BYON) performed in the first 90 days since acquiring Overstock?

According to the company's president, Dave Nielsen, Beyond Inc has seen an accelerating revenue run-rate in the first 90 days since acquiring Overstock.

What is Beyond Inc's (BYON) strategy for Overstock.com's future growth?

Beyond Inc plans to penetrate multiple industries, solve complex inventory problems for manufacturers and retailers, and create a value-centric destination for consumers, while expanding Overstock's product offerings and establishing partnerships to create product and deal flow.

What product categories will be featured on the revamped Overstock.com?

The revamped Overstock.com plans to feature millions of products in categories such as furniture, apparel, home improvement, decor, jewelry, sports collectibles, luggage, storage, kids and baby items, and pet supplies.