Barfresh Announces Major School Wins in Southern United States as Education Customer Growth Continues
Barfresh Food Group (Nasdaq: BRFH) announced significant expansion in its K-12 education channel across the Southern United States. The company will add over 800 new schools across seven states - Arkansas, Florida, Louisiana, North Carolina, South Carolina, Tennessee and Texas - serving approximately 560,000 students.
Some schools have already implemented Barfresh's smoothie products in their breakfast menus, with full implementation expected by the 2025-26 academic year. The expansion includes plans to introduce their new Pop & Go™ 100% Juice Freeze Pops in lunch menus. The company reports consistent increases in student participation rates when their smoothies are added to breakfast menus, and anticipates higher volumes during lunch periods.
Barfresh Food Group (Nasdaq: BRFH) ha annunciato un'importante espansione nel suo canale educativo K-12 nel sud degli Stati Uniti. L'azienda aggiungerà oltre 800 nuove scuole in sette stati - Arkansas, Florida, Louisiana, Carolina del Nord, Carolina del Sud, Tennessee e Texas - servendo circa 560.000 studenti.
Alcune scuole hanno già implementato i prodotti per frullati di Barfresh nei loro menu per la colazione, con un'implementazione completa prevista entro l'anno accademico 2025-26. L'espansione include piani per introdurre i nuovi Pop & Go™ 100% Juice Freeze Pops nei menu per il pranzo. L'azienda riporta aumenti costanti nei tassi di partecipazione degli studenti quando i loro frullati vengono aggiunti ai menu per la colazione e prevede volumi più elevati durante i periodi di pranzo.
Barfresh Food Group (Nasdaq: BRFH) anunció una expansión significativa en su canal de educación K-12 en el sur de los Estados Unidos. La compañía añadirá más de 800 nuevas escuelas en siete estados: Arkansas, Florida, Luisiana, Carolina del Norte, Carolina del Sur, Tennessee y Texas, atendiendo a aproximadamente 560,000 estudiantes.
Algunas escuelas ya han implementado los productos de batidos de Barfresh en sus menús de desayuno, con una implementación completa esperada para el año académico 2025-26. La expansión incluye planes para introducir sus nuevos Pop & Go™ 100% Juice Freeze Pops en los menús de almuerzo. La compañía informa aumentos constantes en las tasas de participación de los estudiantes cuando sus batidos se añaden a los menús de desayuno, y anticipa volúmenes más altos durante los períodos de almuerzo.
Barfresh Food Group (Nasdaq: BRFH)는 미국 남부의 K-12 교육 채널에서 대규모 확장을 발표했습니다. 이 회사는 아칸소, 플로리다, 루이지애나, 노스캐롤라이나, 사우스캐롤라이나, 테네시, 텍사스의 7개 주에서 800개 이상의 새 학교를 추가하여 약 560,000명의 학생에게 서비스를 제공할 예정입니다.
일부 학교에서는 이미 아침 메뉴에 Barfresh의 스무디 제품을 도입했으며, 2025-26 학년도까지 전체 도입이 예상됩니다. 이번 확장에는 점심 메뉴에 새로운 Pop & Go™ 100% Juice Freeze Pops를 도입할 계획이 포함되어 있습니다. 회사는 스무디가 아침 메뉴에 추가될 때 학생 참여율이 지속적으로 증가하고 있으며, 점심 시간 동안 더 높은 판매량을 예상하고 있습니다.
Barfresh Food Group (Nasdaq: BRFH) a annoncé une expansion significative de son canal éducatif K-12 dans le sud des États-Unis. L'entreprise ajoutera plus de 800 nouvelles écoles dans sept États - Arkansas, Floride, Louisiane, Caroline du Nord, Caroline du Sud, Tennessee et Texas - pour servir environ 560 000 étudiants.
Certaines écoles ont déjà mis en œuvre les produits de smoothie de Barfresh dans leurs menus de petit-déjeuner, avec une mise en œuvre complète prévue d'ici l'année académique 2025-26. L'expansion comprend des plans pour introduire leurs nouveaux Pop & Go™ 100% Juice Freeze Pops dans les menus de déjeuner. L'entreprise rapporte des augmentations constantes des taux de participation des étudiants lorsque leurs smoothies sont ajoutés aux menus de petit-déjeuner et anticipe des volumes plus élevés pendant les périodes de déjeuner.
Barfresh Food Group (Nasdaq: BRFH) hat eine bedeutende Expansion in seinem K-12 Bildungsbereich im Süden der Vereinigten Staaten angekündigt. Das Unternehmen wird über 800 neue Schulen in sieben Bundesstaaten hinzufügen - Arkansas, Florida, Louisiana, North Carolina, South Carolina, Tennessee und Texas - und etwa 560.000 Schüler bedienen.
Einige Schulen haben bereits die Smoothie-Produkte von Barfresh in ihren Frühstücksmenüs implementiert, wobei eine vollständige Implementierung bis zum Schuljahr 2025-26 erwartet wird. Die Expansion umfasst Pläne zur Einführung ihrer neuen Pop & Go™ 100% Juice Freeze Pops in den Mittagsmenüs. Das Unternehmen berichtet von konstanten Steigerungen der Schülerteilnahmequoten, wenn ihre Smoothies zu den Frühstücksmenüs hinzugefügt werden, und erwartet höhere Verkaufszahlen während der Mittagszeiten.
- Expansion to 800+ new schools across 7 Southern states
- Access to approximately 560,000 new potential student customers
- Product line expansion with new Pop & Go™ Freeze Pops for lunch menus
- Increased student participation rates reported with smoothie implementation
- Year-round market opportunity due to warm climate in Southern states
- None.
Insights
This expansion represents a significant strategic win for Barfresh, potentially transforming their revenue trajectory in the education sector. The addition of 800 new schools with access to 560,000 students is particularly noteworthy for a company with a $53.4 million market cap, suggesting substantial growth potential.
The dual-product strategy of offering smoothies for breakfast and freeze pops for lunch is especially clever. Lunch periods typically generate higher sales volumes than breakfast, and the company's strategic targeting of Southern states with year-round warm weather maximizes the sales potential for frozen beverages. This geographic focus could help smooth out the seasonal revenue fluctuations that typically impact food service providers in the education sector.
The expansion's execution timeline, extending through the 2025-26 academic year, indicates a measured approach to implementation, allowing for proper resource allocation and quality control. This is important for maintaining service standards across such a large new customer base. The company's emphasis on increased student participation rates when their products are introduced suggests strong product-market fit and potential for sustainable, recurring revenue.
Looking at market dynamics, school districts represent ideal customers due to their:
- Predictable ordering patterns aligned with academic calendars
- Long-term contract potential
- Built-in distribution efficiency with centralized delivery points
- Ability to influence future consumer preferences through early brand exposure
This expansion could serve as a powerful proof of concept for further growth in other regions, particularly as schools increasingly seek nutritious options that appeal to students while meeting federal guidelines for school meals.
Company’s K-12 Education Channel Expands with Addition of Over 800 Schools
LOS ANGELES, Feb. 12, 2025 (GLOBE NEWSWIRE) -- Barfresh Food Group Inc. (the “Company” or “Barfresh”) (Nasdaq: BRFH), a provider of frozen, ready-to-blend and ready-to-drink beverages, today announced multiple new customer wins in the education channel in the Southern United States. The Company plans to expand its school service footprint by more than 800 new schools in Arkansas, Florida, Louisiana, North Carolina, South Carolina, Tennessee and Texas, serving a total student population of approximately 560,000 students. Some of these schools have already integrated Barfresh’s smoothie products into their breakfast menus, with complete implementation expected across all locations through the start of the 2025-26 academic year. Additionally, several of these new schools are planning to add the Company’s new Pop & Go™
Riccardo Delle Coste, the Company’s Chief Executive Officer, stated, “These new customer wins in the Southern United States, following our recent expansions in other regions, demonstrate the strong momentum our sales network has built. With our expanding production capacity and broader product portfolio, including our Twist & Go™ smoothies and new Pop & Go™
About Barfresh Food Group
Barfresh Food Group Inc. (Nasdaq: BRFH) is a developer, manufacturer and distributor of ready-to-blend and ready-to-drink beverages, including smoothies, shakes and frappes, primarily for the education market, foodservice industry and restaurant chains, delivered as fully prepared individual portions or single serving and bulk formats for on-site preparation. The Company’s single serving, on-site prepared product utilizes a proprietary, patented system that uses portion-controlled pre-packaged beverage ingredients, delivering a freshly made frozen beverage that is quick, cost efficient, better for you and without waste. For more information, please visit www.barfresh.com .
Forward Looking Statements
Except for historical information herein, matters set forth in this press release are forward-looking, including statements about the Company’s commercial progress, success of its strategic relationship(s), and projections of future financial performance. These forward-looking statements are identified by the use of words such as “grow”, “expand”, “anticipate”, “intend”, “estimate”, “believe”, “expect”, “plan”, “should”, “hypothetical”, “potential”, “forecast” and “project”, “continue,” “could,” “may,” “predict,” and “will” and variations of such words and similar expressions are intended to identify such forward-looking statements. All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those indicated or anticipated by such forward-looking statements. Accordingly, you are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date they are made. The contents of this release should be considered in conjunction with the Company’s recent filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, including any warnings, risk factors and cautionary statements contained therein. Furthermore, the Company expressly disclaims any current intention to update publicly any forward-looking statements after the distribution of this release, whether as a result of new information, future events, changes in assumptions or otherwise.
Investor Relations
John Mills
ICR
646-277-1254
John.Mills@icrinc.com
Deirdre Thomson
ICR
646-277-1283
Deirdre.Thomson@icrinc.com
FAQ
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