Barfresh Strengthens Executive Team with New Industry Leading Vice President of Sales

Rhea-AI Summary

Barfresh Food Group (Nasdaq: BRFH) announced the appointment of Tony Grossi as Vice President of Sales. Grossi, bringing over 25 years of experience in food and beverage sales, will oversee all sales efforts at Barfresh, including its expanding sales network. His notable tenure includes roles at BakeMark, Performance Foodservice Group, and SK Food Group, where he successfully increased revenue and client bases. This hire follows a recent executive addition aimed at enhancing Barfresh's supply chain and co-manufacturing capabilities, positioning the company for significant sales growth in fiscal year 2024 and beyond. CEO Riccardo Delle Coste highlighted the strategic importance of this appointment amid a pivotal growth phase for the company. Grossi expressed confidence in leveraging Barfresh's product portfolio and expanded network to drive substantial revenue gains.

Positive

• Appointment of Tony Grossi, a seasoned sales leader with over 25 years of experience, as Vice President of Sales.
• Grossi's successful track record includes revenue growth and client base expansion in previous roles.
• Recent executive hires aimed at strengthening the supply chain and co-manufacturing capabilities.
• Company positioned for significant sales growth in fiscal year 2024 and beyond.
• Grossi's past roles at BakeMark, Performance Foodservice Group, and SK Food Group highlight his expertise in the food and beverage sector.

Negative

• Potential risks associated with any executive transition, including adaptation period and integration challenges.
• Revenue and sales growth expectations are not guaranteed and may face market and operational hurdles.

Tony Grossi Brings Over 25 Years of Vice President and Director-Level Experience in Beverage and Food Service Sales

Strategic Leadership Hire Follows Recent Addition of Vice President of Supply Chain & Co-Manufacturing, Fortifying Executive Team for Significant Sales Uplift Expected in Fiscal Year 2024 and Beyond

LOS ANGELES, June 18, 2024 (GLOBE NEWSWIRE) -- Barfresh Food Group Inc. (the “Company” or “Barfresh”) (Nasdaq: BRFH), a provider of frozen, ready-to-blend and ready-to-drink beverages, today announced the appointment of Tony Grossi as Vice President of Sales. In this role, Tony will leverage his successful experience by spearheading Barfresh’s sales efforts, overseeing all sales efforts including the Companies expanding sales network.

Tony Grossi comes to Barfresh with over 25 years of vice president and director-level experience in successful food and beverage sales, including schools/education and restaurants/QSR service distributors. Mr. Grossi brings extensive experience of successfully building and leading high-performing sales teams, achieving ambitious goals and KPIs, while providing coaching, support and resources to drive team achievement. Mr. Grossi has held executive roles at Performance Foodservice Group, SK Food Group Inc., and most notably BakeMark. As Vice President of Sales and Merchandising at BakeMark, Mr. Grossi led global sales and marketing initiatives, managing all Sales and Marketing efforts across 38 branches in North America. During his four-year tenure, Mr. Grossi rapidly expanded the client base, significantly increased revenue and produced record EBITDA numbers during his tenure at BakeMark.

Riccardo Delle Coste, the Company’s Chief Executive Officer, stated, “Tony brings over 25 years of invaluable sales leadership experience to Barfresh. We are thrilled to welcome such an accomplished professional to spearhead our sales efforts during this pivotal growth phase. Under Tony’s direction, our sales network is primed to drive accelerated growth and revenue performance in fiscal year 2024 and beyond.”

Mr. Grossi commented, “It’s an honor to join Barfresh and lead their exceptional sales network in driving our next phase of growth. With the Company’s strong product portfolio, expanded sales network, increasing capacity capabilities and strengthened executive team, I’m confident we will capitalize on new opportunities to achieve significant revenue gains in the years ahead.”

About Barfresh Food Group

Barfresh Food Group Inc. (Nasdaq: BRFH) is a developer, manufacturer and distributor of ready-to-blend and ready-to-drink beverages, including smoothies, shakes and frappes, primarily for the education market, foodservice industry and restaurant chains, delivered as fully prepared individual portions or single serving and bulk formats for on-site preparation. The Company’s single serving, on-site prepared product utilizes a proprietary, patented system that uses portion-controlled pre-packaged beverage ingredients, delivering a freshly made frozen beverage that is quick, cost efficient, better for you and without waste. For more information, please visit www.barfresh.com .

Forward Looking Statements

Except for historical information herein, matters set forth in this press release are forward-looking, including statements about the Company’s commercial progress, success of its strategic relationship(s), and projections of future financial performance. These forward-looking statements are identified by the use of words such as “grow”, “expand”, “anticipate”, “intend”, “estimate”, “believe”, “expect”, “plan”, “should”, “hypothetical”, “potential”, “forecast” and “project”, “continue,” “could,” “may,” “predict,” and “will” and variations of such words and similar expressions are intended to identify such forward-looking statements. All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those indicated or anticipated by such forward-looking statements. Accordingly, you are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date they are made. The contents of this release should be considered in conjunction with the Company’s recent filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, including any warnings, risk factors and cautionary statements contained therein. Furthermore, the Company expressly disclaims any current intention to update publicly any forward-looking statements after the distribution of this release, whether as a result of new information, future events, changes in assumptions or otherwise.

Investor Relations
John Mills
ICR
646-277-1254
John.Mills@icrinc.com

Deirdre Thomson
ICR
646-277-1283
Deirdre.Thomson@icrinc.com

FAQ

Who is the new Vice President of Sales at Barfresh (BRFH)?

Tony Grossi has been appointed as the new Vice President of Sales at Barfresh.

What experience does Tony Grossi bring to Barfresh (BRFH)?

Tony Grossi has over 25 years of experience in food and beverage sales, having successfully expanded revenue and client bases in his previous roles.

When was Tony Grossi appointed as Vice President of Sales at Barfresh (BRFH)?

Tony Grossi was appointed as Vice President of Sales on June 18, 2024.

What roles did Tony Grossi previously hold before joining Barfresh (BRFH)?

Tony Grossi held executive roles at BakeMark, Performance Foodservice Group, and SK Food Group.

What is Barfresh (BRFH) expecting in fiscal year 2024?

Barfresh is anticipating significant sales growth in fiscal year 2024, driven by their expanded sales network and strengthened executive team.