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Anheuser-Busch InBev SA/NV (AB InBev) is a leading multinational drink and brewing company headquartered in Leuven, Belgium. Known by its stock symbol BUD, AB InBev stands as the largest brewer globally, with functional management offices in New York City and regional headquarters spread across São Paulo, London, St. Louis, Mexico City, Bremen, Johannesburg, among others. The company was established through the 2008 merger of Belgium-based InBev and US-based Anheuser-Busch and has since expanded its influence by acquiring SABMiller in 2016.
AB InBev boasts an impressive portfolio featuring six of the top 10 beer brands by volume, according to Euromonitor. With a stronghold in the beverage industry, the firm holds a 62% economic interest in Ambev and continues to expand its product range and market reach. The company distributes 23 brands with retail sales exceeding $1 billion each, making it one of the top five consumer product companies globally, as measured by EBITDA.
The company’s product line includes iconic beers such as Budweiser, Corona, and Stella Artois, as well as local champions like Aguila, Brahma, and Cass. AB InBev’s focus on innovation and quality has also led to recent ventures in diverse product categories, including non-alcoholic beverages and the burgeoning cannabis beverage market.
AB InBev's commitment to growth and sustainability can be seen in its recent collaborations and projects. For instance, its strategic investment in Blaze Life Holdings (BLH) has allowed AB InBev to enter the cannabis beverage segment, with DeltaBev being a notable player under BLH. DeltaBev recently secured production and distribution agreements with multiple brands, such as Mary Jones Soda and CANN, further solidifying AB InBev's footprint in this niche market.
Financially, AB InBev has shown robust performance, driven by its diverse portfolio and strategic acquisitions. The company continues to prioritize sustainability and innovation, with a focus on reducing its environmental impact and enhancing its supply chain efficiency. By leveraging its global presence and extensive experience in beverage production, AB InBev is well-positioned to continue its growth trajectory in the years to come.
With a keen eye on market trends and consumer preferences, AB InBev remains a formidable force in the global beverage industry, constantly adapting and evolving to meet the changing demands of its consumers.
Corona Cero, the global beer sponsor of the Olympic & Paralympic Games, has launched its Golden Venues activation. This initiative brings the same seats as from Olympic Games venues in Paris to 11 iconic travel destinations across 9 countries and 4 continents. The locations, chosen for their stunning sunsets and scenic beauty, include Arpoador beach in Rio de Janeiro, Grand Peninsula Lagonissi in Athens, and Café Del Mar in Cartagena.
This activation is part of Corona Cero's 'For Every Golden Moment' platform, aiming to encourage fans to reconnect with nature and embrace their own golden moments daily. The brand, recognized as the world's most valuable beer brand in Kantar's BrandZ global 2024 rankings, is committed to promoting outdoor experiences and environmental stewardship.
Michelob Ultra, a global brand under AB InBev, is now the Official Beer Sponsor of the Concacaf Champions Cup, Concacaf W Champions Cup, and Major League Soccer (MLS). Additionally, Michelob Ultra becomes the Title Sponsor of the Michelob Ultra Campeones Cup.
This partnership, effective immediately, encompasses numerous high-profile soccer events and matches including the MLS regular season, All-Star games, and the MLS Cup. The deal also covers digital activations such as 'Michelob Ultra Pitchside' that allows fans to win tickets and VIP experiences.
This strategic alliance aims to enhance fan engagement and elevate the profile of these competitions. The agreement arrives at a significant period for soccer in North America, coinciding with major upcoming events like the 2024 Copa America, 2025 FIFA Club World Cup, and the 2026 FIFA World Cup.
Corona Cero, a no-alcohol beer from AB InBev, has launched its "For Every Golden Moment" campaign as the first Olympic Games global beer sponsor. The campaign celebrates everyday golden moments, paralleling Olympic achievements from Rio 2016 and Tokyo 2020. The campaign will roll out in over 40 markets globally, across various media platforms, including Olympics-themed bottles in select markets. AB InBev emphasizes Corona Cero's alignment with themes of moderation, relaxation, and celebration, aiming to connect people with nature and meaningful life moments. The creative team includes Grey and director Henry-Alex Rubin.
Danone has joined the 100+ Accelerator as the fifth partner, alongside AB InBev (NYSE:BUD), The Coca-Cola Company, Colgate-Palmolive, and Unilever. The program, initiated by AB InBev in 2018, focuses on sustainable innovation in water stewardship, circular economy, sustainable agriculture, and climate action. To date, the accelerator has supported 148 companies in 38 countries. Danone's involvement highlights its commitment to sustainability and leveraging partnerships for growth. Applications for the sixth cohort open on May 30, inviting innovative entrepreneurs to contribute to global sustainability efforts.
Anheuser-Busch InBev (NYSE:BUD) reported a first-quarter 2024 revenue increase of 2.6% with a 5.4% EBITDA increase and a 16% growth in Underlying EPS. The company's strategic priorities focus on category leadership, digital monetization, and business optimization. Notable financial highlights include a 6.7% increase in megabrand revenues and a 3.3% rise in revenue per hl. The company's digital ecosystem, BEES, captured 11.3 billion USD of GMV, and the Underlying EPS reached 0.75 USD. AB InBev continues to invest in sustainability efforts while maintaining a positive outlook for FY24.
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