Box Appoints Tricia Gellman as Chief Marketing Officer
Box (NYSE: BOX) has appointed Tricia Gellman as its new Chief Marketing Officer. Gellman brings over 20 years of experience in driving growth for tech companies like Salesforce and Adobe. As CMO, she will help accelerate Box's path to $2 billion in revenue and its evolution as an Intelligent Content Management platform.
Gellman's appointment aligns with Box's vision to pioneer the new category of Intelligent Content Management, helping its 100,000+ customers leverage AI for content transformation. Her expertise in demand generation, positioning, and solutions marketing is expected to solidify Box's leadership in this space.
During her time at Salesforce, Gellman played a important role in the company's growth from $1 billion to $13 billion in annual revenue. She has also held key positions at Adobe, Checkr, and Drift, demonstrating a strong track record in go-to-market strategies and solution-selling practices.
Box (NYSE: BOX) ha nominato Tricia Gellman come suo nuovo Chief Marketing Officer. Gellman porta con sé oltre 20 anni di esperienza nella crescita di aziende tecnologiche come Salesforce e Adobe. Come CMO, contribuirà ad accelerare il percorso di Box verso 2 miliardi di dollari di fatturato e la sua evoluzione come piattaforma di gestione intelligente dei contenuti.
La nomina di Gellman si allinea con la visione di Box di aprire la nuova categoria di gestione intelligente dei contenuti, aiutando i suoi oltre 100.000 clienti a sfruttare l'IA per la trasformazione dei contenuti. La sua competenza nella generazione della domanda, nel posizionamento e nel marketing delle soluzioni si prevede rafforzerà la leadership di Box in questo settore.
Durante il suo periodo in Salesforce, Gellman ha giocato un ruolo importante nella crescita dell'azienda da 1 miliardo a 13 miliardi di dollari di fatturato annuo. Ha anche ricoperto ruoli chiave in Adobe, Checkr e Drift, dimostrando un forte track record in strategie di go-to-market e pratiche di vendita delle soluzioni.
Box (NYSE: BOX) ha nombrado a Tricia Gellman como su nueva Directora de Marketing. Gellman aporta más de 20 años de experiencia en impulsar el crecimiento de empresas tecnológicas como Salesforce y Adobe. Como CMO, ayudará a acelerar el camino de Box hacia 2 mil millones de dólares en ingresos y su evolución como una plataforma de gestión de contenido inteligente.
El nombramiento de Gellman se alinea con la visión de Box de ser pionera en la nueva categoría de gestión de contenido inteligente, ayudando a sus más de 100,000 clientes a aprovechar la IA para la transformación de contenido. Se espera que su experiencia en generación de demanda, posicionamiento y marketing de soluciones solidifique el liderazgo de Box en este espacio.
Durante su tiempo en Salesforce, Gellman jugó un papel importante en el crecimiento de la compañía de 1 mil millones a 13 mil millones de dólares en ingresos anuales. También ha ocupado puestos clave en Adobe, Checkr y Drift, demostrando un sólido historial en estrategias de comercialización y prácticas de venta de soluciones.
Box (NYSE: BOX)는 Tricia Gellman을 새로운 최고 마케팅 책임자로 임명했습니다. Gellman은 Salesforce와 Adobe와 같은 기술 회사에서 성장을 이끌어온 20년 이상의 경험을 가지고 있습니다. CMO로서, 그녀는 Box가 20억 달러의 수익 달성을 가속화하고 지능형 콘텐츠 관리 플랫폼으로 진화하는 데 도움을 줄 것입니다.
Gellman의 임명은 Box가 지능형 콘텐츠 관리라는 새로운 카테고리를 선도하며 10만 명 이상의 고객이 콘텐츠 변환을 위해 AI를 활용하도록 돕겠다는 비전과 일치합니다. 수요 생성, 포지셔닝 및 솔루션 마케팅 분야의 전문성은 Box의 이 분야에서의 리더십을 강화할 것으로 기대됩니다.
Salesforce에서의 그녀의 경력 동안, Gellman은 회사의 연간 수익을 10억 달러에서 130억 달러로 성장시키는 데 중요한 역할을 했습니다. 또한 Adobe, Checkr 및 Drift에서도 주요 직책을 역임하며 시장 진입 전략 및 솔루션 판매 관행에서 강력한 실적을 보여주었습니다.
Box (NYSE: BOX) a nommé Tricia Gellman comme nouvelle Directrice Marketing. Gellman possède plus de 20 ans d'expérience dans la croissance d'entreprises technologiques telles que Salesforce et Adobe. En tant que CMO, elle aidera à accélérer la trajectoire de Box vers 2 milliards de dollars de revenus et son évolution en tant que plateforme de gestion de contenu intelligent.
La nomination de Gellman s'aligne avec la vision de Box de devenir le pionnier de la nouvelle catégorie de gestion de contenu intelligent, en aidant ses plus de 100 000 clients à tirer parti de l'IA pour la transformation de contenu. Son expertise en génération de demande, en positionnement et en marketing de solutions devrait renforcer le leadership de Box dans ce domaine.
Durant son temps chez Salesforce, Gellman a joué un rôle clé dans la croissance de l'entreprise, passant de 1 milliard à 13 milliards de dollars de revenus annuels. Elle a également occupé des postes clés chez Adobe, Checkr et Drift, démontrant un solide bilan en stratégies d'entrée sur le marché et en pratiques de vente de solutions.
Box (NYSE: BOX) hat Tricia Gellman zur neuen Chief Marketing Officer ernannt. Gellman bringt über 20 Jahre Erfahrung im Wachstum von Technologieunternehmen wie Salesforce und Adobe mit. Als CMO wird sie dazu beitragen, den Weg von Box zu 2 Milliarden Dollar Umsatz und dessen Entwicklung zu einer intelligenten Content-Management Plattform zu beschleunigen.
Gellmans Ernennung steht im Einklang mit der Vision von Box, die neue Kategorie des intelligenten Content-Managements zu bahnen und ihren über 100.000 Kunden zu helfen, KI für die Transformation von Inhalten zu nutzen. Ihre Expertise in der Nachfragegenerierung, Positionierung und im Marketing von Lösungen wird voraussichtlich die Führungsposition von Box in diesem Bereich festigen.
Während ihrer Zeit bei Salesforce spielte Gellman eine wichtige Rolle beim Wachstum des Unternehmens von 1 Milliarde auf 13 Milliarden Dollar Jahresumsatz. Außerdem hatte sie Schlüsselpositionen bei Adobe, Checkr und Drift inne, was ihren starken Leistungsausweis in Go-to-Market-Strategien und im Verkauf von Lösungen belegt.
- Appointment of experienced CMO Tricia Gellman with proven track record in tech growth
- Alignment with Box's goal to reach $2 billion in revenue
- Focus on evolving as an Intelligent Content Management platform with AI capabilities
- Large customer base of over 100,000 to leverage for growth
- None.
Veteran Marketer Brings Proven Track Record of Driving Growth at Salesforce, Adobe to Box as Company Pioneers Intelligent Content Management
"We're thrilled to welcome Tricia to Box as our new CMO. At Box, we are pioneering the new category of Intelligent Content Management, helping our more than 100,000 customers leverage secure, enterprise-grade AI to transform how they work with content," said Aaron Levie, CEO of Box. “Tricia’s track record of driving demand, positioning, and solutions marketing aligns perfectly with our vision for Box's future."
"90 percent of the data in an enterprise is unstructured and the vast majority of that data is content. Box has an incredible opportunity to lead a revolution in how businesses manage and unlock the value of their content with AI," said Gellman. "I look forward to solidifying Box's leadership position in Intelligent Content Management, delivering solutions and powering valuable new use cases throughout the enterprise. I'm excited to join Box at this pivotal time in the company's journey."
Gellman's impressive career spans roles at industry giants and high-growth startups. During her tenure at Salesforce – which saw the company grow from
At Adobe, Gellman led InDesign to global success and played a key role in unifying the product line into the Creative Suite business. As CMO of both Checkr and Drift, Gellman spearheaded the creation of unified go-to-market strategies, orchestrated demand across verticals, and enabled solution-selling best practices. Most recently, Gellman has served as an advisor to a variety of companies, including several within the Scale Ventures and NEA Ventures portfolios.
About Box
Box (NYSE:BOX) is the leading Content Cloud, a single platform that enables organizations to fuel collaboration, manage the entire content lifecycle, secure critical content, and transform business workflows with enterprise AI. Founded in 2005, Box simplifies work for leading global organizations, including AstraZeneca, JLL, Morgan Stanley, and Nationwide. Box is headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240815986550/en/
Investor Contact
Cynthia Hiponia
Elaine Gaudioso
ir@box.com
Media Contact
Kait Conetta, Box
press@box.com
Source: Box
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