Beyond Meat® Expands Beyond IV Product Line with the Debut of New Beyond Sausage® at Grocery Stores Nationwide, Including at Kroger and Whole Foods Market
Beyond Meat has launched its fourth generation Beyond Sausage, available nationwide at major grocery stores like Kroger and Whole Foods Market.
The new Beyond Sausage features enhanced flavor, a meatier texture, and improved nutrition, including 2g of saturated fat and 17g of protein per link. Made with avocado oil, it reduces saturated fat by 66% compared to the previous version and has less sodium.
To celebrate, Beyond Meat also released its first cookbook, Serve Love, featuring heart-healthy recipes certified by the American Heart Association.
- Launch of fourth generation Beyond Sausage with enhanced flavor and texture.
- New Beyond Sausage contains only 2g of saturated fat and 17g of protein per link.
- Product certified for heart health by the American Heart Association.
- Cookbook release featuring heart-healthy recipes.
- No significant negative business aspects mentioned.
Insights
Beyond Meat's new Beyond Sausage launch is a notable development in the plant-based meat sector. This expansion indicates a strategic move to capitalize on health-conscious consumers who are increasingly seeking healthier alternatives to traditional meat products. The use of avocado oil to reduce saturated fat content while offering 17g of protein per link showcases Beyond Meat's commitment to improving nutritional profiles. This aligns with industry trends towards clean label products, where consumers demand fewer and more recognizable ingredients.
From a market perspective, the nationwide availability at major grocery chains like Kroger and Whole Foods Market will significantly enhance product visibility and accessibility, likely driving sales volumes. The endorsement from the American Heart Association and the American Diabetes Association further bolsters the product's credibility and appeal among health-conscious consumers.
In the short term, this rollout may translate into increased revenues and market share for Beyond Meat, especially given the growing popularity of plant-based diets. In the long term, continuous innovation and product differentiation will be important for maintaining a competitive edge in a rapidly evolving market.
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The new Beyond Sausage product is a noteworthy advancement in plant-based nutrition. Incorporating avocado oil significantly reduces the saturated fat content, making it a healthier option compared to traditional pork sausages. With only 2g of saturated fat per link, this product addresses a major consumer concern regarding the health impacts of plant-based meats. Additionally, the simplified ingredient list caters to those seeking cleaner labels, free from additives and overly processed components.
From a health standpoint, the inclusion of 17g of protein per serving is impressive, meeting the dietary needs of those looking for substantial protein sources outside of animal products. The certifications from the American Heart Association and the American Diabetes Association add a layer of trust and validation, confirming the product's health benefits.
In the short term, consumers who prioritize heart health and manage conditions like diabetes will likely integrate this product into their diets. In the long term, if Beyond Meat continues to innovate with health-forward formulations, it could solidify its position as a leader in the plant-based meat industry.
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The delicious, fourth generation Beyond Sausage offers enhanced flavor and meaty texture while raising the bar on nutrition and earning recognition from leading health organizations
Now made with avocado oil, the new Beyond Sausage has just 2g of saturated fat per link and 17g of protein per link
To celebrate the new fourth generation range, Beyond Meat is today debuting a first-of-its-kind cookbook, Serve Love, a collection of heart-healthy Beyond Meat recipes certified by the American Heart Association’s Heart-Check program
EL SEGUNDO, Calif., June 20, 2024 (GLOBE NEWSWIRE) -- Beyond Meat, Inc. (NASDAQ: BYND), today announced the expansion of its Beyond IV product line with the roll out of the new, fourth generation Beyond Sausage® at grocery stores nationwide. Featuring enhanced flavor and a meatier texture, the new Beyond Sausage has been reformulated to advance taste and nutrition as part of Beyond Meat’s ongoing mission to deliver plant-based proteins that are not only incredibly delicious but offer significant nutritional and environmental benefits for consumers. This exciting announcement follows the debut of the new Beyond Burger and Beyond Beef, the most significant renovation in the company’s history.
“The new Beyond Sausage is incredibly juicy, meaty, and delicious, and I love that it's made with heart-healthy avocado oil, helping to lower the saturated fat to just 2g per link! Plus, it has less sodium than the previous version and features a simplified ingredient list. Beyond Meat is truly pioneering the future of superior plant-based meat products,” said Joy Bauer, renowned registered dietitian, #1 NYT bestselling author, and Beyond Meat nutrition advisor.
Some of the key changes in the NEW, fourth generation Beyond Sausage:
- Made with avocado oil, which is high in heart-healthy monounsaturated fats1
- Reduced saturated fat by
66% vs. the previous version of Beyond Sausage – just 2g per link which is75% less saturated fat than traditional pork sausage - An excellent source of protein, now with 17g per serving
- Simplified the ingredient list, including removing coconut and canola oils
- Featured in a collection of heart-healthy recipes certified by the American Heart Association’s Heart-Check program
- Certified as part of the American Diabetes Association’s Better Choices for Life program
“The new Beyond Sausage is an incredibly delicious and versatile product that is a must have for your summer gatherings. From classic sausage, peppers and onions, to the perfect protein-topper for pastas, salads and more, these juicy sausages grill gorgeously and sear super well thanks to the addition of avocado oil,” said Diana Stavaridis, Senior Culinary Manager, Beyond Meat.
To celebrate Beyond Meat’s growing Beyond IV portfolio of products, the company is excited to unveil its first-ever cookbook, Serve Love, a collection of heart-healthy Beyond Meat recipes certified by the American Heart Association’s Heart-Check program. These recipes, which meet the American Heart Association’s strict nutrition requirements around calories, saturated fat, sodium and added sugar, give consumers the confidence to know that when they’re preparing these meals, they’re making something that will not only taste great but be great for their health too. Products featured in Serve Love include the new Beyond Sausage, Beyond Burger® and Beyond Beef® as well as Beyond Steak®. The cookbook, which launches today, is available for free download via the Beyond Meat website and helps to make nutritious, sustainable plant-based meals more accessible to all.
"We are thrilled to introduce Beyond Meat's first ever cookbook certified by the American Heart Association's Heart-Check program. We know that food is an act of love, and serving Beyond Meat to your family is a radical act of love. Our Serve Love cookbook celebrates this love and makes it easier than ever for consumers to prepare delicious and heart-healthy plant-based recipes," said Akerho “AK” Oghoghomeh, Chief Marketing Officer, Beyond Meat. “We know that health is a top driver to the plant-based meat category, and we’re proud to deliver on that expectation with a growing portfolio of products that are not only absolutely delicious but that offer significant nutritional benefits.”
Beyond Meat kicked off the launch of its new Beyond Sausage in Love County, Oklahoma, by serving recipes from the cookbook to local residents and families. Beyond Meat will continue to Serve Love in this special community throughout the summer through various activations and programs including working with the local food bank. Follow along on Beyond Meat’s social channels for more.
The new, fourth generation Beyond Sausage Brat Original and Hot Italian-Style flavors in eye-catching gold packing are rolling out now at grocery stores nationwide including Kroger, Albertsons, Publix, Whole Foods Market, Sprouts and more. The Beyond Sausage Mild Italian-Style flavor is expected to launch later this summer. To find the store nearest you, visit the Beyond Meat store locator.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats made from simple ingredients without GMOs, no added hormones or antibiotics, and 0 mg of cholesterol per serving. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. Beyond Meat’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based meat to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. Visit www.BeyondMeat.com and follow @BeyondMeat on Facebook, Instagram, Threads and LinkedIn.
Beyond Meat Forward Looking Statements
Certain statements in this release constitute “forward-looking statements.” These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Beyond Meat believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in Beyond Meat's Annual Report on Form 10-K for the year ended December 31, 2023 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 1, 2024, and Beyond Meat’s Quarterly Report on Form 10-Q for the quarter ended March 30, 2024 filed with the SEC on May 9, 2024, as well as other factors described from time to time in Beyond Meat’s filings with the SEC. Such forward-looking statements are made only as of the date of this release. Beyond Meat undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If Beyond Meat does update one or more forward-looking statements, no inference should be made that Beyond Meat will make additional updates with respect to those or other forward-looking statements.
Media Contact
Shira Zackai
shira.zackai@beyondmeat.com
1 https://www.heart.org/en/healthy-living/healthy-eating/eat-smart/fats/monounsaturated-fats
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/2ece9cbb-0ed6-46b5-95a7-8d4cb5616f47
https://www.globenewswire.com/NewsRoom/AttachmentNg/3c359141-dcac-4420-b60a-927493d54088
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