Backblaze B2 Cloud Storage Scalable Application Keys Innovation Wins NAB Show 2025 Product of the Year
Backblaze (BLZE) has won the NAB Show 2025 Product of the Year Award in the Cloud Computing and Storage category for their innovative Scalable Application Keys feature in Backblaze B2 Cloud Storage. The new feature enables organizations to generate and refresh up to 10,000 unique data access keys per minute, representing a 150x increase in key generation capacity.
The technology specifically benefits organizations managing large networks of cameras and devices, allowing each camera, drone, IoT device, or endpoint to have its own short-lived access keys for enhanced security. Early adopters include video surveillance platforms managing tens of thousands of cameras and privacy-focused photo and video applications.
Backblaze (BLZE) ha vinto il premio come Prodotto dell'Anno 2025 al NAB Show nella categoria Cloud Computing e Storage per la sua innovativa funzionalità Scalable Application Keys nel Backblaze B2 Cloud Storage. Questa nuova funzionalità consente alle organizzazioni di generare e aggiornare fino a 10.000 chiavi di accesso ai dati uniche al minuto, rappresentando un incremento di 150 volte nella capacità di generazione delle chiavi.
La tecnologia beneficia in particolare le organizzazioni che gestiscono ampie reti di telecamere e dispositivi, consentendo a ciascuna telecamera, drone, dispositivo IoT o endpoint di avere le proprie chiavi di accesso temporanee per una maggiore sicurezza. Tra i primi utilizzatori ci sono piattaforme di videosorveglianza che gestiscono decine di migliaia di telecamere e applicazioni fotografiche e video orientate alla privacy.
Backblaze (BLZE) ha ganado el Premio al Producto del Año 2025 en el NAB Show en la categoría de Computación en la Nube y Almacenamiento por su innovadora función de Claves de Aplicación Escalables en Backblaze B2 Cloud Storage. Esta nueva característica permite a las organizaciones generar y actualizar hasta 10,000 claves de acceso a datos únicas por minuto, lo que representa un aumento de 150 veces en la capacidad de generación de claves.
La tecnología beneficia especialmente a las organizaciones que gestionan grandes redes de cámaras y dispositivos, permitiendo que cada cámara, dron, dispositivo IoT o punto final tenga sus propias claves de acceso de corta duración para una mayor seguridad. Los primeros adoptantes incluyen plataformas de videovigilancia que gestionan decenas de miles de cámaras y aplicaciones de fotos y videos centradas en la privacidad.
백블레이즈 (BLZE)는 NAB 쇼 2025에서 클라우드 컴퓨팅 및 스토리지 부문 올해의 제품상을 수상했습니다. 이는 백블레이즈 B2 클라우드 스토리지의 혁신적인 확장 가능한 애플리케이션 키 기능 덕분입니다. 이 새로운 기능은 조직이 분당 최대 10,000개의 고유 데이터 접근 키를 생성하고 갱신할 수 있게 하여 키 생성 용량을 150배 증가시킵니다.
이 기술은 대규모 카메라 및 장치를 관리하는 조직에 특히 유용하며, 각 카메라, 드론, IoT 장치 또는 엔드포인트가 보안을 강화하기 위해 자체의 단기 접근 키를 가질 수 있도록 합니다. 초기 사용자에는 수만 대의 카메라를 관리하는 비디오 감시 플랫폼과 개인 정보 보호 중심의 사진 및 비디오 애플리케이션이 포함됩니다.
Backblaze (BLZE) a remporté le Prix du Produit de l'Année 2025 au NAB Show dans la catégorie Cloud Computing et Stockage pour sa fonctionnalité innovante de Clés d'Application Scalables dans Backblaze B2 Cloud Storage. Cette nouvelle fonctionnalité permet aux organisations de générer et de rafraîchir jusqu'à 10 000 clés d'accès aux données uniques par minute, représentant une augmentation de 150 fois de la capacité de génération de clés.
La technologie bénéficie particulièrement aux organisations gérant de grands réseaux de caméras et de dispositifs, permettant à chaque caméra, drone, dispositif IoT ou point final d'avoir ses propres clés d'accès de courte durée pour une sécurité renforcée. Parmi les premiers utilisateurs, on trouve des plateformes de vidéosurveillance gérant des dizaines de milliers de caméras et des applications photo et vidéo axées sur la vie privée.
Backblaze (BLZE) hat den NAB Show 2025 Preis für das Produkt des Jahres in der Kategorie Cloud Computing und Storage für ihre innovative Funktion der Skalierbaren Anwendungs-Schlüssel im Backblaze B2 Cloud Storage gewonnen. Diese neue Funktion ermöglicht es Organisationen, bis zu 10.000 eindeutige Datenzugriffsschlüssel pro Minute zu generieren und zu aktualisieren, was eine 150-fache Steigerung der Schlüsselgenerierungskapazität darstellt.
Die Technologie kommt insbesondere Organisationen zugute, die große Netzwerke von Kameras und Geräten verwalten, da jede Kamera, Drohne, IoT-Gerät oder Endpunkt über eigene kurzlebige Zugriffsschlüssel für erhöhte Sicherheit verfügt. Zu den frühen Anwendern gehören Videoüberwachungsplattformen, die Zehntausende von Kameras verwalten, sowie datenschutzorientierte Foto- und Videoanwendungen.
- Won prestigious NAB Show 2025 Product of the Year Award
- Significant technological advancement with 150x increase in key generation capacity
- Early adoption by major surveillance platforms indicates strong market acceptance
- None.
Backblaze Chief Product Officer David Ngo on the benefits of Scalable Application Keys for Backblaze B2 Cloud Storage.
Organizations managing feeds from large networks of cameras and devices can leverage Scalable Application Keys to upload data into B2 Cloud Storage with higher security and more easily. The feature allows media and security professionals to generate and refresh up to 10,000 unique data access keys per minute—enabling every camera, drone, IoT device, or endpoint that’s generating content to be provisioned with its own short-lived access keys.
“Scalable Application Keys extend Backblaze’s commitment to workflow security,” said Backblaze Chief Product Officer David Ngo. “Media teams often require interoperable, multi-platform workflows, device management protocols, and compliance requirements for footage retention. Scalable Application Keys allow for a 150x increase in the number of keys that can be generated and refreshed, enabling flexible and secure processes.”
As a result of technology advancement and market demand, organizations are deploying more cameras than ever before and holding on to that footage for longer, and with security threats and compliance requirements on the rise, there is a large focus on protecting original data. Early adopters of Backblaze B2 leveraging Scalable Application Keys include video surveillance platforms managing tens of thousands of cameras and privacy-focused photo and video applications.
About Backblaze
Backblaze is the cloud storage innovator providing a modern alternative to traditional cloud providers. We deliver high-performance, secure cloud object storage that customers use to develop applications, manage media, secure backups, build AI workflows, protect from ransomware, and more. Backblaze helps businesses break free from the walled gardens that traditional providers lock customers into, enabling them to use their data in open cloud workflows with the providers they prefer at a fraction of the cost. Headquartered in
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Press Contact
Yev Pusin
Backblaze PR
press@backbalze.com
Source: Backblaze, Inc.
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