Beyond Sun Sausage™ Expands to Whole Foods Market
Beyond Meat (NASDAQ: BYND) announces the nationwide rollout of Beyond Sun Sausage™ at Whole Foods Market stores following a successful July launch. The product line, available in Pesto and Cajun flavors, has become a top-selling new plant-based meat in natural grocery retailers. Unlike Beyond Meat's core products, it's not designed to replicate traditional meats. Each link contains 12g of protein from pea, brown rice, and red lentil proteins, with only 1g of saturated fat. The product has earned certifications from the American Heart Association's Heart-Check program and the American Diabetes Association's Better Choices for Life program.
Beyond Meat (NASDAQ: BYND) annuncia il lancio nazionale del Beyond Sun Sausage™ nei negozi Whole Foods Market a seguito di un successo nel lancio di luglio. La linea di prodotti, disponibile nei sapori Pesto e Cajun, è diventata uno dei nuovi prodotti a base vegetale più venduti nei negozi di alimenti naturali. A differenza dei prodotti principali di Beyond Meat, non è progettata per replicare le carni tradizionali. Ogni salsiccia contiene 12g di proteine provenienti da proteine di piselli, riso integrale e lenticchie rosse, con solo 1g di grassi saturi. Il prodotto ha ottenuto certificazioni dal programma Heart-Check dell'American Heart Association e dal programma Better Choices for Life dell'American Diabetes Association.
Beyond Meat (NASDAQ: BYND) anuncia el lanzamiento nacional de Beyond Sun Sausage™ en las tiendas Whole Foods Market tras un exitoso lanzamiento en julio. La línea de productos, disponible en sabores Pesto y Cajun, se ha convertido en una de las nuevas carnes a base de plantas más vendidas en los minoristas de alimentos naturales. A diferencia de los productos principales de Beyond Meat, no está diseñada para replicar las carnes tradicionales. Cada salchicha contiene 12g de proteína de proteínas de guisante, arroz integral y lentejas rojas, con solo 1g de grasa saturada. El producto ha obtenido certificaciones del programa Heart-Check de la American Heart Association y del programa Better Choices for Life de la American Diabetes Association.
비욘드 미트 (NASDAQ: BYND)는 7월 출시 후 성공적인 반응을 바탕으로 비욘드 선 소시지™를 전국적으로 출시한다고 발표했습니다. 이 제품 라인은 바질 페스토와 케이준 맛으로 제공되며, 자연 식품 소매점에서 가장 많이 팔리는 새로운 식물성 고기 중 하나가 되었습니다. 비욘드 미트의 핵심 제품과는 달리 전통적인 육류를 복제하기 위해 설계되지 않았습니다. 각 소세지에는 완두콩, 갈색 쌀, 빨간 렌틸콩 단백질에서 오는 12g의 단백질이 포함되어 있습니다, 포화 지방은 단 1g입니다. 이 제품은 미국심장협회(American Heart Association)의 하트 체크(Heart-Check) 프로그램과 미국당뇨병협회(American Diabetes Association)의 생명을 위한 더 나은 선택(Better Choices for Life) 프로그램에서 인증을 받았습니다.
Beyond Meat (NASDAQ: BYND) annonce le lancement national de Beyond Sun Sausage™ dans les magasins Whole Foods Market suite à un lancement réussi en juillet. Cette gamme de produits, disponible en saveurs Pesto et Cajun, est devenue un des nouveaux produits à base de plantes les plus vendus dans les magasins de produits naturels. Contrairement aux produits principaux de Beyond Meat, elle n'est pas conçue pour reproduire les viandes traditionnelles. Chaque saucisse contient 12g de protéines provenant de protéines de pois, de riz brun et de lentilles rouges, avec seulement 1g de graisse saturée. Le produit a obtenu des certifications du programme Heart-Check de l'American Heart Association et du programme Better Choices for Life de l'American Diabetes Association.
Beyond Meat (NASDAQ: BYND) kündigt die landesweite Einführung von Beyond Sun Sausage™ in den Whole Foods Market-Filialen nach einem erfolgreichen Launch im Juli an. Die Produktlinie, die in den Geschmacksrichtungen Pesto und Cajun erhältlich ist, hat sich als eines der meistverkauften neuen pflanzlichen Fleischprodukte in Naturkostgeschäften etabliert. Im Gegensatz zu den Hauptprodukten von Beyond Meat ist sie nicht darauf ausgelegt, herkömmliches Fleisch nachzuahmen. Jede Wurst enthält 12g Protein aus Erbsen-, Vollkornreis- und roten Linsenproteinen, und hat nur 1g gesättigte Fettsäuren. Das Produkt hat Zertifizierungen des Heart-Check-Programms der American Heart Association und des Better Choices for Life-Programms der American Diabetes Association erhalten.
- Product expansion to major retailer Whole Foods Market nationwide
- Strong initial sales performance in natural grocery segment
- Product meets American Heart Association and American Diabetes Association certification standards
- None.
Insights
The expansion of Beyond Sun Sausage to Whole Foods Market represents a strategic pivot in Beyond Meat's product strategy. Unlike previous offerings that mimicked traditional meats, this new product line creates its own category, potentially appealing to health-conscious consumers who aren't necessarily seeking meat alternatives. The product's success in natural grocery retailers and endorsements from the American Heart Association and American Diabetes Association could help rebuild consumer trust and market share.
However, while the Whole Foods expansion increases distribution, BYND faces significant challenges:
- Intense competition in the plant-based sector
- Overall category sales decline
- High operating costs and declining margins
Following a successful initial launch, Beyond Meat’s healthy, flavor-forward plant-based links are debuting at Whole Foods Market stores coast-to-coast
Beyond Sun Sausage is filled with wholesome ingredients from legumes and vegetables and offers 12g of clean protein per link with 1g of saturated fat, meeting the rigorous nutritional guidelines of the American Heart Association’s Heart-Check program and the American Diabetes Association's Better Choices for Life program
EL SEGUNDO, Calif., Nov. 14, 2024 (GLOBE NEWSWIRE) -- Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat, today announced that its newest product innovation, Beyond Sun Sausage™, is rolling out at Whole Foods Market stores across the country. The expansion follows an initial successful launch in late July, with the Beyond Sun Sausage brand line quickly becoming a top selling new plant-based meat product in natural grocery retailers.1
Unlike Beyond Meat’s core product portfolio, Beyond Sun Sausage is not intended to replicate beef, pork or poultry but rather be its own delicious, satisfying protein option. Made from wholesome plant-based ingredients, including spinach, bell peppers and yellow pea, brown rice and red lentil proteins, Beyond Sun Sausage is available in bold, culinary-forward flavors with Beyond Sun Sausage Pesto rolling out now at all Whole Foods Stores nationwide, and Beyond Sun Sausage Cajun rolling out at select Whole Foods Stores coast-to-coast.
“Beyond Sun Sausage represents an important and exciting expansion of our product portfolio delivering savory taste and clean protein without being restricted to replicating beef, pork or poultry,” said Ethan Brown, Beyond Meat Founder & CEO. “Made from wholesome plant-based ingredients and earning prestigious recognition from leading health organizations, we look forward to introducing our newest product innovation to even more consumers across the country.”
Highlights of Beyond Sun Sausage:
- 12g protein per link from a blend of pea, brown rice, faba bean and red lentil proteins
- Made with avocado oil, which is high in heart-healthy monounsaturated fats2
- Low in saturated fat – with 1g per link
- No cholesterol
- No added antibiotics or hormones
- No soy, gluten or GMOs
- Certified as a heart-healthy food by the American Heart Association’s Heart-Check program
- Certified by the Better Choices for Life program of the American Diabetes Association®
The debut of Beyond Sun Sausage follows the recent health-focused reformulation of Beyond Meat’s core Beyond Burger, Beyond Beef and Beyond Sausage products in US retail. Now made with avocado oil, the company significantly reduced the saturated fat in the reformulated products to just 2g per serving without sacrificing taste and flavor. These advancements in nutrition have earned recognition from leading health organizations including the American Heart Association’s Heart-Check recipe program and American Diabetes Association’s Better Choices for Life program. As part of Beyond Meat’s mission to make tasty, nutritious and sustainable plant-based eating more accessible, the company also recently released its first cookbook, Serve Love, a free collection of heart-healthy Beyond Meat recipes certified by the American Heart Association’s Heart-Check program.
Whether grilled, simmered, or sautéed, Beyond Sun Sausage is a flavorful and nutritious way to add quick and easy protein at breakfast, lunch or dinner. Try it in the Beyond Cajun Sun Sausage Scramble or Beyond Sun Sausage Pesto Penne, and for more recipes and information on Beyond Sun Sausage, visit the Beyond Meat website.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats made from simple ingredients without GMOs, no added hormones or antibiotics, and 0 mg of cholesterol per serving. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. Beyond Meat’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based meat to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. Visit www.BeyondMeat.com and follow @BeyondMeat, on Facebook, Instagram, Threads, X and LinkedIn.
Beyond Meat Forward Looking Statements
Certain statements in this release constitute “forward-looking statements.” These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Beyond Meat believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in Beyond Meat's Annual Report on Form 10-K for the year ended December 31, 2023 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 1, 2024, and Beyond Meat’s Quarterly Report on Form 10-Q for the quarter ended June 29, 2024 filed with the SEC on August 8, 2024, as well as other factors described from time to time in Beyond Meat’s filings with the SEC. Such forward-looking statements are made only as of the date of this release. Beyond Meat undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If Beyond Meat does update one or more forward-looking statements, no inference should be made that Beyond Meat will make additional updates with respect to those or other forward-looking statements.
Media Contact
Shira Zackai
Shira.Zackai@BeyondMeat.com
1 Total Natural Premium Retailer Channel as defined by SPINS, $ Sales New PBM Items L12W thru 10/6/24 (Sun Sausage Brand Line = Combined Sales Cajun, Pesto, and Pineapple Jalapeno)
2 https://www.heart.org/en/healthy-living/healthy-eating/eat-smart/fats/monounsaturated-fats
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/700d9380-8bad-4145-b95b-177a12f13723
FAQ
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