Bragg Gaming Extends New Content Rollout Following Launch with DraftKings in New Jersey

Rhea-AI Summary

Bragg Gaming Group (NASDAQ: BRAG) has launched its proprietary content and technology with DraftKings (NASDAQ: DKNG) in New Jersey, expanding its North American presence. The new offerings include titles like Egyptian Magic and Fairy Dust from Bragg's Atomic Slot Lab studio. This rollout follows a successful launch in Michigan and continues the collaboration between Bragg and DraftKings. H2 Gambling Capital forecasts the NJ interactive casino market to generate $1.8 billion in Gross Win for 2023. Bragg aims to enhance player engagement through its Remote Game Server technology, marking a significant milestone in its growth strategy.

Positive

• Launch of proprietary content with DraftKings in New Jersey enhances market reach.
• The interactive casino market in New Jersey projected to generate $1.8 billion in 2023, indicating strong growth potential.
• Successful expansion of existing collaborations with leading iGaming operators.

Negative

• None.

Providing content from proprietary Atomic Slot Lab and Indigo Magic studios to leading iGaming operator

TORONTO--(BUSINESS WIRE)-- Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) (“Bragg” or “the Company”), today announced that it has launched its new content and technology with DraftKings Inc. (NASDAQ: DKNG) (“DraftKings”) in New Jersey. The launch further expands the reach of Bragg’s new, proprietary content in the U.S. and demonstrates continued progress for its North American expansion initiative.

Proprietary content such as Egyptian Magic, Fairy Dust and the Girl with the Golden Eyes from Bragg’s Atomic Slot Lab studio, as well as new exclusive premium content from the Company’s partner studios is now available to DraftKings’ New Jersey customers at casino.draftkings.com. This follows the launch of Bragg’s new Remote Game Server (“RGS”) technology with the operator.

The roll-out of Bragg’s new content with DraftKings in New Jersey is an extension of an existing collaboration between the two online gaming companies in North America. The Company launched its new RGS technology and content with the operator in Michigan last year following prior deployments of content on the Company’s Spin Games RGS with DraftKings in New Jersey, Michigan, Pennsylvania and Connecticut.

According to H2 Gambling Capital, the interactive casino market in New Jersey is on track to generate US $1.8 billion in Gross Win in 2023.

Lara Falzon, President and Chief Operating Officer for Bragg Gaming Group, said: “The launch of our new proprietary and exclusive third-party content with DraftKings in New Jersey demonstrates the continued success of our initiative to expand existing relationships with leading North American iGaming operators. The rollout of our new RGS technology and content in the market with DraftKings is an important step forward in expanding the availability of our new U.S. content to a new group of players in one of the country’s largest iCasino markets.

“We are pleased to build on our relationship with DraftKings and look forward to providing their New Jersey players with engaging content that delivers a great gaming entertainment experience.”

About Bragg Gaming Group

Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is a content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content, and its cutting-edge technology. Bragg Studios offer high-performing, data-driven and passionately crafted casino gaming titles from in-house brands Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic and Oryx Gaming. Its proprietary content portfolio is complemented by a range of exclusive titles from carefully selected studio partners which are Powered By Bragg: games built on Bragg remote games server (Bragg RGS) technology, distributed via the Bragg Hub content delivery platform and available exclusively to Bragg’s customers. Bragg’s modern and flexible omnichannel Player Account Management (Bragg PAM) platform powers multiple leading iCasino and sportsbook brands and is supported by expert in-house managed operational and marketing services. All content delivered via the Bragg Hub, whether exclusive or from Bragg’s large, aggregated games portfolio, is managed from a single back-office and is supported by powerful data analytics tools, as well as Bragg’s Fuze™ player engagement toolset. Bragg is licensed or otherwise certified, approved and operational in multiple regulated iCasino markets globally, including in New Jersey, Pennsylvania, Michigan, Ontario, the United Kingdom, the Netherlands, Germany, Sweden, Spain, Malta and Colombia.

Find out more here: https://bragg.group.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230130005079/en/

For investor relations at Bragg Gaming Group, please contact:

Yaniv Spielberg, Chief Strategy Officer at Bragg Gaming Group

info@bragg.group

or

Joseph Jaffoni, Richard Land and James Leahy at JCIR

212-835-8500 or bragg@jcir.com



For media enquiries or interview requests, please contact:

Giles Potter, Chief Marketing Officer at Bragg Gaming Group

press@bragg.group

Source: Bragg Gaming Group

FAQ

What recent partnership did Bragg Gaming Group announce?

Bragg Gaming Group announced a partnership with DraftKings to launch new proprietary content in New Jersey.

What is the projected Gross Win for New Jersey's interactive casino market in 2023?

The projected Gross Win for New Jersey's interactive casino market in 2023 is $1.8 billion according to H2 Gambling Capital.

What types of games are included in Bragg's new launch with DraftKings?

The new launch includes proprietary games such as Egyptian Magic and Fairy Dust from Bragg's Atomic Slot Lab studio.

What technology did Bragg Gaming Group roll out with DraftKings?

Bragg Gaming Group rolled out its Remote Game Server (RGS) technology alongside the new content with DraftKings.

How does the new launch with DraftKings affect Bragg's North American expansion?

The launch marks a significant step in Bragg's North American expansion initiative, extending their existing collaboration with DraftKings.