Braze Customer Engagement Platform Now Available in AWS Marketplace

Rhea-AI Summary

Braze announces availability in AWS Marketplace, strengthening its relationship with AWS and offering simplified procurement for customers.

Positive

• Braze is now available in AWS Marketplace, making it easier for customers to find, test, buy, and deploy the software on Amazon Web Services (AWS). This deepens the relationship between Braze and AWS and provides customers with simplified procurement options.
• Brands that leverage cross-channel customer engagement strategies using Braze can boost 90-day retention rates by 55% and achieve an average 3.2X uplift in purchases per user.
• The availability of Braze in AWS Marketplace allows customers to better leverage their AWS cloud investments and the convenience of the marketplace.

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• None.

Leading customer engagement platform is now available in AWS Marketplace enabling simplified procurement and fast deployment on AWS

NEW YORK--(BUSINESS WIRE)-- Braze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, announced today that it’s now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). The launch signals a deepening relationship between Braze and Alloys partner AWS, and makes it easier for Braze customers and prospects to enjoy the simplified procurement that AWS Marketplace offers.

Today’s consumers increasingly expect relevant, timely, and personalized brand experiences across channels. To meet this growing demand, it's essential that brands have easy access to a powerful customer engagement platform to seamlessly create multi-channel experiences that exceed customer expectations, building strong loyalty and retention that drive business outcomes. In fact, brands that leverage cross-channel customer engagement strategies across in-product messaging, like in-app/browser messaging, and out-of-product messaging, like email or push, can boost 90-day retention rates by 55% and help brands achieve an average 3.2X uplift in purchases per user.

Braze believes a brand's most valuable asset is its customer relationships. Leading companies use Braze to power customer-centric interactions in a meaningful and valuable way. The Braze platform empowers brands to listen to their customers better, understand them more deeply and act on that understanding in a way that is human and personal. Using Braze, brands ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns, and continuously evolve their customer engagement strategies.

“Together with AWS, we continue to help companies power compelling and innovative customer engagement strategies and experiences at scale to seamlessly deliver loyalty, advocacy, and ongoing business value,” said Matt McRoberts, SVP of Global Alliances of Braze. “This expanded availability of Braze will allow our shared customers to better leverage AWS cloud investments and the convenience of AWS Marketplace.”

Find Braze in AWS Marketplace here. Learn more about Braze’s relationship with AWS here.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding the expected benefits resulting from availability of Braze in AWS Marketplace and the anticipated performance and benefits from the Braze product platform. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2023, filed with the U.S. Securities and Exchange Commission on September 8, 2023 and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.

About Braze

Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2023 Best Workplaces in New York, 2023 UK Best Workplaces for Women by Great Place to Work, and Fortune’s 2022 Best US Workplaces in Technology. The company is headquartered in New York with 10+ offices across North America, Europe, and APAC. Learn more at braze.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231016618311/en/

Hannah Blackington

Director, Global Communications

press@braze.com

Source: Braze

FAQ

What is the news about?

The news is about Braze announcing its availability in AWS Marketplace, which allows customers to easily find, test, buy, and deploy the software on AWS.

What are the benefits of Braze being available in AWS Marketplace?

The availability of Braze in AWS Marketplace strengthens the relationship between Braze and AWS and provides customers with simplified procurement options.

How can brands benefit from using Braze?

Brands that leverage cross-channel customer engagement strategies using Braze can boost 90-day retention rates by 55% and achieve an average 3.2X uplift in purchases per user.

What does the availability of Braze in AWS Marketplace enable customers to do?

The availability of Braze in AWS Marketplace allows customers to better leverage their AWS cloud investments and the convenience of the marketplace.