Bragg Gaming Expands to Second Canadian Province with Loto-Québec Content Deal

Rhea-AI Summary

Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) has signed an online casino content agreement with Loto-Québec, marking its expansion into a second Canadian province following its Ontario entry in March 2022. Through this partnership, Loto-Québec will gain access to exclusive content from Bragg's in-house studios, Atomic Slot Lab and Indigo Magic, delivered via Bragg's Remote Games Server technology through the Bragg HUB platform.

The agreement also includes access to content from multiple partners under the Powered By Bragg program, including King Show Games, Bluberi, Incredible Technologies, and Sega Sammy Creation. All content comes with Bragg's Fuze™ promotional tools, offering features like free rounds, jackpots, tournaments, and quests. This strategic partnership supports Bragg's goals of accelerating the growth of its exclusive content and diversifying revenue through North American market expansion.

Positive

• Expansion into second Canadian province, following Ontario entry
• Strategic partnership with province's only legal casino operator
• Integration of exclusive content and proprietary games
• Access to multiple content partners through Powered By Bragg program
• Inclusion of Fuze™ promotional tools for player engagement

Negative

• None.

Insights

Gaming Industry Analyst

This strategic partnership with Loto-Québec marks a pivotal expansion for Bragg Gaming, representing more than just market entry. Québec's regulated online gaming market, with Loto-Québec as the sole legal operator, presents a captive opportunity with minimal competitive fragmentation, unlike the more crowded Ontario market.

The deal's structure is particularly compelling for three reasons: First, it includes Bragg's proprietary content from Atomic Slot Lab and Indigo Magic, plus partner content through the Powered By Bragg program. This diversified content strategy helps maximize revenue potential while maintaining higher margins on proprietary games. Second, the integration of Fuze promotional tools provides sophisticated player engagement features, which typically drive higher player lifetime value and retention rates. Third, the exclusive nature of some content creates a competitive moat within the Québec market.

From a market perspective, Québec represents approximately 23% of Canada's population, suggesting significant revenue potential. The monopolistic nature of Loto-Québec means Bragg can focus resources on optimizing performance with a single partner rather than managing multiple operator relationships. This could lead to better resource allocation and potentially higher margins compared to multi-operator markets.

The technological integration through Bragg's Remote Games Server and HUB platform demonstrates the company's capability to scale efficiently across jurisdictions while maintaining regulatory compliance. This infrastructure investment positions Bragg favorably for further North American expansion, as the technology stack can be replicated in new markets with minimal additional capital expenditure.

Looking at the broader strategy, this deal accelerates Bragg's North American footprint and diversifies revenue streams away from European markets. The emphasis on proprietary content delivery aligns with industry trends toward vertical integration and higher-margin business models in the iGaming sector.

Agreement provides for Loto-Québec’s utilization of Bragg’s exclusive online casino content including proprietary titles from Atomic Slot Lab and Indigo Magic

TORONTO--(BUSINESS WIRE)-- Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) (“Bragg” or the “Company”) is pleased to announce that it has entered into an online casino content agreement with Canadian operator Loto-Québec, the only 100% legal and local casino site in the province of Loto-Québec.

The agreement marks the expansion of Bragg into its second Canadian province, following Bragg’s prior entry into Ontario in March 2022.

Pursuant to the agreement, Loto-Québec will benefit from access to exclusive content, including titles from Bragg’s in-house proprietary content development studios, a roster which includes Atomic Slot Lab and Indigo Magic, through Bragg Gaming’s Remote Games Server (RGS) technology, delivered via the Bragg HUB platform.

In addition, Loto-Québec players will also be able to access on lotoquebec.com titles from multiple content partners under the Powered By Bragg program, including King Show Games, Bluberi, Incredible Technologies and Sega Sammy Creation.

All content delivered on the Bragg HUB comes with the company’s Fuze™ promotional tools as standard which offer player engagement features on games such as free rounds, jackpots, tournaments and quests.

The agreement with Loto-Québec’s online casino supports Bragg Gaming’s strategic goals by accelerating the growth of utilization of Bragg’s exclusive and proprietary content, and the diversification of revenue through expansion into North American markets.

Garrick Morris, Senior Vice President, Commercial, U.S. and Canada at Bragg Gaming Group commented: “It’s fantastic to see Bragg’s content expand into our second Canadian province. Loto-Québec is a strategic partner, and we are excited to see our proprietary games as well as exclusive content from our partners live and available to Loto-Québec players. We look forward to developing our relationship as a key supplier to Loto-Québec as we continue the roll-out with regular new game releases planned.”

“We’ve enjoyed strong growth in North America over the past 12 months and I am pleased to further support this momentum with this successful launch in Québec. I would like to thank the Loto-Québec and Bragg teams for making this happen.”

François Hardy, Senior Director of Product and Innovation at Loto-Québec, said: “At Loto-Québec, we are always looking for new and exciting ways to entertain our players. Bragg perfectly aligns with this vision, enabling us to provide a refreshing and dynamic experience to our players.”

About Bragg Gaming Group

Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is an iGaming content and platform technology solutions provider serving online and land-based gaming operators with its proprietary and exclusive content, and cutting-edge player account management (“PAM”) technology. Bragg Studios offer high-performing and passionately crafted casino game titles using the latest in data-driven insights from in-house brands including Wild Streak Gaming, Atomic Slot Lab and Indigo Magic. Its proprietary content portfolio is complemented by a selection of exclusive titles from carefully selected studio partners under the Powered By Bragg program. Games built on Bragg’s remote games server (“RGS”) technology are distributed via the Bragg HUB content delivery platform and are available exclusively to Bragg customers. Bragg’s powerful, modular PAM technology powers multiple leading iCasino and sportsbook brands and is supported by expert in-house managed, operational, and marketing services. Content delivered via the Bragg HUB either exclusively or from the Bragg aggregated games portfolio is managed from a single back-office which is supported by a cutting-edge data platform, and Bragg’s award-winning Fuze™ player engagement toolset. Bragg is licensed, certified, or otherwise approved and operational in over 30 regulated iCasino markets globally, including in the U.S., Canada, LatAm and Europe.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20250220502996/en/

For media enquiries or interview requests, please contact:

Robert Simmons, Head of Communications, Bragg Gaming Group

press@bragg.group

Investors:

Robbie Bressler, Chief Financial Officer, Bragg Gaming Group

investors@bragg.group

OR

James Carbonara, Hayden IR

(646)-755-7412

james@haydenir.com

Source: Bragg Gaming Group Inc.

FAQ

When did Bragg Gaming (BRAG) enter the Quebec market?

Bragg Gaming announced its entry into the Quebec market through a content agreement with Loto-Québec, following its March 2022 entry into Ontario.

What content will Bragg Gaming (BRAG) provide to Loto-Québec?

Bragg will provide exclusive content from its in-house studios Atomic Slot Lab and Indigo Magic, plus content from partners including King Show Games, Bluberi, Incredible Technologies, and Sega Sammy Creation.

What promotional tools are included in Bragg Gaming's (BRAG) Quebec deal?

The deal includes Bragg's Fuze™ promotional tools, offering features such as free rounds, jackpots, tournaments, and quests.

How many Canadian provinces does Bragg Gaming (BRAG) now operate in?

Bragg Gaming now operates in two Canadian provinces: Ontario (since March 2022) and Quebec.

What technology platform will Bragg Gaming (BRAG) use to deliver content to Loto-Québec?

Bragg will deliver content through its Remote Games Server (RGS) technology via the Bragg HUB platform.