BEN Expands AI Offerings in Latin America and Europe with Vybroo and Grupo Siete
Brand Engagement Network (NASDAQ: BNAI) has expanded its reseller partnership with Vybroo, advancing its AI presence in Latin America and Europe. The expansion builds upon their July 2024 partnership, now extending AI-powered solutions across Latin America, Spain, Portugal, and Italy.
The collaboration includes Grupo Siete, a Mexican media company operating Radio Disney Mexico, which will implement five AI-powered brand ambassador avatars for advertising clients. The initiative features QR code activations for real-time consumer interactions, delivering promotions and personalized engagement.
A key development is the creation of 'Roquito,' an AI-powered digital persona based on Vybroo CEO Roque Mascareño, showcasing BEN's conversational AI capabilities for scalable business engagement solutions.
Brand Engagement Network (NASDAQ: BNAI) ha ampliato la sua partnership con Vybroo, rafforzando la sua presenza nel settore dell'AI in America Latina e in Europa. Questa espansione si basa sulla loro collaborazione di luglio 2024, ora estendendo soluzioni alimentate dall'AI in tutta l'America Latina, Spagna, Portogallo e Italia.
La collaborazione include Grupo Siete, un'azienda media messicana che gestisce Radio Disney Messico, la quale implementerà cinque avatar di ambasciatori di marca alimentati dall'AI per i clienti pubblicitari. L'iniziativa prevede attivazioni tramite codici QR per interazioni in tempo reale con i consumatori, offrendo promozioni e un coinvolgimento personalizzato.
Un sviluppo chiave è la creazione di 'Roquito', una persona digitale alimentata dall'AI basata sul CEO di Vybroo, Roque Mascareño, che mette in mostra le capacità di conversazione dell'AI di BEN per soluzioni di coinvolgimento aziendale scalabili.
Brand Engagement Network (NASDAQ: BNAI) ha ampliado su asociación con Vybroo, avanzando su presencia de IA en América Latina y Europa. La expansión se basa en su asociación de julio de 2024, ahora extendiendo soluciones impulsadas por IA en América Latina, España, Portugal e Italia.
La colaboración incluye a Grupo Siete, una empresa de medios mexicana que opera Radio Disney México, la cual implementará cinco avatares de embajadores de marca impulsados por IA para clientes publicitarios. La iniciativa presenta activaciones con códigos QR para interacciones en tiempo real con los consumidores, ofreciendo promociones y un compromiso personalizado.
Un desarrollo clave es la creación de 'Roquito', una persona digital impulsada por IA basada en el CEO de Vybroo, Roque Mascareño, que muestra las capacidades de IA conversacional de BEN para soluciones de compromiso empresarial escalables.
브랜드 참여 네트워크 (NASDAQ: BNAI)는 Vybroo와의 리셀러 파트너십을 확장하여 라틴 아메리카와 유럽에서의 AI 존재감을 강화했습니다. 이번 확장은 2024년 7월의 파트너십을 기반으로 하며, 이제 라틴 아메리카, 스페인, 포르투갈, 이탈리아 전역에 AI 기반 솔루션을 확장합니다.
이 협력에는 Grupo Siete가 포함되어 있으며, 이 멕시코 미디어 회사는 Radio Disney Mexico를 운영하며 광고 고객을 위해 AI 기반 브랜드 앰배서더 아바타 5개를 구현할 예정입니다. 이 이니셔티브는 QR 코드 활성화를 통해 소비자와의 실시간 상호작용을 제공하며, 프로모션과 개인화된 참여를 제공합니다.
주요 개발 사항은 Vybroo CEO Roque Mascareño를 기반으로 한 AI 기반 디지털 페르소나 'Roquito'의 생성으로, BEN의 대화형 AI 기능을 보여주며 확장 가능한 비즈니스 참여 솔루션을 제공합니다.
Brand Engagement Network (NASDAQ: BNAI) a élargi son partenariat de revendeur avec Vybroo, renforçant sa présence en IA en Amérique latine et en Europe. Cette expansion s'appuie sur leur partenariat de juillet 2024, maintenant étendu aux solutions alimentées par l'IA à travers l'Amérique latine, l'Espagne, le Portugal et l'Italie.
La collaboration inclut Grupo Siete, une société de médias mexicaine qui gère Radio Disney Mexique, qui mettra en œuvre cinq avatars d'ambassadeurs de marque alimentés par l'IA pour des clients publicitaires. L'initiative propose des activations par codes QR pour des interactions en temps réel avec les consommateurs, offrant des promotions et un engagement personnalisé.
Un développement clé est la création de 'Roquito', une persona numérique alimentée par l'IA basée sur le PDG de Vybroo, Roque Mascareño, mettant en avant les capacités de l'IA conversationnelle de BEN pour des solutions d'engagement commercial évolutives.
Brand Engagement Network (NASDAQ: BNAI) hat seine Reseller-Partnerschaft mit Vybroo erweitert und damit seine AI-Präsenz in Lateinamerika und Europa ausgebaut. Die Erweiterung baut auf ihrer Partnerschaft im Juli 2024 auf und erstreckt sich nun über Lateinamerika, Spanien, Portugal und Italien mit AI-gestützten Lösungen.
Die Zusammenarbeit umfasst Grupo Siete, ein mexikanisches Medienunternehmen, das Radio Disney Mexiko betreibt und fünf AI-gestützte Markenbotschafter-Avatare für Werbekunden implementieren wird. Die Initiative umfasst QR-Code-Aktivierungen für Echtzeit-Interaktionen mit Verbrauchern, die Promotions und personalisierte Engagements bieten.
Eine Schlüsselentwicklung ist die Schaffung von 'Roquito', einer AI-gestützten digitalen Persona, die auf dem CEO von Vybroo, Roque Mascareño, basiert und die Konversations-AI-Fähigkeiten von BEN für skalierbare Geschäftsanbindungslösungen demonstriert.
- Geographic expansion into high-growth markets across Latin America and Europe
- Partnership with major media companies including Radio Disney Mexico operator
- Implementation of 5 AI-powered brand ambassador avatars
- Development of scalable AI persona technology for business applications
- None.
Insights
BEN's expansion of its reseller partnership with Vybroo represents a strategic growth initiative targeting high-potential markets across Latin America and Europe. This move demonstrates the company's commitment to expanding its global footprint in the conversational AI space through partnership-driven growth rather than capital-intensive direct entry strategies.
The deployment of five AI-powered brand ambassador avatars across Grupo Vibra Medios and Grupo Siete's media platforms creates new revenue channels in the digital advertising space. The integration with Radio Disney Mexico particularly offers access to a valuable demographic within the growing Spanish-language media market.
While promising, this announcement lacks concrete financial projections or revenue targets for these new market entries. The implementation of QR code activations suggests a focus on measurable engagement metrics that could potentially translate to performance-based revenue models. The partnership with established media companies in these regions provides BEN with immediate distribution channels without significant customer acquisition costs.
For a micro-cap company (
BEN's expansion strategy demonstrates effective product-market fit validation by leveraging their conversational AI platform across culturally and linguistically diverse markets. The creation of the Roquito digital persona showcases their ability to tailor AI solutions to local market preferences and personalities, which is important for adoption in regions where cultural relevance significantly impacts consumer engagement.
The QR code activation approach represents a practical integration method that bridges physical and digital marketing channels—critical for markets where digital transformation is still evolving alongside traditional media. This hybrid approach could accelerate user adoption by providing familiar entry points to new technology.
What's particularly noteworthy is BEN's focus on media partnerships rather than direct-to-consumer applications. By embedding their AI solutions within established broadcasting and advertising networks, they're positioning their technology as an enhancement to existing business models rather than a disruptive force requiring structural changes.
The scalability emphasis in their messaging suggests their platform architecture can efficiently handle multi-market deployment without proportional increases in operational overhead. For AI implementations, this scalability factor is a key determinant of long-term profitability and competitive advantage, particularly in emerging markets where cost sensitivity often drives technology adoption decisions.
WILMINGTON, Del., March 10, 2025 (GLOBE NEWSWIRE) -- Brand Engagement Network Inc. ("BEN") (NASDAQ: BNAI), a global provider of conversational AI agents, has expanded its reseller partnership with Vybroo, a leader in AI-driven voice technology and division of Teleradionetworks S.A. de C.V. and Grupo Vibra Medios, a prominent radio broadcasting network in Mexico. The expanded partnership, which was initially announced in July 2024, will offer AI-powered solutions across Latin America, Spain, Portugal, and Italy, strengthening BEN’s presence in AI-enabled digital media through Vybroo’s extensive advertising network and Grupo Siete’s media platforms, unlocking new revenue opportunities in high-growth markets.
As part of the initiative, Grupo Vibra Medios and Grupo Siete, a leading Mexican media and broadcasting company that operates multiple radio stations, including Radio Disney Mexico, will deploy five AI-powered brand ambassador avatars developed by BEN to drive engagement across various platforms for its advertising clients. This pilot program will introduce QR code activations, enabling real-time consumer interactions that deliver promotions, product information, and personalized engagement.
BEN and Vybroo have also collaborated to develop an AI-powered digital persona, Roquito, modeled after Vybroo CEO and radio icon Roque Mascareño. Roquito leverages BEN’s advanced conversational AI capabilities, offering businesses massively scalable, tailored engagement solutions that strengthen customer connections while optimizing costs.
"Expanding into high-growth markets across Latin America and Europe marks a significant step in our mission to bring innovative, AI-driven solutions to businesses worldwide," said Paul Chang, CEO of BEN. “Through our partnerships with Vybroo, Grupo Siete, and Cataneo, we are demonstrating AI technology’s synergy with media and advertising platforms, providing scalable and cost-effective solutions that transform how businesses connect with their customers more productively.”
Karen Sanchez, vice president of radio at Grupo Siete, added, “Grupo Siete is dedicated to innovation and staying ahead of industry trends. By integrating BEN’s AI-powered tools across our platforms, we enable brands to deliver real-time, personalized engagement at scale.”
“We’re excited to continue advancing AI-powered solutions with BEN, incorporating them into marketing efforts like QR code activations and AI-driven brand interactions,” said Roque Mascareño, CEO of Vybroo. “Our collaboration with BEN enables us to provide advertisers with cutting-edge solutions that seamlessly enhance their existing strategies.”
About BEN
Brand Engagement Network Inc. (BEN) is a global leader in AI-powered customer engagement solutions. Headquartered in Jackson, Wyoming, with offices in Seoul, South Korea, BEN delivers advanced technology to enhance data utilization, improve interactions, and drive operational efficiency. BEN provides a secure, scalable AI platform that empowers businesses to build trust and achieve impactful results. Serving industries such as automotive, healthcare, and customer service, BEN uses AI-powered digital agents and advanced tools to streamline operations and enhance experiences. Its validated data is delivered through SaaS, Private Cloud, and On-Premises technology, ensuring data privacy and security while enabling efficient operations.
For more information, please visit www.beninc.ai.
About Vybroo
Vybroo is a leader in AI-driven voice technology, redefining how brands engage with audiences through intelligent, interactive experiences. Founded by renowned radio visionary Roque Mascareño, Vybroo brings decades of expertise in media and broadcasting to cutting-edge AI solutions. Its technology seamlessly integrates into media, entertainment, and advertising platforms, delivering personalized, scalable voice interactions across Latin America and Europe. With a commitment to innovation, Vybroo empowers brands and media companies to create immersive, high-impact audience connections. For more information, visit www.vybroo.com.
About Grupo Siete
Grupo Siete is a leading Mexican media powerhouse with over 47 years of expertise. It operates multiple premier radio stations, such as Radio Disney Mexico. At the forefront of media innovation, Grupo Siete connects top brands with millions of listeners through dynamic advertising, marketing, and AI-powered digital engagement. By integrating advanced technology, it redefines audience interaction, amplifies brand impact, and sets new industry standards. For more information, visit www.gruposiete.com.mx.
Forward-Looking Statements
Certain statements in this communication are "forward-looking statements" within the meaning of federal securities laws. They are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect, among other things, BEN’s current expectations, assumptions, plans, strategies, and anticipated results. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks, and changes in circumstances that may differ materially from those contemplated by the forward-looking statements, which are neither statements of historical fact nor guarantees or assurances of future performance.
There are a number of risks, uncertainties and conditions that may cause BEN’s actual results to differ materially from those expressed or implied by these forward-looking statements, including but not limited to the risk factors described in Part I, Item 1A of Risk Factors in BEN’s Annual Report on Form 10-K for the year ended December 31, 2023 and the other risk factors identified from time to time in the BEN’s other filings with the Securities and Exchange Commission (the "SEC"). Filings with the SEC are available on the SEC's website at http://www.sec.gov.
Many of these circumstances are beyond BEN’s ability to control or predict. These forward-looking statements necessarily involve assumptions on BEN’s part. These forward-looking statements may include words such as "believe," "expect," "anticipate," "estimate," "intend," "plan," "project," "should," "may," "will," "might," "could," "would," or similar expressions. All forward-looking statements attributable to the Company or persons acting on BEN’s behalf are expressly qualified in their entirety by the cautionary statements that appear throughout this communication. Furthermore, undue reliance should not be placed on forward-looking statements, which are based on the information currently available to the Company and speak only as of the date they are made. BEN disclaims any intention or obligation to update or revise publicly any forward-looking statements.
Media Contact
Amy Rouyer
P: 503-367-7596
E: amy@beninc.ai
Investor Relations
Susan Xu
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E: sxu@allianceadvisors.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d2da6690-5aae-4e64-b272-eb421b8b67c0
FAQ
What markets will BNAI's expanded partnership with Vybroo cover?
How many AI-powered brand ambassador avatars will Grupo Siete deploy for BNAI?
What is the Roquito AI persona developed by BNAI and Vybroo?
How will BNAI implement consumer engagement in this partnership?
