Michelob ULTRA, Busch Light, Budweiser, Bud Light and Stella Artois On Tap for Super Bowl LIX

Rhea-AI Impact

(Low)

Rhea-AI Sentiment

(Very Positive)

Rhea-AI Summary

Anheuser-Busch (NYSE:BUD) has announced its largest Super Bowl advertising presence among beer, alcohol, and CPG companies for Super Bowl LIX on February 9. The company will feature five brands - Michelob ULTRA, Busch Light, Budweiser, Bud Light, and Stella Artois - with three minutes of national advertising time and 45 seconds of regional advertising time.

The campaign includes Michelob ULTRA's new 'Play For An ULTRA' platform, Busch Light's continuation of 'The Busch Guide by Busch Guy' series, Budweiser's Clydesdale-featured story, Bud Light's celebrity-partnered humor campaign, and Stella Artois' return after five years with its 'Taste Worth More' campaign. The company owns the top two fastest-growing brands in the industry - Michelob ULTRA and Busch Light, with Bud Light maintaining its position as the #1 selling beer in the country.

Positive

Increased investment in Super Bowl advertising, securing largest presence among beer, alcohol and CPG companies
Owns top two fastest-growing brands in the industry (Michelob ULTRA and Busch Light)
Bud Light maintains position as #1 selling beer in the country
Comprehensive marketing strategy across multiple channels including general market, Spanish language, and streaming broadcasts

Negative

None.

News Market Reaction 1 Alert

+1.42% News Effect

On the day this news was published, BUD gained 1.42%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

01/16/2025 - 09:00 AM

Anheuser-Busch increases investment in Super Bowl LIX and returns with the iconic brands, the star power and the memorable stories that fans crave

ST. LOUIS, Jan. 16, 2025 /PRNewswire/ -- For decades, Anheuser-Busch (NYSE:BUD) brands have been in hand, on screen and raised in celebration of the most iconic moments in sports and entertainment. Today, Anheuser-Busch announced that Michelob ULTRA, Busch Light, Budweiser, Bud Light and Stella Artois will bring all-new commercials to the broadcast of Super Bowl LIX on February 9. America's leading brewer and owner of the top two fastest-growing brands in the industry¹ – Michelob ULTRA and Busch Light – continues to strengthen the U.S. beer category through major investments that celebrate beer and delight consumers, including becoming this year's largest Super Bowl advertiser across all beer, alcohol and consumer packaged goods companies.

Kyle Norrington, Chief Commercial Officer, Anheuser-Busch, stated, "At Anheuser-Busch we recognize the unique position that our decades of experience with Super Bowl has granted us. For our brands to be an essential part of the broadcast, the in-game experience in bars and at-home watch parties across the country is a privilege we do not take lightly. A cultural moment like Super Bowl is when we truly show the world that no one can meet the moment like we can."

Anheuser-Busch will increase its investment and return to Super Bowl LIX with five ads, three minutes of national advertising time and 45 seconds of regional advertising time. Super Bowl LIX is a jumping off point for each brand and will give viewers a glimpse into what they can expect from the country's most iconic beer brands over the next year.

For over two decades, Michelob ULTRA, the #1 fastest-growing brand in the industry², has been championing an active lifestyle, encouraging social athletes to give it their all, whether it's their first time on the court or they're playing to fill the trophy cabinet. Making its debut during the NFL Division and Conference Championships and Super Bowl LIX, Michelob ULTRA is upping the ante and harnessing the joy of friendly competition through its new brand platform, "Play For An ULTRA".
Busch Light, the #2 fastest-growing brand in the industry³, returns to Super Bowl with another chapter of its "The Busch Guide by Busch Guy," a series of humorous ads that star the brand's longtime flannel-clad mascot, the Busch Guy, who provides cold and smooth survival skills for the great outdoors. This year, fans in Florida can catch the high-octane spot on gameday, before it airs nationally starting on February 16.
For Super Bowl LIX, Budweiser is bringing its smallest star to the biggest stage alongside the world-famous Clydesdale hitch. Back with a heartfelt story that showcases the grit, resilience and dedication of the brand that has been delivering for its consumers since 1876, the commercial will air nationally on Budweiser's digital channels and in select markets during the game's broadcast.
Bud Light, the #1 selling beer in the country⁴, is bringing its iconic humor to neighborhoods around the country with its Super Bowl LIX campaign. With the help of celebrity partners that highlight the brand's passion points in sports and music, the spot will emphasize that there are few things easier to enjoy than good friends and cold Bud Lights.
Following the global launch of its "Taste Worth More" campaign in 2024, Stella Artois will continue its focus on the moments that matter with a new campaign launching at Super Bowl LIX. Returning to the big game after five years, the brand will enlist the help of iconic celebrity partners to showcase that conversations over an ice-cold Stella Artois can create meaningful connection, even when least expected.

The new creative from Anheuser-Busch and its brands will appear through national and regional campaigns inclusive of the general market, Spanish language and streaming broadcasts, pre-and post-game activations, integrations at retail and out-of-home placements in key markets.

As one of the largest and most influential sports sponsors and advertisers in the world, Anheuser-Busch is committed to bringing 21+ fans closer to the sports they love through the sponsorship of flagship events, leagues, teams, stadiums, athletes, and continued investments in communities across the country.

ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.

Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life. We are home to several of America's most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation's military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that's who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

¹ Circana Total US MULC for the 13 weeks ending 12.29.24
² Circana Total US MULC for the13 weeks ending 12.29.24
³ Circana Total US MULC for the13 weeks ending 12.29.24
⁴ Circana Total US MULC for the13 weeks ending 12.29.24

Media Contact: Lily Herring, lily.herring@anheuser-busch.com