BEN and Cataneo to Leverage AI with Radio Industry Leaders
Brand Engagement Network (NASDAQ: BNAI) and Cataneo GmbH announced a collaborative pilot program with Vybroo and Grupo Siete to modernize Mexico's radio advertising landscape. The initiative combines BEN's AI technology with Cataneo's MYDAS platform to enhance advertising workflows and listener experience across Mexican radio markets.
The pilot program will be implemented in key markets including Mexico City, Culiacán, Mazatlán, and Guasave, offering AI-driven solutions for ad placement, inventory management, and campaign optimization. The collaboration involves Vybroo, a Mexican radio broadcasting network, and Grupo Siete, a media organization with over 47 years of experience. This initiative follows BEN's previous announcement of its intent to acquire Cataneo.
Brand Engagement Network (NASDAQ: BNAI) e Cataneo GmbH hanno annunciato un programma pilota collaborativo con Vybroo e Grupo Siete per modernizzare il panorama della pubblicità radiofonica in Messico. L'iniziativa combina la tecnologia AI di BEN con la piattaforma MYDAS di Cataneo per migliorare i flussi di lavoro pubblicitari e l'esperienza degli ascoltatori nei mercati radiofonici messicani.
Il programma pilota sarà implementato in mercati chiave come Città del Messico, Culiacán, Mazatlán e Guasave, offrendo soluzioni guidate dall'AI per la collocazione degli annunci, la gestione dell'inventario e l'ottimizzazione delle campagne. La collaborazione coinvolge Vybroo, una rete di radiodiffusione messicana, e Grupo Siete, un'organizzazione mediatica con oltre 47 anni di esperienza. Questa iniziativa segue l'annuncio precedente di BEN riguardante l'intenzione di acquisire Cataneo.
Brand Engagement Network (NASDAQ: BNAI) y Cataneo GmbH anunciaron un programa piloto colaborativo con Vybroo y Grupo Siete para modernizar el panorama de la publicidad radiofónica en México. La iniciativa combina la tecnología de IA de BEN con la plataforma MYDAS de Cataneo para mejorar los flujos de trabajo publicitarios y la experiencia del oyente en los mercados radiofónicos mexicanos.
El programa piloto se implementará en mercados clave, incluidos Ciudad de México, Culiacán, Mazatlán y Guasave, ofreciendo soluciones impulsadas por IA para la colocación de anuncios, la gestión de inventarios y la optimización de campañas. La colaboración involucra a Vybroo, una red de radiodifusión mexicana, y Grupo Siete, una organización mediática con más de 47 años de experiencia. Esta iniciativa sigue al anuncio anterior de BEN sobre su intención de adquirir Cataneo.
Brand Engagement Network (NASDAQ: BNAI)와 Cataneo GmbH가 Vybroo 및 Grupo Siete와 협력하여 멕시코의 라디오 광고 환경을 현대화하기 위한 파일럿 프로그램을 발표했습니다. 이 이니셔티브는 BEN의 AI 기술과 Cataneo의 MYDAS 플랫폼을 결합하여 멕시코의 라디오 시장에서 광고 워크플로우 및 청취자 경험을 향상시킵니다.
파일럿 프로그램은 멕시코 시티, Culiacán, Mazatlán 및 Guasave를 포함한 주요 시장에서 시행되며, 광고 배치, 재고 관리 및 캠페인 최적화를 위한 AI 기반 솔루션을 제공합니다. 이번 협력에는 멕시코의 라디오 방송 네트워크인 Vybroo와 47년 이상의 경험을 가진 미디어 조직 Grupo Siete가 포함됩니다. 이 이니셔티브는 Cataneo를 인수하겠다는 BEN의 이전 발표에 뒤이은 것입니다.
Brand Engagement Network (NASDAQ: BNAI) et Cataneo GmbH ont annoncé un programme pilote collaboratif avec Vybroo et Grupo Siete pour moderniser le paysage de la publicité radio au Mexique. L'initiative combine la technologie IA de BEN avec la plateforme MYDAS de Cataneo afin d'améliorer les flux de travail publicitaires et l'expérience des auditeurs sur les marchés radio mexicains.
Le programme pilote sera mis en œuvre sur des marchés clés, notamment Mexico, Culiacán, Mazatlán et Guasave, offrant des solutions basées sur l'IA pour le placement d'annonces, la gestion des inventaires et l'optimisation des campagnes. Cette collaboration implique Vybroo, un réseau de radiodiffusion mexicain, et Grupo Siete, une organisation médiatique ayant plus de 47 ans d'expérience. Cette initiative fait suite à l'annonce antérieure de BEN concernant son intention d'acquérir Cataneo.
Brand Engagement Network (NASDAQ: BNAI) und Cataneo GmbH haben ein gemeinsames Pilotprogramm mit Vybroo und Grupo Siete angekündigt, um die Radiowerbung in Mexiko zu modernisieren. Die Initiative kombiniert die KI-Technologie von BEN mit der MYDAS-Plattform von Cataneo, um die Werbeabläufe und das Hörerlebnis auf dem mexikanischen Radiomarkt zu verbessern.
Das Programm wird in wichtigen Märkten wie Mexiko-Stadt, Culiacán, Mazatlán und Guasave umgesetzt und bietet KI-gesteuerte Lösungen für die Anzeigenschaltung, die Bestandsverwaltung und die Kampagnenoptimierung. Die Zusammenarbeit umfasst Vybroo, ein mexikanisches Rundfunknetz, und Grupo Siete, eine Medienorganisation mit über 47 Jahren Erfahrung. Diese Initiative folgt der vorherigen Ankündigung von BEN über die Absicht, Cataneo zu akquirieren.
- Strategic expansion into Mexican radio advertising market
- Partnership with established players (Vybroo and Grupo Siete) in key Mexican markets
- Integration of AI technology with existing MYDAS platform enhancing operational efficiency
- None.
Insights
The collaboration between BEN, Cataneo, Vybroo and Grupo Siete represents a strategic move into Mexico's radio advertising market, but several factors limit its immediate financial impact. While Mexico's radio advertising market is substantial, valued at approximately
The integration of BEN's AI with Cataneo's MYDAS platform could theoretically improve ad placement efficiency and ROI for advertisers, but the pilot phase will likely require substantial resources for implementation and optimization. Given BEN's current market cap of
The technical integration of BEN's conversational AI with Cataneo's MYDAS platform presents both opportunities and challenges. The system's ability to optimize ad placement in real-time while personalizing content requires sophisticated machine learning algorithms and robust data processing capabilities. However, radio advertising traditionally lacks the granular user data available in digital channels, which could limit the AI's effectiveness in targeting and personalization.
The infrastructure requirements for implementing this technology across multiple radio stations, including real-time analytics and automated campaign management, demand significant technical resources. While the technology stack appears promising, the pilot's success will largely depend on how well the AI can adapt to radio's unique constraints and whether it can deliver measurable improvements in advertising efficiency. The initial four-market deployment seems appropriately scaled for testing and refinement before any larger rollout.
JACKSON, Wyo., Dec. 20, 2024 (GLOBE NEWSWIRE) -- Brand Engagement Network, Inc. (NASDAQ: BNAI) (“BEN” or the “Company”), a global provider of conversational AI solutions, and Cataneo GmbH (“Cataneo”), a Munich-based media technology company, today announced a collaborative pilot program with Vybroo and Grupo Siete aimed at modernizing Mexico's radio advertising landscape.
“Radio continues to be one of Mexico's most impactful media platforms. Through this collaboration, we are deploying AI-driven tools to deliver more effective solutions for advertisers while enriching the listener experience,” said Paul Chang, CEO of BEN.
By combining BEN’s trusted AI technology with Cataneo’s MYDAS platform, radio stations could benefit from streamlined advertising workflows, driving engagement, and enhancing the overall listener experience across Mexico’s radio market.
“Automation is transforming the efficiency of media operations. Through the MYDAS platform, advertisers working with Vybroo and Grupo Siete can manage campaigns in real-time, optimizing placement and driving greater engagement,” said Renato Rocha Pinto, CEO of Cataneo.
Vybroo, a prominent Mexican radio broadcasting network, and Grupo Siete, a well-established media organization with over 47 years of experience, intend to pilot the program in key markets, including Mexico City, Culiacán, Mazatlán, and Guasave. The program will offer AI-driven solutions for ad placement, inventory management, and campaign optimization, providing advertisers with tools for greater efficiency and precision.
BEN’s AI enhances consumer engagement through personalized, interactive content, while Cataneo’s tools optimize real-time ad management. This pilot and BEN’s earlier announcement on its intent to acquire Cataneo demonstrates the commitment to advancing AI-driven solutions for targeted industries including media platforms.
About BEN
Brand Engagement Network Inc. is a global leader in providing secure and reliable conversational AI solutions for businesses and consumers. With offices in Jackson, Wyoming, and Seoul, South Korea, BEN offers a powerful and flexible platform that enhances customer experiences, boosts productivity, and delivers business value. At the heart of BEN’s offerings are AI-powered digital assistants and lifelike avatars, providing more personal and engaging experiences through browsers, mobile applications, and even life-size kiosks. These safe, intelligent, and inherently scalable AI solutions empower businesses to efficiently serve customers using validated data delivered through SaaS, Private Cloud, and On-Premises technology. BEN’s commitment to data sovereignty ensures that consumer and business data remain private, protected, and wholly owned by the respective parties. BEN’s mission is to make AI friendly and helpful for all, ensuring more people benefit from the AI-enhanced world. For more information about BEN’s safe, intelligent, scalable AI, please visit www.beninc.ai.
About Cataneo
Cataneo is a global provider of comprehensive media management solutions for linear, non-linear, and digital media, headquartered in Munich, Germany. Cataneo's platform is highly customizable and scalable and offers end-to-end solutions for advertising sales, traffic management, and campaign optimization across multiple media channels. With over two decades of experience, Cataneo supports over 1,000 media brands across 200+ channels in 4 continents, providing cutting-edge tools for inventory management, yield optimization, and programmatic ad sales. The company’s flagship platform, MYDAS, empowers media businesses to optimize revenues and streamline operations with advanced data analytics, CRM integration, and real-time reporting. Cataneo’s mission is to bridge the gap between media buyers, sellers, and platforms, offering a unified ecosystem for seamless media transactions and enhanced audience engagement.
About Vybroo
Vybroo is a leading technology company based in Culiacán, Sinaloa, that specializes in the creation and evolution of audiovisual identity. Combining the power of audio and video with cutting-edge solutions, Vybroo connects businesses with their brand message, offering personalized and innovative services that enhance sales strategies and boost employee potential. The company is dedicated to transforming businesses into brands that engage deeply with their customers through impactful audio and video content. With a vision to become the top choice in corporate audio and video communication, Vybroo aims to position brands prominently in the ears and eyes of Mexico and Latin America, building long-term partnerships to elevate their image and market presence.
About Grupo Siete
With over 47 years of excellence, Grupo Siete is a leading name in Mexico’s media landscape, known for its high-quality radio programming and commitment to responsible communication. Grupo Siete connects audiences through honesty, innovation, and social responsibility.
Forward-Looking Statements
Certain statements in this communication are "forward-looking statements" within the meaning of federal securities laws. They are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect, among other things, BEN’s current expectations, assumptions, plans, strategies, and anticipated results, including the closing and anticipated benefits of the acquisition of Cataneo (the “Cataneo Acquisition”). Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks, and changes in circumstances that may differ materially from those contemplated by the forward-looking statements, which are neither statements of historical fact nor guarantees or assurances of future performance.
There are a number of risks, uncertainties and conditions that may cause BEN’s actual results to differ materially from those expressed or implied by these forward-looking statements, including but not limited to: (i) uncertainties as to the timing of the Cataneo Acquisition; (ii) the risk that the Cataneo Acquisition may not be completed on the anticipated terms in a timely manner or at all; (iii) the failure to satisfy any of the conditions to the consummation of the Cataneo Acquisition, including the ability to obtain financing to fund the Cataneo Acquisition on terms that are agreeable to the parties or at all; (iv) the possibility that any or all of the various conditions to the consummation of the Cataneo Acquisition may not be satisfied or waived, including the failure to receive any required regulatory approvals from any applicable governmental entities (or any conditions, limitations or restrictions placed on such approvals) or required major shareholder guarantees; (v) the occurrence of any event, change or other circumstance that could give rise to the termination of the purchase agreement; (vi) the effect of the announcement or pendency of the transactions contemplated by the purchase agreement on BEN’s ability to retain and hire key personnel, its ability to maintain relationships with its customers, suppliers and others with whom it does business, or its operating results and business generally; (vii) risks related to diverting management's attention from BEN’s ongoing business operations; (viii) uncertainty as to the timing of completion of the Cataneo Acquisition; (ix) risks that the benefits of the Cataneo Acquisition are not realized when and as expected; and (x) (A) the risk factors described in Part I, Item 1A of Risk Factors in BEN’s Annual Report on Form 10-K for the year ended December 31, 2023 and (B) the other risk factors identified from time to time in the BEN’s other filings with the Securities and Exchange Commission (the "SEC"). Filings with the SEC are available on the SEC's website at http://www.sec.gov.
Many of these circumstances are beyond BEN’s ability to control or predict. These forward-looking statements necessarily involve assumptions on BEN’s part. These forward-looking statements may include words such as "believe," "expect," "anticipate," "estimate," "intend," "plan," "project," "should," "may," "will," "might," "could," "would," or similar expressions. All forward-looking statements attributable to the Company or persons acting on BEN’s behalf are expressly qualified in their entirety by the cautionary statements that appear throughout this communication. Furthermore, undue reliance should not be placed on forward-looking statements, which are based on the information currently available to the Company and speak only as of the date they are made. BEN disclaims any intention or obligation to update or revise publicly any forward-looking statements.
Media Contact
Amy Rouyer
P: 503-367-7596
E: amy@beninc.ai
Investor Relations
Susan Xu
P: 778-323-0959
E: sxu@allianceadvisors.com
FAQ
What is the purpose of BNAI's collaboration with Cataneo in Mexico?
Which Mexican markets will be included in BNAI's radio advertising pilot program?
How will BNAI's AI technology enhance radio advertising in Mexico?
What companies are partnering with BNAI in the Mexican radio market?
