Bergio International's Brand Aphrodite's Announces Successful Launch on Etsy

Rhea-AI Summary

Bergio International (OTC PINK:BRGO) announced the successful launch of its jewelry brand, Aphrodite's, on Etsy, rapidly increasing revenue by 5 times and store sales by 18 times. Targeting a key demographic of women aged 18-34, Aphrodite's offers personalized jewelry products designed by skilled artisans. The company aims to capture a share of the $2.67 trillion global eCommerce market, leveraging a diversified distribution strategy and a focus on customer experience. Significant growth is expected as they enter the final quarter of 2021.

Positive

• Aphrodite's revenue on Etsy increased by 5 times.
• Store sales on Etsy rose by 18 times.
• Targeting 80% of Etsy's female audience aged 18-34 with substantial purchasing power.

Negative

• None.

FAIRFIELD, NJ / ACCESSWIRE / November 1, 2021 / Bergio International, Inc. ("Bergio," or the "Company") (OTC PINK:BRGO), an American holding corporation and world leader in high-quality jewelry has announced that Aphrodite's, their fast-growing fashion and demi-fine jewelry brand, officially launched on Etsy. One of their quickest entries into an eCommerce platform, Etsy revenue has increased by 5 fold with a strong profit margin. And, the percentage of store sales by Etsy has rapidly risen by 18 times.

Etsy, the global marketplace for hand-made or vintage products, is a perfect fit for Aphrodite's exclusive custom-designed products crafted by third-generation skilled artisans. The DTC (direct to consumer) company is successfully tapping into this platform's 81 million customers across 234 markets that account for over 1.7 billion sales.

Jonathan Foltz, President of Aphrodite's shared, "‘Personalized gift' is the most searched item on Etsy with jewelry being the 3rd most popular category. We want to go after the Etsy customer who is looking for custom products to gift to loved ones or to themselves - gifts for all Goddesses in their life. Our products are everyday essentials for the everyday woman to remind her that she is beautiful, loved, strong and capably of achieving anything. We are one of the key leaders in this niche, this is our unique selling proposition and competitive advantage. Aphrodite's will sell unique personalized jewelry gift sets that include custom-crafted inspirational message cards and luxe boxes to fulfil market demand during the holidays and every day."

"Our vision is to broaden our digital footprint and connect with our consumers wherever they are with a sublime customer experience so they keep coming back for more. More than 80% of Etsy's audience are women 18 to 34 which is a key demographic for us to target. This digitally-savvy group accounts for over $170 billion in purchasing power, we want a big chunk of that," shared Berge Abajian, Chief Executive Officer of Bergio International.

Berge shared, "$2.67 trillion dollars were made on the top 100 global eCommerce platforms last year. We have strategically placed ourselves to mirror the success of our other marketplace launches, such as Amazon, on Etsy as a key revenue channel and brand touchpoint."

Aphrodite's is committed to providing an elevated end-to-end customer experience. As the company heads into the final quarter of the year, the most impactful for sales and the bottom line, with its' distribution channel diversification, tightened supply chain management, and creative marketing strategy, it is poised to have a stellar close to 2021.

All sales figures and data for Etsy are preliminary, unaudited, and are based on the information currently available to the Company through its sales reporting system.

For more information on Aphrodite's, please visit www.aphrodites.com.

Visit Aphrodite's on Etsy at www.Etsy.com/shop/Aphroditesglobal.

About Bergio International, Inc.

The Bergio brand, the primary portfolio asset, is associated with high-quality, handcrafted, and individually designed pieces with a European sensibility, Italian craftsmanship, and a bold flair for the unexpected. Established in 1995, Bergio's signature innovative design, coupled with extraordinary diamonds and precious stones, earned the company recognition as a highly sought-after purveyor of rare and exquisite treasures from around the globe. With family jewelry roots reaching back to the 1930s, founder, CEO, and designer Berge Abajian is a third-generation jeweler, blending superior knowledge in design and manufacturing to create unparalleled collections in craftsmanship and style. The Bergio brand features fine jewelry, silver fashion jewelry, bridal, couture, and leather accessories, ranging in price from $50 to $250,000. For further information, please visit www.bergio.com.

This press release includes forward-looking statements regarding our business strategy and plans as well as expectations of future growth, all of which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are not historical in nature and include those related to future financial and operating results, benefits, and synergies of the combined companies, statements concerning the Company's outlook, pricing trends, and forces within the industry, the completion dates of capital projects, expected sales growth, cost reduction strategies, and their results, long-term goals of the Company and other statements of expectations, beliefs, future plans and strategies, anticipated events or trends, and similar expressions concerning matters that are not historical facts. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including changes in the general economy; changes in demand for the Company's products or in the cost and availability of its raw materials; the actions of its competitors; the success of our customers; technological change; changes in employee relations; government regulations; litigation, including its inherent uncertainty; difficulties in plant operations and materials; transportation, environmental matters; and other unforeseen circumstances. A number of these factors are discussed in the Company's previous filings with the U.S. Securities and Exchange Commission, including those detailed under the caption "Risk Factors" in our Annual Report for the year ended December 31, 2019 filed with the SEC. The Company disclaims any intention or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 (the "Act") protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Media Contact
Alina Keo
alina@aphrodites.com
(952) 681-0406

Investor Relations
John Guercio
jpguercio@aol.com
(845) 216-3100

SOURCE: Bergio International, Inc.

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FAQ

What was announced by Bergio International on November 1, 2021?

Bergio International announced the successful launch of its jewelry brand, Aphrodite's, on Etsy.

How much did Aphrodite's revenue increase after launching on Etsy?

Aphrodite's revenue on Etsy increased by 5 times.

What demographic is Aphrodite's targeting with its Etsy launch?

Aphrodite's is targeting women aged 18 to 34, who make up over 80% of Etsy's audience.

What is the estimated value of the global eCommerce market mentioned by Bergio?

Bergio mentioned that $2.67 trillion were made on the top 100 global eCommerce platforms last year.

What unique selling proposition does Aphrodite's offer on Etsy?

Aphrodite's offers unique personalized jewelry gift sets that include custom-crafted inspirational message cards.