Adobe Express and Box Partner to Bring Industry-Leading Creativity and AI Tools to Businesses
Box (NYSE: BOX) and Adobe (NASDAQ: ADBE) announced a partnership integrating Adobe Express as the default image editor in Box's platform. This integration allows Box users to create and edit visual content directly within Box's secure environment without requiring a separate Adobe Express subscription.
The partnership enables users to perform tasks like image cropping, resizing, filtering, and background removal using Adobe Express's AI-powered features. The companies plan to expand capabilities to include video editing and AI-generated image creation using Firefly AI technology. Adobe Express features are designed to be commercially safe for enterprise use.
This integration builds upon Box and Adobe's decade-long partnership, which includes integrations across Adobe Document Cloud, Experience Cloud, and Creative Cloud.
Box (NYSE: BOX) e Adobe (NASDAQ: ADBE) hanno annunciato una partnership che integra Adobe Express come editor di immagini predefinito nella piattaforma di Box. Questa integrazione consente agli utenti di Box di creare e modificare contenuti visivi direttamente all'interno dell'ambiente sicuro di Box, senza la necessità di un abbonamento separato a Adobe Express.
La partnership consente agli utenti di eseguire operazioni come ritaglio delle immagini, ridimensionamento, filtraggio e rimozione dello sfondo utilizzando le funzionalità alimentate dall'AI di Adobe Express. Le aziende pianificano di espandere le funzionalità per includere l'editing video e la creazione di immagini generate dall'AI utilizzando la tecnologia Firefly AI. Le funzionalità di Adobe Express sono progettate per essere commercialmente sicure per l'uso aziendale.
Questa integrazione si basa sulla partnership decennale tra Box e Adobe, che include integrazioni attraverso Adobe Document Cloud, Experience Cloud e Creative Cloud.
Box (NYSE: BOX) y Adobe (NASDAQ: ADBE) anunciaron una asociación que integra Adobe Express como el editor de imágenes predeterminado en la plataforma de Box. Esta integración permite a los usuarios de Box crear y editar contenido visual directamente dentro del entorno seguro de Box, sin necesidad de una suscripción separada a Adobe Express.
La asociación permite a los usuarios realizar tareas como recorte de imágenes, redimensionamiento, filtrado y eliminación de fondos utilizando las funciones impulsadas por IA de Adobe Express. Las empresas planean expandir las capacidades para incluir edición de video y creación de imágenes generadas por IA utilizando la tecnología Firefly AI. Las funciones de Adobe Express están diseñadas para ser comercialmente seguras para el uso empresarial.
Esta integración se basa en la asociación de una década entre Box y Adobe, que incluye integraciones a través de Adobe Document Cloud, Experience Cloud y Creative Cloud.
Box (NYSE: BOX)와 Adobe (NASDAQ: ADBE)는 Box 플랫폼에서 기본 이미지 편집기로 Adobe Express를 통합하는 파트너십을 발표했습니다. 이 통합을 통해 Box 사용자는 별도의 Adobe Express 구독 없이 Box의 안전한 환경 내에서 직접 시각적 콘텐츠를 생성하고 편집할 수 있습니다.
파트너십을 통해 사용자는 Adobe Express의 AI 기반 기능을 사용하여 이미지 자르기, 크기 조정, 필터링 및 배경 제거와 같은 작업을 수행할 수 있습니다. 두 회사는 Firefly AI 기술을 사용하여 비디오 편집 및 AI 생성 이미지 제작을 포함하도록 기능을 확장할 계획입니다. Adobe Express의 기능은 기업에서 사용하기에 상업적으로 안전하도록 설계되었습니다.
이번 통합은 Box와 Adobe의 10년 이상 이어진 파트너십을 기반으로 하며, Adobe Document Cloud, Experience Cloud 및 Creative Cloud 전반에 걸친 통합을 포함합니다.
Box (NYSE: BOX) et Adobe (NASDAQ: ADBE) ont annoncé un partenariat intégrant Adobe Express en tant qu'éditeur d'images par défaut sur la plateforme de Box. Cette intégration permet aux utilisateurs de Box de créer et de modifier du contenu visuel directement dans l'environnement sécurisé de Box, sans avoir besoin d'un abonnement séparé à Adobe Express.
Le partenariat permet aux utilisateurs d'effectuer des tâches telles que le recadrage d'images, le redimensionnement, le filtrage et la suppression de fond en utilisant les fonctionnalités alimentées par l'IA d'Adobe Express. Les entreprises prévoient d'étendre les capacités pour inclure le montage vidéo et la création d'images générées par IA en utilisant la technologie Firefly AI. Les fonctionnalités d'Adobe Express sont conçues pour être commercialement sûres pour une utilisation en entreprise.
Cette intégration repose sur le partenariat de longue date entre Box et Adobe, qui inclut des intégrations dans Adobe Document Cloud, Experience Cloud et Creative Cloud.
Box (NYSE: BOX) und Adobe (NASDAQ: ADBE) haben eine Partnerschaft bekannt gegeben, die Adobe Express als standardmäßigen Bildeditor in der Box-Plattform integriert. Diese Integration ermöglicht es Box-Nutzern, visuelle Inhalte direkt innerhalb der sicheren Umgebung von Box zu erstellen und zu bearbeiten, ohne dass ein separates Adobe Express-Abonnement erforderlich ist.
Die Partnerschaft ermöglicht es den Nutzern, Aufgaben wie Bildbearbeitung, Größenanpassung, Filterung und Hintergrundentfernung mithilfe der KI-unterstützten Funktionen von Adobe Express durchzuführen. Die Unternehmen planen, die Möglichkeiten zu erweitern, um Video-Editing und KI-generierte Bilderstellung unter Verwendung der Firefly AI-Technologie einzubeziehen. Die Funktionen von Adobe Express sind entworfen, um kommerziell sicher für den Unternehmenseinsatz zu sein.
Diese Integration baut auf der jahrzehntelangen Partnerschaft zwischen Box und Adobe auf, die Integrationen über Adobe Document Cloud, Experience Cloud und Creative Cloud umfasst.
- Integration available at no additional cost to Box enterprise customers
- Expands Box's functionality with Adobe's industry-leading creative tools
- Enhances workflow efficiency by enabling content creation within Box's secure platform
- Partnership leverages commercially safe AI technology for enterprise use
- None.
Insights
Box's integration of Adobe Express as the default image editor marks a significant strategic enhancement to their enterprise content management platform. The partnership delivers commercial-grade AI capabilities through Adobe Firefly, addressing key enterprise concerns about AI content generation safety and intellectual property rights. By embedding Adobe's creative tools directly within Box's secure environment, this integration eliminates workflow disruptions and strengthens Box's competitive position against other cloud storage providers.
The integration's zero-cost accessibility to Box enterprise customers represents an aggressive move to increase platform stickiness and user engagement. For Adobe, this partnership expands their reach to millions of potential users and positions Adobe Express as the de facto standard for enterprise content creation. The planned addition of video editing capabilities and expanded AI features indicates a long-term strategic commitment that could significantly impact both companies' enterprise market share.
This partnership creates substantial value for both companies' enterprise offerings. For Adobe, it expands their serviceable addressable market by potentially reaching Box's entire enterprise user base without traditional customer acquisition costs. The integration could accelerate Adobe Express adoption in the enterprise segment, supporting Adobe's strategy to monetize AI capabilities through Firefly.
For Box, this differentiates their platform from competitors like Dropbox and Google Drive by offering premium creative capabilities at no additional cost. The focus on commercially safe AI tools addresses a critical enterprise concern and could accelerate corporate adoption of generative AI technologies. The partnership's impact on both companies' revenue streams may be gradual but significant as it drives increased platform usage and potential upselling opportunities for premium features.
- Every Box user will be able to create and edit visual content directly in Box with Adobe Express as the default image editor, enhancing Box’s Intelligent Content Management solution
- Adobe Express features powered by Firefly AI are designed to be commercially safe, so enterprises can use them with confidence
- Adobe and Box also announced they will deliver additional AI and video editing capabilities in the future
With the new capabilities generally available through the Adobe Express integration, Box enterprise customers will have the ability to empower millions of individuals and teams to create the content they need for their jobs quickly and easily. Using the Adobe Express integration in Box, marketers can edit images for their next campaign, HR teams can customize compelling training content, and sales teams can develop high-impact content for their next pitch – all within their secure Box workflows, enhancing Box’s Intelligent Content Management solution.
“As enterprises increase the amount of content they’re creating, Box is leveraging AI in our secure ecosystem to fuel collaboration, reduce content sprawl and manage risk,” said Aaron Levie, CEO of Box. “We’re excited to partner with Adobe Express to enhance what we can offer with the world’s best creative tools and AI that’s commercially safe. As a result, every Box customer and user will have the ability to easily create, collaborate on and securely manage digital media in a single, secure Intelligent Content Management platform.”
“Today, every enterprise is feeling the pressure to create more content to engage audiences across a growing number of internal and external channels,” said Govind Balakrishnan, SVP of Adobe Express & Creative Cloud Services. “By integrating Adobe Express directly into Box, we’re helping enterprises close that gap, meeting millions of business users where they work with intuitive, world-class creative tools and AI they can trust.”
Thousands of joint enterprise customers, including Alnylam Pharmaceuticals, Axiom Space, BBC Studios, Brigham Young University, ByteDance, FANATICS, Lionsgate and Penguin Random House, are already using Adobe to transform content in Box.
Adobe Express Now in Box
Together, Box and Adobe will deliver a seamless solution that enhances user productivity and creativity without leaving the Box secure content management environment. Millions of Box users will be able to edit images with Adobe Express and save the files back to Box, all from within the secure Box workflows enterprise customers expect.
The integration leverages intuitive editing and generative AI-powered features in Adobe Express, empowering Box users to:
- Instantly crop and resize images;
- Apply filters and adjust opacity;
- Remove distracting objects and backgrounds;
- Add or replace objects and people with a simple text prompt using Firefly-powered features in Adobe Express;
- Automatically and securely save content on Box, ensuring that Box remains the secure content layer for storing and managing files.
Additionally, Box and Adobe are developing workflows that will enable Box users with even more capabilities, including:
- Generating new images using Adobe Express and Firefly AI right within Box by describing a visual or using reference images and then adjusting the style, size, and format;
- Editing video files in Box with Adobe Express, including capabilities like trimming videos, converting to GIFs, and adding captions.
Box and Adobe’s Existing Partnership
Box and Adobe have forged a strong partnership over the past decade, enhancing productivity and creativity for businesses by integrating Adobe’s document and creative tools within the Box platform. In addition to the integration announced today, Box and Adobe are integrated across Adobe Document Cloud, Adobe Experience Cloud, and Adobe Creative Cloud.
The partnership makes it easy easier for Adobe and Box customers to get work done securely and seamlessly while using their favorite apps to create, edit, and publish assets, including:
- Viewing, editing and managing PDF files in Box with Adobe Acrobat and Adobe Acrobat Reader integrations.
- Accessing Box files from Adobe Marketo and syncing files between Adobe Workfront and Box using their applications in the Box App Center.
- Managing and storing your creative content from Adobe Illustrator, Adobe InDesign and other Adobe Creative Cloud desktop apps in Box with Box Drive and Box Tools.
Pricing and Availability
Starting today, general availability of the Adobe Express integration is rolling out to Box enterprise customers. Once a customer’s instance is updated, users can start accessing Adobe Express image editing capabilities directly in Box for no additional fee and without needing to sign up for a separate Adobe Express plan. To learn more, please visit the Adobe and Box blogs.
About Box
Box (NYSE: BOX) is the leading Intelligent Content Management provider, a single platform that enables organizations to fuel collaboration, manage the entire content lifecycle, secure critical content, and transform business workflows with enterprise AI. Founded in 2005, Box simplifies work for leading global organizations, including AstraZeneca, JLL, Morgan Stanley, and Nationwide. Box is headquartered in
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241210746160/en/
Box
PR
Dani Robin
PR@box.com
IR
IR@box.com
Adobe
Lisa Davis
davisl@adobe.com
Source: Adobe
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