Braze Appoints Fernando Machado to Board of Directors

Rhea-AI Summary

Braze has announced the appointment of Fernando Machado, former Global CMO of NotCo, to its Board of Directors, replacing Matthew Jacobson, who served for over five years. Machado is recognized for his innovative marketing strategies and extensive industry experience, previously holding positions at Activision Blizzard and Restaurant Brands International. Braze's CEO, Bill Magnuson, emphasized Machado's vision for integrating creativity with technology to enhance customer engagement. This leadership change aims to bolster Braze's strategic direction and strengthen its market position.

Positive

• Appointment of Fernando Machado is expected to bring innovative marketing strategies to Braze.
• Fernando's extensive experience in leading brands could enhance Braze's market presence.

Negative

• Matthew Jacobson's departure may create continuity concerns within the Board.

Tenured Global CMO Brings Relevant Marketing Industry Experience to Board

NEW YORK--(BUSINESS WIRE)-- Braze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced the appointment of Fernando Machado, NotCo Global Chief Marketing Officer, to its Board of Directors. Fernando will replace Matthew Jacobson, an early investor in Braze who is stepping down from the Braze Board of Directors after more than five years of service.

“Fernando is a visionary who has led some of the world’s best brands and created award-winning, innovative marketing campaigns leveraging sophisticated customer engagement strategies,” said Bill Magnuson, Cofounder and CEO of Braze. “Fernando has a strong conviction for how the interplay of creativity and technology can create brilliant experiences that delight consumers, build brand loyalty, and accelerate business outcomes. He brings tremendous marketing industry experience to our Board of Directors.”

Fernando is an award-winning marketing innovator, providing inspiration on the basis of his creative genius, as well as a passion for growing brands and businesses. With nearly 30 years of experience, he has a strong reputation for his distinctive propositions, innovation, design, technology, and overall marketing approach. Fernando Machado is currently the global chief marketing officer of NotCo, the international plant-based food tech unicorn transforming the food industry by delivering elevated plant-based options to consumers. Before heading to NotCo, Machado spent two years as chief marketing officer at Activision Blizzard, where he was responsible for the marketing initiatives of some of the most exciting titles in the gaming industry. Additionally, Fernando served as CMO for Restaurant Brands International (RBI) across brands like Burger King, Popeyes and Tim Hortons, where he oversaw award-winning campaigns such as the Burger King Whopper Detour which garnered three Grand Prix wins, including the coveted Titanium Grand Prix, at the 2019 Cannes Lions International Festival of Creativity. Prior to Restaurant Brands International, he worked for 18 years at Unilever, where he climbed the ranks by working on different product categories and brands.

“I’ve seen firsthand how Braze makes it possible for brands to bring relevant and meaningful real-time customer experiences to life, and I’m excited to continue working closely with the market leader in customer engagement,” said Machado. “It's imperative for brands to be able to pair creativity, data, and technology together to create memorable experiences that stand out from the competition, and nobody does this better than Braze.”

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the future growth of Braze. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Annual Report on Form 10-K for the fiscal year ended January 31, 2023, filed with the U.S. Securities and Exchange Commission on March 31, 2023, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.

About Braze

Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US Workplaces in Technology, Fortune’s 2022 Best US Workplaces for Women, 2022 UK Best Workplaces for Women by Great Place to Work, and Fortune's 2022 Best US Workplace for Millennials. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, Paris, San Francisco, Singapore, and Tokyo. Learn more at braze.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230404005466/en/

Media

Hannah Blackington

Director, Global Communications

press@braze.com

Source: Braze

FAQ

Who is the new board member of Braze as of 2023?

Fernando Machado has been appointed to the Braze Board of Directors.

What previous positions did Fernando Machado hold before joining Braze?

Fernando Machado was the Global CMO at NotCo, and previously held roles at Activision Blizzard and Restaurant Brands International.

Why did Matthew Jacobson step down from the Braze Board?

Matthew Jacobson stepped down after more than five years of service to allow for new leadership.

What impact is Fernando Machado expected to have on Braze?

Fernando Machado is expected to bring innovative marketing strategies and enhance Braze's market engagement.