Braze Launches New Shopify Partnership and eCommerce Features
Braze (BRZE) has announced a strategic partnership with Shopify and introduced new eCommerce features to enhance customer engagement. The integration, launching in Q1 2025, will enable bi-directional commerce insights and personalized shopping experiences using Shopify's visitor data and product metafields.
The company is rolling out several new capabilities including: pre-defined events for eCommerce use cases like Abandoned Cart (Q1-Q2 2025), pre-built Canvas and Email templates (Q1-Q3 2025), customizable Landing Page templates (Q1 2025), and enhanced WhatsApp Commerce features (Q2 2025) including dynamic product messages and rich media support.
Notable brands already using Braze's platform include e.l.f. Beauty, Hugo Boss, Gymshark, Gap, and Overstock. The new features aim to help eCommerce marketers create more personalized, data-driven customer experiences while improving conversion rates, retention, and lifetime value.
Braze (BRZE) ha annunciato una partnership strategica con Shopify e ha introdotto nuove funzionalità per l'eCommerce per migliorare il coinvolgimento dei clienti. L'integrazione, che sarà lanciata nel primo trimestre del 2025, permetterà di ottenere informazioni commerciali bidirezionali e esperienze di acquisto personalizzate utilizzando i dati dei visitatori di Shopify e i metafield dei prodotti.
L'azienda sta implementando diverse nuove capacità tra cui: eventi predefiniti per casi d'uso eCommerce come il Carrello Abbandonato (Q1-Q2 2025), modelli predefiniti per Canvas ed Email (Q1-Q3 2025), modelli di Landing Page personalizzabili (Q1 2025) e funzionalità avanzate per il commercio su WhatsApp (Q2 2025) che includono messaggi di prodotto dinamici e supporto per contenuti multimediali ricchi.
Tra i marchi di rilievo che utilizzano già la piattaforma di Braze ci sono e.l.f. Beauty, Hugo Boss, Gymshark, Gap e Overstock. Le nuove funzionalità mirano ad aiutare i marketer eCommerce a creare esperienze cliente più personalizzate e basate sui dati, migliorando al contempo i tassi di conversione, la retention e il valore a lungo termine.
Braze (BRZE) ha anunciado una asociación estratégica con Shopify e introducido nuevas funciones de comercio electrónico para mejorar el compromiso del cliente. La integración, que se lanzará en el primer trimestre de 2025, permitirá obtener información comercial bidireccional y experiencias de compra personalizadas utilizando los datos de visitantes y los metafields de productos de Shopify.
La empresa está implementando varias nuevas capacidades, incluyendo: eventos predefinidos para casos de uso de comercio electrónico como el Carrito Abandonado (Q1-Q2 2025), plantillas preconstruidas para Canvas y Email (Q1-Q3 2025), plantillas de Landing Page personalizables (Q1 2025) y funciones mejoradas para el comercio en WhatsApp (Q2 2025) que incluyen mensajes de productos dinámicos y soporte para medios ricos.
Las marcas notables que ya utilizan la plataforma de Braze incluyen e.l.f. Beauty, Hugo Boss, Gymshark, Gap y Overstock. Las nuevas funciones tienen como objetivo ayudar a los especialistas en marketing de comercio electrónico a crear experiencias de cliente más personalizadas y basadas en datos, al mismo tiempo que mejoran las tasas de conversión, la retención y el valor a largo plazo.
Braze (BRZE)는 Shopify와 전략적 파트너십을 발표하고 고객 참여를 향상시키기 위한 새로운 전자상거래 기능을 도입했습니다. 2025년 1분기에 출시될 이 통합은 Shopify의 방문자 데이터와 제품 메타필드를 사용하여 양방향 상거래 통찰력과 개인화된 쇼핑 경험을 가능하게 합니다.
회사는 포기된 장바구니와 같은 전자상거래 사용 사례를 위한 미리 정의된 이벤트(Q1-Q2 2025), Canvas 및 이메일 템플릿(Q1-Q3 2025)을 위한 미리 구축된 템플릿, 사용자 정의 가능한 랜딩 페이지 템플릿(Q1 2025), 동적 제품 메시지 및 풍부한 미디어 지원을 포함한 향상된 WhatsApp 상거래 기능(Q2 2025)을 포함한 여러 새로운 기능을 출시하고 있습니다.
이미 Braze 플랫폼을 사용하는 주목할 만한 브랜드로는 e.l.f. Beauty, Hugo Boss, Gymshark, Gap 및 Overstock가 있습니다. 새로운 기능은 전자상거래 마케팅 담당자가 보다 개인화되고 데이터 기반의 고객 경험을 창출하도록 돕고, 동시에 전환율, 유지율 및 고객 생애 가치를 개선하는 것을 목표로 하고 있습니다.
Braze (BRZE) a annoncé un partenariat stratégique avec Shopify et a introduit de nouvelles fonctionnalités eCommerce pour améliorer l'engagement client. L'intégration, qui sera lancée au premier trimestre 2025, permettra d'obtenir des informations commerciales bidirectionnelles et des expériences d'achat personnalisées en utilisant les données des visiteurs de Shopify et les métadonnées des produits.
L'entreprise déploie plusieurs nouvelles capacités, y compris : des événements prédéfinis pour des cas d'utilisation eCommerce tels que le Panier Abandonné (Q1-Q2 2025), des modèles Canvas et Email préconstruits (Q1-Q3 2025), des modèles de Landing Page personnalisables (Q1 2025) et des fonctionnalités avancées de commerce sur WhatsApp (Q2 2025) incluant des messages produits dynamiques et un support pour des médias riches.
Parmi les marques notables utilisant déjà la plateforme de Braze, on trouve e.l.f. Beauty, Hugo Boss, Gymshark, Gap et Overstock. Les nouvelles fonctionnalités visent à aider les marketeurs eCommerce à créer des expériences clients plus personnalisées et basées sur les données tout en améliorant les taux de conversion, la fidélisation et la valeur à vie.
Braze (BRZE) hat eine strategische Partnerschaft mit Shopify angekündigt und neue eCommerce-Funktionen eingeführt, um das Kundenengagement zu verbessern. Die Integration, die im ersten Quartal 2025 gestartet wird, ermöglicht bidirektionale Handelsinformationen und personalisierte Einkaufserlebnisse mithilfe von Shopifys Besucherdaten und Produktmetafeldern.
Das Unternehmen führt mehrere neue Funktionen ein, darunter: vordefinierte Ereignisse für eCommerce-Anwendungsfälle wie den Abgebrochenen Warenkorb (Q1-Q2 2025), vorgefertigte Canvas- und E-Mail-Vorlagen (Q1-Q3 2025), anpassbare Landing-Page-Vorlagen (Q1 2025) und verbesserte WhatsApp-Commerce-Funktionen (Q2 2025), die dynamische Produktnachrichten und Unterstützung für reichhaltige Medien umfassen.
Zu den bemerkenswerten Marken, die bereits die Plattform von Braze nutzen, gehören e.l.f. Beauty, Hugo Boss, Gymshark, Gap und Overstock. Die neuen Funktionen zielen darauf ab, eCommerce-Marketingfachleuten zu helfen, personalisierte, datengestützte Kundenerlebnisse zu schaffen und gleichzeitig die Konversionsraten, die Kundenbindung und den Lebenszeitwert zu verbessern.
- Strategic partnership with Shopify expands market reach and capabilities
- Notable enterprise clients including Hugo Boss, Gap, and Gymshark demonstrate strong market position
- Comprehensive product roadmap with multiple feature launches throughout 2025
- Enhanced WhatsApp Commerce capabilities open new revenue streams
- Most major product features won't be available until 2025, potentially limiting near-term growth
- Heavy dependence on Shopify integration for certain features may limit flexibility
Insights
Braze's strategic partnership with Shopify and new eCommerce features represent significant enhancements to their customer engagement platform. The integration enables bi-directional data flow between Shopify and Braze, allowing enterprise brands to create more personalized customer journeys with potential improvements to conversion rates and customer lifetime value.
The new capabilities focus on three key areas: streamlined Shopify integration, pre-built eCommerce templates, and enhanced personalization features. Most notably, Braze is introducing pre-defined event tracking for abandoned carts, customizable landing page templates, and advanced WhatsApp commerce capabilities including product catalogs and in-thread shopping experiences.
These developments address critical pain points for eCommerce marketers by simplifying implementation and accelerating time-to-value. The WhatsApp commerce functionality is particularly strategic as it taps into a channel with massive global reach and growing commercial potential.
What stands out is how Braze is positioning these updates within their broader platform strategy. Rather than creating siloed tools, they're building industry-specific capabilities on top of their core real-time engagement architecture. This approach allows them to expand their market penetration in retail and eCommerce while maintaining platform cohesion.
The implementation timeline spans Q1-Q3 2025, indicating a thoughtful rollout strategy rather than rushing features to market. This partnership enhances Braze's competitive position against other customer engagement platforms lacking native eCommerce capabilities or Shopify integration.
New capabilities and Shopify integration enable brands to more quickly and easily build great customer experiences with Braze
The Braze Customer Engagement Platform provides a real-time, flexible cross-channel solution for brands of all sizes, industries, and geographies. Brands can leverage features such as the Braze Data Platform, BrazeAI™, and native cross-channel capabilities to unify customer insights and create highly relevant, memorable experiences. Brands in retail, consumer packaged goods, and more, such as e.l.f. Beauty, Hugo Boss, Gymshark, Gap, and Overstock already use Braze as a part of their eCommerce journeys.
At e.l.f. Cosmetics, we know that truly understanding our consumers allows us to serve them better,” said Brigitte Baron, Senior Director, Global CRM & Customer Growth at e.l.f. Cosmetics. “It’s not just about reaching them, it’s about delivering value in ways that feel relevant and welcome. With Braze, we can create personalized, data-driven experiences that resonate with our community, ensuring every interaction is meaningful rather than just another message."
Easily Activate Real-Time eCommerce Insights with Braze and Shopify
The new Braze and Shopify strategic partnership enables enterprise brands to create seamless, personalized customer journeys by combining Shopify’s eCommerce capabilities with Braze’s real-time engagement platform —supporting higher conversions, retention, and lifetime value. With the enhanced Shopify integration, eCommerce brands can onboard quickly to support bi-directional flow of commerce insights, enhance identity management, and enable personalized shopping experiences using visitor data and product metafields from Shopify. (Q1 2025)
“At Shopify, we are committed to making commerce better for everyone,” said Dale Traxler, Director - Technology Partnerships at Shopify. “Our plug and play integration with Braze allows brands to action insights across both platforms and engage consumers with better shopping experiences in the moments that matter. We're excited to partner with Braze to help Enterprises stay ahead in today’s dynamic retail and eCommerce landscape."
Achieve Faster Time to Value with Native eCommerce Capabilities
New native eCommerce data schemas and templates help brands more quickly understand shopper behaviors and take relevant actions at every step of their journey:
- With pre-defined events from Shopify, marketers can unlock a range of eCommerce use cases, such as Abandoned Cart, to quickly activate campaigns and see a direct impact on their ROI. (Available in Q1 2025 for Shopify customers, Q2 2025 for Non-Shopify customers)
- Pre-built Canvas (Q1 2025) and Email templates (Q3 2025), specifically designed for eCommerce and aligned with industry best practices, allow marketers to quickly and easily create visually appealing and effective campaigns.
- Customizable drag and drop Landing Page templates accelerate the creation of new landing pages, allowing marketers to promote their products and grow their email, SMS, and WhatsApp lists. (Q1 2025)
Deliver Richer, No-code Personalized Cross-channel Experiences
Marketers can also take advantage of new capabilities to deliver richer, frictionless shopping experiences that spotlight the most relevant products and services across WhatsApp and email channels:
- Marketers will be able to add dynamic, no-code product personalization using drag and drop email composer, enabling highly targeted messaging by aligning their products with their customers’ unique interests and tastes. (Q3 2025)
- With the upcoming release of WhatsApp Commerce, global eCommerce brands can drive more sales by using their Meta Catalogs to easily create dynamic WhatsApp product messages and rich, in-thread shopping experiences. Other WhatsApp enhancements like more rich media support (including video) and WhatsApp Lists enable merchants to show off their products in new ways and provide personalized recommendations based on customer preferences. Click tracking helps marketers effectively retarget customers on WhatsApp and other channels to drive more conversions. (Q2 2025)
“We built the Braze platform to be flexible and powerful enough to enable brands across every industry, region, and size to create relevant, engaging experiences,” said Kevin Wang, Braze Chief Product Officer. “This has allowed brands to build on our real-time streaming architecture, data modularity, and native cross-channel approach, leading to positive business results for eCommerce brands. As we focus more on specific industries, we see opportunities to make Braze even easier for marketers to use. We're excited to take this step further for eCommerce, in partnership with other leaders in this space like Shopify, to make it quicker and simpler to understand and engage consumers across their entire journey."
eCommerce brands looking to optimize their customer engagement strategy can explore the new solutions Braze offers here.
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze, its products, programs and strategic partnerships. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 2024, filed with the
About Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250318314306/en/
Press
Patrick Grier
Communications Manager
patrick.grier@braze.com
Braze
Source: Braze
FAQ
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